Ride happy this Labor Day weekend!

Labor Day Hours

Labor Day

Hometown Bicycles will be open on Labor Day
from 9am-3pm!

Enjoy the beautiful weekend with your loved ones and don’t forget to take a bike ride! Stop in to see us for your holiday cycling needs or to rent a bicycle for the weekend!


And in Team News…

The 13th Annual Maybury State Park Time Trial took place on Sunday, August 25th. Brought to you by the MCMBA, this year’s race was Maybury as you’ve never experienced it before — the course included some awesome race day-only singletrack. The mix of fast open sprints and tight, technical singletrack rewarded both cardio AND bike handling skills.

Maybury Time Trial

Team Hometown was represented by Co-Captains Mike Dyer and Joe Ostervik, Jacob Henriksen (pictured above left), Dan Tribble (pictured above right), Roger Pelkey and Andrew Showerman (and his two sons). Great job, everyone!

And because he’s just this amazing (and maybe a little bit c-r-a-z-y), Joe Ostervik did another race earlier that day! Two races in one day?! What?!

From Joe himself: “So I was a little crazy!! Did 2 races in the same day!! I was at the Debaets-Devos Race and got a flat in the 3rd lap. Swapped out the tire and got back in the race as they came by, but couldn’t get back up to speed and ended up last. Then I was able to make it to Maybury and missed the cutoff for the sport class. They let me do the beginner race, but technically I am a beginner in the race world because I only do one, maybe two, MTB races a year. Rode angry and got 1st in my age group which is OLD!!”


Girl Power is Alive & Well at Hometown!

Hometown Bicycles Women's Entrepreneurship Clinic

Left to right: Dawn Bhajan (CEO of Hometown Bicycles), Martha Soraruf, Leslie Barrett, Jenny Schild and Debra McGaffey

Fun and inspiration was shared by all who attended the latest installment of our Women’s Entrepreneurship Series on Thursday, August 22. Our panelists were dynamic, our audience was engaged, and we all enjoyed a friendly flow of conversation about building a fitness business in today’s market. There’s not much better than this kind of camaraderie among female entrepreneurs! We at Hometown Bicycles LOVE this!

Many, many thanks to our guest speakers: Jenny Schild with Body WithinLeslie Barrett of Zumba with Leslie BarrettMartha Soraruf of Cardio Drumming Hosted by PURE Fitness & Nutrition: owered by Arbonne, and Debra McGaffey, owner of Ignition Fitness and Beauty From the Inside Out.

Nicole Dietrich with Lake Trust Credit Union

A special shout-out to Nicole Dietrich, Business Development Manager with Lake Trust Credit Union, for spending the evening with us. Nicole shared information about Lake Trust’s Micro-Loan Program for Small Businesses and discussed the importance of building a network. Nicole (pictured below) even helped clean up the Incubator after Thursday’s forum — just another way Lake Trust displays their dedication to building community and supporting their partners! 

Lake Trust Credit Union
 has enthusiastically stepped into the role of Hometown’s Incubator Title Sponsor. In this role, they will not only subsidize the first month’s rent for our first 12 Incubator entrepreneurs*, but will also share a wealth of resources and insights at our entrepreneurship events and programs.


Our Incubator is nearing completion and we cannot wait to share it with you!

Stay tuned for our next Entrepreneurship Event, coming soon to Hometown Bicycles!

* Contact Dawn at office@myhometownbicycles.com for details about the Hometown Business Incubator and Lake Trust Credit Union’s amazing Sponsor subsidy.


Countdown to Tour de Livingston!
Sunday, October 6th
There are only FIVE weeks until the 2019 Tour de Livingston! Hard to believe we’re looking toward October already!

Tour de Livington

This scenic ride provides an opportunity for riders of all levels to enjoy outstanding fall colors during the peak color season in southeast Michigan. This fully supported ride includes hospitality tents, a full breakfast, snacks along the route, and a hearty meal prepared by the chef at Mt. Brighton. 

All proceeds from this event help to: bridge the gap for local hardworking families struggling to meet their most basic needs; prepare every child to be ready for success; and build a healthy community for all residents via the Livingston County United Way Basic Needs Programs. Since its start in 2008, the Tour de Livingston has raised over $400,000 to address the community’s most critical needs.

The Tour de Livingston is organized and run by the Howell Rotary ClubHometown is proud to be the Major Bike Shop Sponsor!

Click HERE to register or raise funds!


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM – NO CLASS ON LABOR DAY
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Lake Trust Credit Union Champions Hometown Incubator Entrepreneurs!

