Hometown Business Forum for Women FITNESS Entrepreneurs NEXT Thursday!

Women’s Entrepreneurship: FREE Fitness Forum!
NEXT Thursday, August 22 from 6-8 PM

Free Fitness Forum

There will be food, there will be fun & there will be fellowship with like-minded women!

Spend the evening with inspirational women who embarked on very personal journeys to become fitness professionals and entrepreneurs! In this Q&A  session, they will share their successes and failures, ideas and strategies, highs and lows, and much more!

If you’re getting started as a new fitness instructor or business owner, you won’t want to miss this forum!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

In recent weeks, we introduced you to two of our panelists, Jenny Schild with Body Within and Leslie Barrett of Zumba with Leslie Barrett. This week, meet our next panelist, Martha Soraruf who operates Cardio Drumming Hosted by PURE Fitness & Nutrition: Powered by Arbonne

We know many of you have seen (and heard!) the supercharged cardio drumming classes going on at Hometown! Over the past 3 years, Martha has been motivating students with her infectious energy.

Martha Soraruf

As an elementary school teacher, she never envisioned becoming a business owner — the shift occurred about 7 years ago when she became an Arbonne consultant — which led Martha to be able to enjoy teaching both kids AND fitness-focused adults!

Martha loved Arbonne products so much that she wanted to share them with everyone she knew. And then she attended a drumming class where a friend turned to her and said, “You should teach this.” The next week, she started practicing and, within a month, she held her first class in her friend’s basement. 

“I haven’t looked back since. I get to combine the best of both worlds — Arbonne and cardio drumming,” shares Martha. “I love what I do — all of it. I provide a service but it serves me as well. I’ve become a person who takes risks and tries new things, for better or worse.”

Martha also does personal training and is a brand new Pound instructor. Meet this jack-of-many-trades next week… and be sure to bring your questions!


EFF Cancer Gravel Classic Ride
THIS SATURDAY at 4:30 PM

EFF Cancer

Tell us how you really feel about cancer! Come out for the 3rd Annual EFF Cancer ride and help honor those who are battling or have battled cancer. 

This ride is 25 miles of mixed asphalt and gravel roads, starting at Volunteer Park in South Lyon. End at Tucker’s Kitchen & Bar for great food and beverages. 

This is a FREE event! Let’s raise awareness and have a great time while doing so!


Bagels, Bikes & Brew was a resounding success! 

Pro-Motion Physical Therapy

On Sunday, August 10th, Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian with Pro-Motion Physical Therapy, hosted an event to be remembered! It went so well that we’ll be planning a repeat for those who missed out!

Team Hometown Bicycles

Twenty cyclists arrived at Pro-Motion’s office for coffee and bagels, as well as a tour of the clinic, before heading off with Vinnie on a gravel/road ride and then wrapping things up with a cold beverage at Brewery Becker!

Many thanks to Hometownie, Jack Riddle, for being an integral part of planning the routes and an all-around great help!

Did you know Vinnie is a certified Level 2 Clinical BikeFit Pro?

Pro-Motion Physical Therapy

Bike fitting is designed to fit your bike to your unique body architecture to maximize power, efficiency, and comfort, as well as reduce the risk of injury. A bike fit at Pro-Motion Physical Therapy includes: pre-fit interview regarding your cycling goals, prior injuries, and areas of discomfort while riding; a body assessment, including strength, flexibility, and movement patterns on and off the bike; a multidimensional analysis of your body mechanics based on your continuous feedback and interface with your bike; an exercise program designed to improve deficiencies that present during your physical assessment; and a follow-up consultation.

To learn more about Professional Bike Fitting, contact Vinnie Baylerian, PT, DPT at Pro-Motion Physical Therapy: (810) 588-4133


In Team Hometown News…

Joe Ostervik

Check out that familiar face to the left — Team Hometown Co-Captain, Joe Ostervik, at the finish line for ODRAM (One Day Ride Across Michigan) on Saturday, August 10th. Not sure he could look any happier, and we are stoked for him!

This fundraiser benefits the Juvenile Diabetes Research Foundation’s Ride to Cure Program. 2019 marked the 10th year that JDRF has been the beneficary of ODRAM, with nearly $50 million raised for research to deliver life-changing therapies and, one day, a cure for Type 1 diabetes (T1D).

The weather couldn’t have been more perfect as approximately 500 cyclists rolled cross-state to cover 150 miles from Montague to Bay City. Congrats, Team! 

Pictured below (left to right): Adam Baranski, Mike Sharpe, Joe Ostervik and Jacob Henriksen.

Team Hometown at ODRAM

FITNESS CLASSES AT HOMETOWN BICYCLES




Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more
Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

NEW OFFERING
Sati Yoga | Tuesdays 6:30 PM
$7 drop in – With Dawn Gaden, RYT (pictured below)  |  Click to learn more

Dawn Gaden

Hometown Bicycles

Now Hiring!

