
How cool is this?!
It’s not every day you see yourself larger than life while cruising down the highway. Imagine our surprise to discover Shaun and Dawn hovering high above I-96 at Dorr Road!
We have a challenge for our Hometownies!
- Take a selfie with the billboard (you can access it from Dorr Road, near the Humane Society)
- Post it on social media, tagging Hometown Bicycles and Lake Trust Credit Union
- Stop by the shop to show off your selfie and get a FREE tube!
What a HUGE (literally!) honor — THANK YOU, Lake Trust Credit Union!
Winter Tune-Up with a Bonus! FREE WINTER STORAGE!
Avoid the spring rush and waiting, waiting, waiting for your bike to be serviced when everyone else is doing the same — be the early bird who gets the proverbial worm. How?
Bring your bike in anytime between now and December 23rd for a tune-up and we will store it at the shop until spring! This means your bike will be all set to roll come those early days of cycling weather in March. No wait, no hassle… just freedom to get out there and ride.
We have room to store up to 220 bikes, so take advantage of this opportunity while space permits. For $25, we can even deliver your bicycle to your door this spring!

Gift Certificate Trade-Up!
We are so grateful to our Hometown community for supporting our shop during what has been a tough year. We’ve received an outpouring of encouragement and generosity to keep us Hometown Strong. People still ask what they can do to support the shop as we enter the off-season, and with the holidays coming up, we have the perfect answer to that question — gift certificates!
As you know, we like to give too. We are offering a Gift Certificate Trade-Up program this holiday season, through December 23rd.
Here’s how it works:
Buy a gift certificate…
Get an accessory certificate on us!
The accessory certificate is for 10% of the gift certificate you purchase. For example — you buy a $200 gift certificate and we give you a $20 certificate to use on accessories. The cyclist in your life is sure to love it!

From the Les Cook Chronicles: Iceman NO Cometh 2020
For those of us who trail ride and for anybody that does anything else for that matter, 2020 is messed up. When the outdoor events started to be canceled, you knew things were bad. But we held out HOPE for the Bells Beer Iceman Cometh Challenge 2020. After all, this is the oldest point-to-point Mountain Bike race in the country from Kalkaska to Traverse City and this would mark year 31. Our hopes were dashed when it was canceled because of the dreaded Covid-19.
Then the rumors began to stir our hearts with hope. We could still ride the course informally, and the Iceman No Cometh 2020 was born. So we planned our trip and it was a blast. They sent out an app with this year’s course that could be downloaded into a Garmin and you could ride at your leisure. Anyone who has ridden the Iceman knows that the year after the worst years is the best year to ride.
This year was no exception. It was 70 degrees, I wore my summer kit, the trail was perfect, and it was fast. A lot of people showed up starting from many different locations. It was never crowded but I’ll guess that between 500 and 600 people participated. My brother and I enjoyed the perfect weather and trail condition. My Jamis Portal performed flawlessly. For the first time, I was able to climb ALL the hills, regularly hit downhill speeds of 30 mph, and got through all the sandpits. The new piece of singletrack is a real hoot when you can ride it instead of march single file through the mud. Of course, this may have been because there weren’t 5000 other people in the way. I can’t wait until next year and hope all of you out there can come to enjoy one of the best weekends in mountain biking. — Les Cook
Brown Bag Lunch Series

The first-ever county-wide Livingston County Trails Plan was completed and released in late June 2020. Join in this virtual Brown Bag to learn about the various components of the plan. Following the presentation, local park providers and municipal leaders will discuss the desired trail implementation strategies of their park system or municipality.
Date: Wednesday, December 2, 2020
Time: 12:00-1:15 PM
Via Zoom with meeting number 399 700 0062 and password LCBOC
Congratulations to Running Lab! After 10 years in downtown Brighton, they are moving — but not far — just across the street!
Click HERE to check out the plans for their new store, opening in Spring 2021. Looks amazing!

Happy Thanksgiving!
We will be closed on Thanksgiving Day. We wish you all a safe holiday filled with turkey, football, naps, family, and all good things. You may even get out there for a bike ride!
We will re-open on Black Friday, our usual hours of 10 AM-5 PM.