Lake Trust Credit Union - Hometown Business Incubator Title Sponsorship ad

You all know that we’ve been bringing to life a specially dedicated rental space in Hometown Bicycles’ back room – a Hometown Business Incubator, where fledgling business owners can turn their visions into reality. This space is designed to give entrepreneurs a resource-rich home base to launch their businesses, build a following, and get a taste of leasing without overwhelming costs or lengthy commitments. 

But we’re not the only ones championing entrepreneurship in our new space!

Lake Trust Credit Union, a company so devoted to supporting local economic development that it formed a Community Reinvestment Team (wow!!!), has enthusiastically stepped into the role of Incubator Title Sponsor. In this role, they will not only generously subsidize the first month’s rent for our first 12 Incubator entrepreneurs*, but will also share a wealth of resources and insights at our entrepreneurship events and programsThank you, Lake Trust, for your commitment to local innovation and enterprise!

Hometown Business Incubator Title Sponsor, Lake Trust Credit Union, with the Hometown Bicycles team

Get to know the Lake Trust Team that is helping to make our Incubator dreams possible (left to right in Lake Trust shirts): Nicole Dietrich, DeAndre Lipscomb, Rebecca O’Connell, Justin Haun, and (not pictured) Katie Callicutt.


SPONSOR INTERVIEW: Giving entrepreneurs wings!


Tell us why Lake Trust made the decision to be our main sponsor.
We try to help our members in all aspects of their financial life. We’re also very dedicated to our Michigan communities and the small businesses that help foster economic development in those communities. Our Community Reinvestment Team was inspired by the commitment that Hometown Bicycles shares with us to support local entrepreneurs. By sponsoring the business incubator space, we saw that we could help our member, Hometown Bicycles, expand this commitment to the community. And we saw that this was an opportunity for us to support other businesses in Brighton, too.

What are some ways you’d like to partner to create a successful and positive experience for entrepreneurs and new business startups?
Over the last few years, we’ve added more solutions to help entrepreneurs find success. We now offer micro business loans, which is a great option for new businesses who need funding under $50,000 to get started. We also have a new line of Treasury Services that business owners can use to manage their account. But the most important thing we want business owners to know is that we’re here for them through every step of their journey. We love being able to work with our members to help them reach their goals and find success.

What makes Lake Trust unique? How do you differ from other credit unions and banks?
Our business services set us apart from other financial institutions. The decision-making on our business loans happens locally right here in Brighton. We don’t send our business loan applications out-of-state or rely on an automated system to make a funding decision. Our team takes the time to get to know our business members and to learn more about our members’ story, goals, and funding needs.

In what ways do Hometown and Lake Trust share commitment to the community?
Lake Trust and Hometown Bicycles are both Brighton-based organizations who understand the importance of supporting the success of local businesses. Both of our teams share a passion for giving back, volunteering, and offering fantastic service. We, like Hometown Bicycles, live and breathe for the opportunity to provide great service and assist people whenever we can. In fact, we collaborated with Hometown Bicycles last summer for a community service project. Our team volunteered to build 42 bicycles for kids in need and the folks at Hometown helped us with this initiative by offering their expertise.

Is there anything else you’d like to share?
You can learn more about our business services on our website. Keep an eye on our blog and social media pages to see how we’re supporting our communities in Michigan.

* Contact Dawn at office@myhometownbicycles.com for details about the Hometown Business Incubator and Lake Trust Credit Union’s amazing Sponsor subsidy.


Baylerian’s Bagels, Bikes & Brew: 
Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Vinnie Baylerian Pro-Motion Physical Therapy

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down with a beverage after at Brewery Becker.

This will be a 20-mile mixed road and gravel ride that includes some 2-track cross-country skiing paths in Huron Meadows. There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group.

“There will be less time on ‘main’ roads and more time experiencing a little fun character,” states Jack. Sounds pretty awesome, folks!

Pro-Motion Physical Therapy

Pro-Motion Physical Therapy is located at 205 W. Grand River.

New! For our hard core gravel riders, join Jack for a bonus/optional 30-mile pre-ride at 7 AM. Meet at Pro-Motion!

Express your interest HERE!


Gravel Ride + Monkey Loob Mixer with Lyndsay Stiles!

Monkey Loob

Wednesday, August 14th from 6-9 PM
Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Lyndsay Stiles Monkey Loob

The ride will take off from our Hometown lot at 6 PM. Gravel, ,mountain bikes or fat bikes are all good — road bikes, maybe not so much for this ride! Helmets required.

Don’t have a bike? Ask about our rental program! We have a fleet of rentals in various sizes.

BYOBeverages for the after-ride festivities!

Let us know you’re coming HERE!


Women’s Entrepreneurship: FREE Fitness Forum!
Thursday, August 22 from 6-8 PM

Free Fitness Forum

Our fabulously informative Women’s Entrepreneurship Series continues, this time with a focus on FITNESS.

