Hometown Bicycles Company Update

Hometown Bicycles GoFundMe button - Customer, Company, Community, Industry

Dear Hometown Family,

We are overwhelmed. Humbled.

Your response to our recent shutdown, and subsequent GoFundMe campaign launch, is completely blowing us away.

We’ve also been awash in calls, texts, emails, and Facebook messages – customers offering love, wisdom, resources, and manpower to see that we get through this together. We can’t thank you enough for your help in ensuring Hometown’s survival.

Among the communications have been some great questions that we would love to answer for all of our amazing supporters:


Q: Are you aware of the small business grant and loan programs being offered?

A: We are, and are already applying!

But, understand that there is a virtual flood of businesses doing the same, and many require far more capital than ourselves. And when it comes to economic value to our State and Country, we understand that our bicycle shop can’t hold a candle to a critical parts manufacturer for the auto industry.

We can’t afford the risk of putting all our eggs in one basket… especially when every impacted business owner in America is using the very same basket.

Hometown has always been about community, people, relationships. It isn’t business lenders and government entities that adorn our VIP wall. YOU are the ones who helped us grow into the shop we are today. This business model has carried us successfully through the good AND the bad. It’s more important now than ever that we stay true to who we are.

At the end of the day, we have far greater faith in our customers. The government sees us as an EIN and a tax payment, but Hometownies see the value that we add to their life and our community.


Q: Why did you reduce your goal amount from $350,000 to $228,000?

A: These last few days have been an absolute whirlwind – planning, researching, analyzing, making the necessary arrangements to shut down our company until an end date that’s a moving target. It’s been stressful, and decisions had to be made quickly.

But things are looking up! Now that we’ve had those extra few days to dive further into necessary next steps, legislation changes are opening up more grant and loan options for micro businesses like ours. We’ve communicated with vendors, and arranged extended terms to buy ourselves critical time. And we’ve microscopically analyzed our business to see how we can operate on a much leaner level – to really stretch every penny.

With all of these new considerations, we feel confident in reducing our ask. For those of you who have already contributed, know that your dollars are now making that much more of an impact toward Hometown’s chance for success – thank you!


Q: Can I support you through purchasing Gift Certificates or pre-purchasing products?

A: We did consider this option. However, we came to the realization that, because the funds we are seeking are going toward operating expenses, not inventory, thousands of dollars in Gift Certificates and pre-purchased product could actually put our business in danger upon reopening. After the dust settles, there may not be enough surplus left to fulfill the obligation of these certificates and pre-purchases. This would be a true disservice to our customers.

So, while we love your generosity and ingenuity, might we instead suggest the option below…?  


Q: Can I still purchase bicycle product from you during this shutdown?

A: You bet! We’ve connected with our primary parts and accessories supplier, and are currently working on a retail-to-home option. Please stay tuned for the details! 


Q: So, what do I do if I need an emergency repair during this shutdown?

A: Reach out to us on Facebook. We might have the resources you need, or be able to make recommendations that can keep you safe, and keep you riding. 

Also, we’ve created a Tube Table outside our shop’s front door – free inner tubes and a bike pump for emergency use. Share the love!


Q:  How can I help??

A:  If you believe in Hometown, what we do, and why we do it… go ride your bike, stay safe, stay healthy, stay connected, and… 

Please give what you can and share our GoFundMe with your family, friends, neighbors, and community!

Team Hometown Bicycles shop ride

Stay active. Stay strong. Stay pedaling, Hometownies.

With continuing love and gratitude,

Shaun, Dawn & Your Hometown Crew

COVID-19 SHUTDOWN: Hometown Breaking News

Dear Hometown Family,

You know our stance on the essential nature of bicycle service during this challenging time. Many of you saw us leading the charge on a recent Hometown interview with Channel 7 news, where Shaun was quoted as saying:

Screenshot of Channel 7 news - Quote from Shaun Bhajan of Hometown Bicycles on COVID-19 essential bike repairs

Above: Screenshot from Channel 7 news story – CLICK HERE to watch

In an Executive Order that encourages citizens “To engage in outdoor activity, including walking, hiking, running, cycling…,” the status of bicycle repair as an essential business was left unclear. We believe – along with the League of Michigan Bicyclists (LMB), industry partners, and other State governments – that bicycle repair is necessary.