  • Service Technicians
  • Sales

Inquire within — stop by for an application!


We hosted a Zumba/Cardio Drumming combo class for charity on Monday, August 5th — and raised $302 for the Walk to End Alzheimer’s!

We Did It for Dan with ALL of Your Support

With our deepest gratitude, thank you…

Do It for Dan Memorial Ride bike with rose

(Photo courtesy Miles Janicki)
 There are truly no words to capture the incredible outpouring of support and love we witnessed this past Sunday. It was a breathtaking moment to realize that over 550 riders and walkers were present in body, mind and soul at Island Lake to honor fellow cyclist, Dan Horal, whose life was tragically cut short after being struck by a car mid-ride on April 25th.

Over 550 riders and walkers participated in the inaugural Do It for Dan Memorial Ride

(Photo courtesy Doug Lapp)

We could not have asked for more… absolutely amazing weather, a beautiful tribute, and a COMMUNITY who came together in solidarity to offer condolences to Dan’s family while also raising awareness about bicycle safety. Thank you so very much.

Doug Lapp
Dan Horal

We offer our warmest gratitude to each of you who had an impact on this Memorial Ride for a great man who touched so many lives. We would like to call out a few particular individuals and businesses that helped take this Ride from meaningful to sheer magic.

Our sincere thanks go to… 

The Horal Family – For allowing us to honor Dan’s memory and celebrate his life. Our love and support are with you.

Dan Horal

Every cyclist who attended – For helping the Horal Family and cycling community make an unforgettable statement, and for not letting Dan’s tragedy go unremarked.

Cyclists in other States – For implementing your own Do It for Dan Memorial Rides and, in doing so, spreading the message and mission of this Ride beyond Michigan!

The Hometown Crew & Team Hometown Bicycles – For spreading the word so well and so quickly!

Unit Manager Andrew Haapala and Island Lake Recreation Area – For being wonderfully supportive and helpful throughout the process of creating this Ride

The Wheels in Motion Family

The Plotners & Wheels in Motion (at right) – For dropping everything to come out and support this Ride as a family and a team

WHMI – For their helpful promotion of this Ride

Channel 4 & Channel 7 – For making an appearance at this Ride to help spread the message

League of Michigan Bicyclists – For using its vast network to help spread the word

MCMBA – For allowing us to use Demo Day to promote the event

All of the Demo Day participants – For rallying to the cause, and helping get the word out throughout the cycling community

A show of support at the MCMBA's Annual Island Lake Spring Bike Demo Day for the Do It for Dan Memorial Ride


(To all of the amazing vendors at Demo Day, THANK YOU for helping to spread the word about the Ride!) 

Kirt Albrecht at Big PDQ – For his contribution toward printing the Ride flier

Robin Fry – For her lightning-fast turnaround on, and her contribution toward, the unmissable Ride t-shirts

Dan Horal

Fred Tomczyk – For his skillful rendering of the Ghost Bike Memorial design

Scott Brooks – For his artistry and craftsmanship in the creation of the Ghost Bike Memorial

Joel Hakken of MidWest Bike & Tandem – For his bicycle donation for the Ghost Bike Memorial

Master Blaster – For donation of his services to prep the Ghost Bike for painting

Dan Horal

Matt Maximoff – For his invaluable assistance in creating the Memorial plaque

Joe Ostervik of DJ Mobile Rhythms – For emceeing the Ride, and the use of his sound equipment

Mike & Lisa Hartwell of The Eric Hartwell Foundation – For the loan of their bullhorn

Beauchamp Water Supply & Treatment– For generously supplying all of the water for the Ride

Les Cook – For carrying on his tradition of being the world’s most helpful sweep, and assisting cyclists all along the Ride

Jim Plaunt with Bike Tour Vacations – For sharing his heartfelt blog post about the Ride

Miles Janicki, Jill Zamojcin of Jilly Bean Photography, Doug Lapp, and a host of other skilled photographers – For photographic and video documentation of the event

Click to view Miles’s stunning event photos
Click to find yourself in Jill’s Facebook rider collage
Click to view Doug’s awesome Ride video

The Do It for Dan Memorial Ride will now become an annual event. 
Mark your calendars for Sunday, May 3, 2020.

With May being National Bike Month, the timing couldn’t be more appropriate. In partnership with the Horal Family, and with your support, we want to finish Dan’s ride year after year.

The Horal Family with the Daniel J. Horal Ghost Bike Memorial at the Do It for Dan Memorial Ride


(
Photo of the Horal Family courtesy Jill Zamojcin of Jilly Bean Photography)

A Bikes & Books Adventure + A Team Sponsor Who Rocks Bass!

Hometown Bicycles' Shaun Bhajan teaching a bicycle clinic at Howell Carnegie Library in Livingston County, Michigan

(Photo courtesy Lindsay Root, who spotted Shaun on a rainy day walk – thanks, Lindsay!) 