For new fitness professionals and business owners in the fitness industry (as well as those considering this career path), come spend the evening with inspirational women who will share their business journeys via a panel discussion. Be sure to bring your questions!

There will be food, there will be fun, and there will be fellowship with like-minded women!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

Body Within Jenny Schild

Last week, we introduced you to our first panelist, Fitness Coach and Personal Trainer, Jenny Schild with Body Within. Jenny holds a personal training certification from American Council on Exercise (ACE) and YogaFit certifications. Her specialty is getting people started!

Pictured left: Jenny Schild
Pictured below: Leslie Barrett

Leslie Barrett

This week, meet our next panelist, Hometown’s very own Events Coordinator, Leslie Barrett! Many of you have seen Leslie teaching her Zumba classes at the shop — and that’s because she’s also an entrepreneur who operates Zumba with Leslie Barrett

As a licensed Zumba instructor, Leslie teaches at multiple locations in the Brighton area. She got her start 7 years ago as an introverted and somewhat timid student in the back of another instructor’s class. As she gained confidence and discovered how life-changing Zumba is, she found herself in the instructor training and began teaching independently of a studio/gym, renting various spots and venturing into corporate wellness programs.

“I love the freedom of being an entrepreneur and being my own boss. I can tailor my business to reflect my own values  — integrity, compassion, encouragement — and help others find their own love for fitness through Zumba,” shares Leslie.

Stay tuned to hear who our next panelist is, in next week’s newsletter! 


In Team Hometown News…

Doug Lapp

Doug Lapp is such a good sport — what better Hometownie to share the love of mountain biking with a group of newbies?

Doug volunteered his time to collaborate with Island Lake on Wednesday, August 7th for Intro to Mountain Biking, part of the park’s summer recreation programming. Great job, Doug!


FITNESS CLASSES AT HOMETOWN BICYCLES



Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

Hometown Gets the Hollywood Treatment

Team Hometown Bicycles preps for video footage for FHL Bank

Lights, Camera… Action!! Hometown goes Hollywood 

Team Hometown helpers (above, left to right): Joe Ostervik, Suzy Graham, Keith Cowgar and Steve Wortley we’re willing extras on set. Elaine Atallah was there, too, but was being filmed when this photo was taken!

As many of you know, Hometown Bicycles has something brewing in its backroom. You may have heard the hammering and sawing in the early stages, or perhaps you have caught a glimpse of its potential recently, after months and months of slow-but-steady progress. 

What you may NOT know is that Hometown won a $25,000 Elevate (Small Business) Grant in 2018 from Federal Home Loan (FHL) Bank of Indianapolis. Elevate is a grant program that assists the growth and development of small businesses, their workforce, and the communities where they are located.

Steven Walsh of FHL Bank of Indianapolis oversees the filming of a promotional Grant video ABOUT Hometown Bicycles AT Hometown Bicycles!

Above: Steven Walsh of FHL Bank of Indianapolis oversaw production set-up in the Community Room.

Lake Trust Credit Union‘s Commercial Services team had learned about this grant opportunity last year, worked with Shaun and Dawn to apply, and were instrumental in helping Hometown be one of the chosen grant recipients. We couldn’t be more grateful to Lake Trust and FHL Bank of Indianapolis for their support. 

Which brings us to this week — on Monday 7/22, FHL Bank of Indianapolis sent a videographer to Hometown to spend the day capturing footage of the shop, customer interactions, shop activities and interviews.

Leslie Barrett interviewed by FHL Bank

Above: Leslie Barrett, Events Coordinator, is interviewed about teaching Zumba at Hometown.

Our Community Room served as interview central, Team acted as willing extras, and our evening Zumba class was excited to show that Hometown is more than your typical bike shop.

This video, once complete, will go out to hundreds, possibly thousands. What an honor to be chosen for this spotlight! 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Vinnie Baylerian

Baylerian’s Bagels, Bikes & Brew: Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. CLICK HERE for more details!

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Women's Entrepreneurship Series

Women’s Entrepreneurship: Fitness
Thursday, August 22 from 6-8 PM

Save the date! Our Women’s Entrepreneurship Series continues, this time with a focus on FITNESS. For new business owners in the fitness industry as well as those considering this career path. Spend the evening with inspirational women who will share their journeys, followed by a Q&A session. More details to come in our next newsletter!


In Team Hometown News…

Lorelei Smith at Traverse City Trails Fest

Big congratulations to Lorelei Smith (above) who placed first in her category for the 15 mile race at the Traverse City Trails Fest on Saturday, July 20th. The biggest fundraiser of the year for the Northern Michigan Mountain Bike Association, this event supports trail maintenance and advocacy efforts.