We are so proud of our Crew that, wherever able, individually elected to help man the shop, and support our community’s bicycle recreation and transportation needs.

But we have just now received word on the latest round of Michigan’s “essential business” clarifications, and Bicycle Repair DID NOT make the list.

From our wonderful contacts at LMB:

“… while we have asked for a change in state policy to designate bicycle repair as a critical infrastructure service, that is NOT the current policy. Bicycle repair is NOT currently listed as an “essential service”… Violating the Order may be extremely detrimental to the future of your business. It may also put our efforts in jeopardy.”

With the looming threat of fines and revoked business licenses, regretfully,

WE MUST IMMEDIATELY CLOSE OUR DOORS.

For all of you with service bikes at the shop, we will be contacting you within the next few days.

If you have any questions, please feel free to message us on Facebook, which we will continue to monitor through the shutdown.

As much as we wish to continue supporting your bicycle repair needs during this crisis, we respect and support the decisions being made for the best interest of all. 

 This is where we need your help. 

We are a seasonal business, now being thrown into a “second winter” that we simply cannot afford. Knowing that the coming 6 months will be the biggest hill Hometown ever climbed…

  • If we’ve been there for you when you needed us…
  • If you share our beliefs…
  • If you advocate for cycling and small business…
  • If you love bicycles and cycling…

Please, consider supporting Hometown Bicycles below:  

Hometown Bicycles GoFundMe Donate Now button

Stay active. Stay strong. Stay pedaling, Hometownies.

With warmest love and gratitude,

Shaun, Dawn & Your Hometown Crew

Hometown Bicycles WILL STAY OPEN for SERVICE needs!

COVID-19 Update

WE ARE OPEN FOR BIKE SERVICE 10AM – 3PM EVERY DAY

Dear Hometown Family,

There is no doubt that this unprecedented time is causing endless uncertainty and anxiety for everyone. We at Hometown Bicycles put your health and well being, and that of our crew’s, at the top of our priority list.

Following the Executive Order 2020-21 (COVID-19) issued TODAY at 11:00 a.m. by Michigan’s Governor Gretchen Whitmer, we wanted to assure you that, pending any Executive Order updates, Hometown Bicycles WILL REMAIN OPEN for SERVICE NEEDS throughout this period of sheltering in place.

In section 7a(1), the Governor discusses the “critical importance of engaging in outdoor activity, including walking, hiking, running, cycling, or any other recreation consistent with remaining at least six feet from people from outside the individual’s household.” We are here to support your physical and emotional need for exercise during this time.

Here are some important updates and changes for you to be aware of beginning March 24, 2020:

  • Our Service Department’s hours of operation will be 10am-3pm, 7 days/week, until the stay-at-home order is lifted.
  • Our Retail Store will be closed.
  • Emergency parts and accessories are available through our Service Department; pull into our lot during our hours of operation and call the shop from your vehicle to tell us what your needs are.
  • Product orders can be placed by calling the shop.
  • Please utilize our parking lot drop off and pick-up for all service bikes; we can handle payments at your vehicle.
  • For specific requests and concerns, give us a call at 810-225-2441.

From all of us to all of you, get out there and ride. Enjoy the emergence of spring — the fresh air, budding leaves and flowers, sunshine, and everything wonderful nature has to offer. We love you and our cycling community, and hope you and your family are staying healthy and positive. Stay strong. Stay sound. Stay active.

Shaun, Dawn & Your Hometown Bicycles Crew

A Heartfelt Goodbye + Team Night Memories

A Heartfelt Note from Your Hometown CEO:

Dear Hometownies,

Dawn Bhajan, CEO of Hometown Bicycles, LLC

Ten incredible years of sharing memories and adventures with you makes my personal message to you today bittersweet…

As of January 1st, I will be moving on from my CEO position here at Hometown.

Many of you already know Shaun’s and my history. When Shaun first asked for my help with Hometown over 10 years ago, it was at the level of brainstorming, building, and marketing our new venture. As the shop grew and expanded, so did my role. Our kids were born, and became part of the evolution and revolution that was and is our shop. And then, two years ago, I accepted my most challenging company position to date – as Hometown’s CEO. 

