If you missed the announcement, please CLICK HERE to catch yourself up. Now, here’s the rest of the story…

As a direct result of our shared values, shared goals, and shared mindset, we’re thrilled to announce that we are bringing Vincere’s operations here to Hometown beginning March 1st, and placing Matt at the helm of our renowned Service Department. Matt will bring all the professionalism, expertise, and bicycle “wizardry” that he brought to his own shop, which includes a 25-year mechanical mastery of bicycles, cars, airplanes, and even helicopters. (At right: Matt and wife, Joy, enjoying an early cycling adventure)

This alliance means many things – growthof Hometown’s service department, greater service capacity (more bikes, quicker turnaround!), and quality control to rival NASA’s, just to name a few. Hometown has the scope and reach, and Vincere brings the mastery, to support this ambitious evolution.

What this means for you…

You’ll continue to enjoy the same outstanding service quality that you’ve come to expect from Hometown and Vincere, just taken up a notch! Think faster. Think more innovative. Think problem solving like you’ve never seen it before. And it all continues with the warm, helpful, anti-snob, you’re-family, customer experience that makes us YOUR bike shop.

Exciting things afoot…

Moving Vincere operations to Hometown means a BIG BIKE SHOP BLOW-OUT SALE the likes of which you’ve never seen – product, fixtures, tools… anything that’s not nailed down at blow-out pricing. Bike peeps, when you’ve stopped cartwheeling and high-fiving the universe, please put a MASSIVE red star on your calendar for SATURDAY, FEBRUARY 24TH (yep, less than 2 weeks away!) And be sure to stay very closely tuned to our newsletters and Facebook. Details will follow shortly!

Also, please join us at our MARCH 1ST POTLUCK PARTY (CLICK HERE to RSVP!) to welcome and get to know your Service Guru on his first day at Hometown, all while enjoying great eats and fantastic cycling intel.

Want a head start? Here’s a word from the man-of-the-hour himself…

I grew up in Colorado riding my BMX around the neighborhood and on the local dirt track and never looked back; mountain biking since 1991, touring and road riding since 1997. My favorite kind of riding is whatever I’m doing at the moment. I’ll ride anything as long as it has pedals. I’ll also work on anything with pedals. As a kid, I helped my dad in the garage restoring cars until I could get an auto mechanic job as a teenager. At 18, I became an aircraft mechanic apprentice and eventually a full aircraft mechanic. After moving to Michigan in 2009 to be closer to my now wife whom I met onbikeforums.net, I was able to get a job working on bicycles, which is a much more enjoyable profession. Throughout all my various careers, bicycles and working on them have remained a constant. I bring the precision and mechanical ability of aircraft maintenance to bicycles and I believe it shows. (Above left: Matt & Joy visiting Vecchio’s Bicicletteria in Boulder, CO)

Meet man-of-the-hour, Matt Fitzhorn (and his little dog, too!) We’re thrilled to introduce him to you!