Way to go, Lorelei!

Tom Hermann and Doug Lapp at Intro to Mountain Biking

Big thanks to Tom Hermann and Doug Lapp for volunteering their time to help mountain biking newbies at Island Lake’s Intro to Mountain Biking event on Wednesday, July 14th. In conjunction with Becca, the park’s Explorer Guide, riders learned the basics of mountain biking as a recreation activity, including safety and trail etiquette. Doug created a video to show how much fun was had — watch it HERE

Mark Cook at RAGBRAI

Team Hometown’s Mark Cook has been on quite an awesome adventure at the 2019 RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa). Check him out here, dunking his back tire in the Missouri River (above) and posing with Uncle Sam (below)!

He’s also been enjoying John Wayne’s hometown, Christmas in July, and Beekman’s fresh ice cream, made in the field by diesel-powered churns.

Mark Cook at RAGBRAI

In 44 years, RAGBRAI has passed through 780 Iowa towns, spent the night in 125 different overnight towns, and has been in all of Iowa’s 99 counties. It is the longest, largest and oldest recreational bicycle touring event in the world!

Thanks, Mark, for sharing your journey with us!


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

The 32nd Annual Wish-A-Mile Bicycle Tour, the single-largest fundraising event for Make-A-Wish Michigan, is this weekend.

Good luck to Doc Horal, Louise Horal and family, Team Hometown, and all of the riders who are taking part in this inspiring event that makes thousands of wishes come true.

Roll with Hometown in TOMORROW’S 4th of July Parade

Brighton Optimist Club 4th of July Parade

Ride with Hometown in the 4th of July Parade!
**Downtown Brighton, THIS Thursday at 8 AM**It’s July, which means sunshine and fireworks and PARADES! 

In partnership with Brighton Optimist Club, Hometown Bicycles leads a family-friendly ride down Main Street for all ages! It’s a fantastic red, white and blue display of awesomeness to see so many people on bikes, enjoying this tradition with their children and grandchildren. 

DON’T MISS OUT! 
Click HERE for all details and to sign up!


Note: Hometown is OPEN 4th of July – 9am-3pm!


You’ll be riding in the Parade with Hometown’s own Shaun, Dawn and kids!  Bring YOUR kids, grandkids, nieces and nephews, and join them for a ride down Main Street!

Brighton Optimist Club 4th of July Parade

Lake Trust and Hometown Bicycles: 
The Partnership That Keeps On Giving!

Shaun and Dawn Bhajan of Hometown Bicycles featured on the Lake Trust Credit Union blog

What can we say about our amazing relationship with Lake Trust Credit Union? When you bring together two businesses who believe in quality customer service and community-building, magic happens!

And we are tickled absolutely pink over the feature they did on Hometown! Special thanks to Abbie Dyer for her thoughtful interview with Shaun and Dawn and beautifully written piece.

Check it out here:
The Ride to Creating a Well-Loved Business at Hometown Bicycles

We look forward to many more years of collaboration with Lake Trust, changing the world one relationship at a time!  

Lake Trust Credit Union

Hometown Bicycles is nominated: Vote 4 the BEST! 

Click on Detroit Vote 4 the Best

Hometown Bicycles has been nominated for the BEST BIKE SHOP in the Click on Detroit Vote 4 the Best Contest

Please show us your Hometown LOVE by voting for us!

Voting runs through Sunday, July 14 at 11 PM. You can vote often and much… every hour, in fact… we know that’s a heck-of-a-lot of voting, but anything you can do to help is so appreciated!

To vote:

  1. Visit the Click on Detroit website HERE
  2. Choose the Sports & Recreation category
  3. Select Hometown Bicycles

It’s that simple! Add it to your bookmarks to make it even easier.
Let’s rock this, Hometownies!


Visit Hometown at A Taste of Brighton NEXT WEEK!
Friday and Saturday, July 12-13, 10 AM-10 PM

Taste of Brighton

Next weekend, Hometown’s headed downtown for the annual A Taste of Brighton summer festival and we want to see you there! On Friday and Saturday, we’ll give festival-goers a flavor of what makes our shop and our sport so darn special. Our tent will be crankin’ with our Service Crew demo-ing what we’re famous for – the best bike repair in Southeast Michigan!

A Taste of Brighton is one of Michigan’s top-rated festivals. Highlighting the best of what Brighton has to offer, stop by for outdoor shopping, dining, entertainment and more along Brighton’s Main Street! You can also join in a Zumbo demo with our Events Coordinator and Zumba guru, Leslie Barrett! 

More details forthcoming in next week’s e-newsletter!



We wish you and your family a very HAPPY and SAFE 4th of July!


Store Hours: 9-3
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