Dawn Bhajan, CEO of Hometown Bicycles, LLC with daughter Aria

With your help, we’ve earned Livingston Daily’s 2019 People’s Choice for Best Bike Shop, Vote 4 the Best’s 2019 Best Bike Shop, and League of Michigan Bicyclists 2019 Bike Shop of the Year. All of this tells me that we are on the right track, and we are going places. 

Am I proud? YES!!!

I never anticipated being here this long, or in this capacity, but WOW, what a ride. Best 10 years of my life, bar none. 

Through my experiences here, I’ve developed opportunities for myself; it’s time for me to take advantage of those opportunities. I’m ready and eager for the next adventure…

Dawn Bhajan of Hometown Bicycles with fellow local women business owners for a Roundtable Event at the shop

In the meantime, I leave Hometown in the very best of hands – Shaun’s, our Crew’s, and yours. The foundation is laid. You all know what Hometown IS; I’d like to ask for your help now in making it what it can BECOME. Limitless potential, my friends… limitless.

I am still Hometown through-and-through, so you’ll still see me here often. Hometown will always be my second home, and I adore my fellow Hometownies. Plus, I happen to love the owner 🙂

Dawn Bhajan of Hometown Bicycles with Shaun Bhajan and their kids

Thanks so much for being a part of my story, for being integral to my family’s life, and for the privilege of being your Hometown CEO.

With love and gratitude,

Dawn Bhajan


Hometown Bicycles

Merry Christmas, Hometownies!

Your Hometown family wishes you and yours a truly magical Christmas and a New Year filled with hope, joy, laughter… and lots of cycling. Thank you for the most fantastic 2019. Cheers to another year of adventure ahead!   

We close at 3 PM on Christmas Eve and reopen at 10 AM on Friday, January 3, 2020. We hope you enjoy this time with the people who mean the most to you.

With love and warmest wishes… Your Hometown Crew


Team Night 2019… and what a night it was!

Team Hometown Bicycles

On Sunday, December 15th, current and prospective Team Hometown Bicycles members gathered at the shop for a fun, informative evening celebrating all things cycling.

Team Hometown Bicycles

Shaun and Dawn shared this year’s success stories and thanked our Team Sponsors — we are so appreciative of their support! Team Awards were shared with our cycling ambassadors who went above and beyond to give to the cycling community. And we are geeked to announce that all of our Team Sponsors and our Team Captains, Joe Ostervikand Mike Dyer, will be continuing into 2020. YAY!

Team Night was a great display of community and camaraderie, support and gratitude, and love for the incredible sport of cycling. Over 30 riders signed on to be part of 2020 Team Hometown Bicycles at the event alone!! What about you? Will you join our friendly group of non-competitive and competitive riders?

Stop by the shop to learn more about our mission, team expectations, and team benefits… and to pick up a membership application. You may also download an application HERE.

For information on online ordering of the Team Kit, click HERE.

Team Hometown Bicycles

Coming Soon: Winter Clinic Series

Hometown Bicycles

Beginning January 11, 2020, we will kick off our highly informative and, many times, hands-on Winter Clinic Series!

All clinics will be held on Saturdays at 11:30 AM at Hometown Bicycles. Stay tuned for more details and sign-up information.

Here are the topics for 2020:

  • Fat Tire Fix
  • Emergency Repair
  • Bike Maintenance – Before the Ride
  • Bike Maintenance – After the Ride
  • Bike Fitting Basics with Vinnie Baylerian, PT, DPT, Certified Level 2 Clinical BikeFit Pro
  • Nutrition: Get Healthy, Get Fit
  • Where to Ride in Michigan

To our fearless leader, Dawn,

There are no words to describe how much you will be missed in your role as CEO of Hometown. We are all beyond grateful to have had the opportunity to work alongside you, and under your guidance, to make Hometown truly THE BEST BIKE SHOP. We know you will do amazing things, whatever you set your mind to, and we will always be your biggest cheerleaders. 
 
Big hugs,
Your Hometown Crew
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