As part of the Howell Carnegie District Library‘s BIKE MICHIGAN series, Shaun was invited to present Bike Types, Tips & Tricks to an enthusiastic crowd hungry for information on cycling at a beginner/intermediate level.

We would like to extend a big thank you to Margaret Bigham, Information and Technical Services at Howell Carnegie District Library (and one of our Team Hometownies!), for inviting Shaun to speak and represent Hometown Bicycles in his usual friendly and knowledgeable fashion!

Hometown Bicycles set up bicycles at Howell Carnegie Library for a bicycle clinic

Would your community group like to schedule a speaking engagement/presentation with one of our bicycle aficionados? Contact events@myhometownbicycles.com to discuss! 


SAVE THE DATE: Saturday, April 27th
Hometown’s 9th Birthday Bash & Roll-n-Rock Fundraiser!

Hometown Bicycles

Your Hometown Events staff is actively planning a fun-filled day to celebrate Hometown turning NINE YEARS OLD! Our baby is growing up! 

There will be food, games and prizes, music, and all-around positive energy flowing both inside and outside the shop! And no Hometown birthday would be complete without a Birthday Ride! 

After-hours, enjoy the bluesy rock and roll of Hometown’s purveyor of extraordinary bike knowledge, Dan “CycloDan” Tribble and his Progressive Blues & Rhythm band. We’ll open up the dance floor, mix and mingle, and have an overall awesome time while raising money for a great cause!
APRIL 27TH: Details will be forthcoming in the next few newsletters so stay tuned!


And because we like to celebrate birthdays ALL MONTH LONG…

We proudly present Vinnie Baylerian’s band, DoL (Descendants of Levon), on Saturday, April 13th from 6-8:30 PM!

Vinnie Baylerian's band DoL

As most of you know, Vinnie Baylerianof Pro-Motion Physical Therapy is the Title Sponsor of Team Hometown Bicycles. While we majorly value and appreciate his vast expertise in physical therapy and bike fitting, we were also thrilled to discover that he plays in the band, DoL, alongside his cousins and other family members.

So, who wants to see our lead Sponsor jammin’ on bass and ROCKING THE SHOP?!

Express your interest HERE!

This will be a  FREE  family-friendly concert with music, dancing, munchies, and an overall awesome time to help Hometown kick off our 9th Birthday Month! We hope to see you all there!


HELLOOOOOO SPRING!

It’s ALMOST here! Get excited for spring cycling season! Can we get a WOOT WOOT?!

Time to get your bikes ready for the beautiful weather around the corner. Schedule your tune-ups and repairs NOW so you will be ready to roll in April when the majority of our Shop Rides kick off. 

Make sure to print or pick up your Shop Ride schedule!


Team Hometown makes its mark at Waterloo!

Team Hometown Bicycles at Waterloo Grit and Gravel Road Race

We didn’t need Wellington to battle THIS Waterloo – way to go, Team!

At least 10 Team members, ablaze in new Hometown gear, competed in the Waterloo G&G Gravel Road Race on Saturday, March 6th in Grass Lake… Joe Ostervik, Brad Allen, Erik Fraser, Ron Szumski, Doug Lapp, Jacob Henriksen, Shannon McKay, Christine Jacob, Lorelei Smith and Scott Simpson.

Joe Ostervik, Team Hometown

Brad Allen blasted into 2nd Overall and Erik Fraser into 6th Overall in the Men’s Open 100K Fat Bike, while Team Co-Captain Joe Ostervik(right) placed 4th in age group (of 24) and 47th overall (of 221).

Congratulations, everyone!

Check out those new kits! Don’t they look sharp?


More Girls on Bikes!

MiSCA More Girls on Bikes

Attention all girls! Bring your favorite board/card game and a dish or snack to share… and, ideally, a friend who is new to MiSCA! The evening will be a casual social mixer with no agenda, just fun and camaraderie. Parents welcome! Come hang out with old friends and make some new ones. MiSCA will briefly discuss some upcoming girls’ events. 

What is MiSCA? The Michigan Scholastic Cycling Association, a nonprofit organization focused on the coordination of youth mountain biking teams and student-only races.

Sign-up for the More Girls on Bikes event at Hometown HERE.


Hatching a fledgling business

Hometown’s Business Incubator Rental Space!

We have a major project going on in Hometown’s back room – a buildout that includes a new business incubator rental space!

What is a business incubator? Business incubators are organizations that offer startups shared operation space. In short, they offer fledgling young companies a warm, safe place to grow and prosper.

Our incubator will be ideal for:

  • Business meetings
  • Networking groups
  • Fitness classes
  • Startup churches
  • Kids programs
  • Arts/crafts programs and classes

Hometown’s business incubator will be available for hourly rentals. If you would like to learn more, contact Dawn at office@myhometownbicycles.com.

Grand Opening coming SOON!


CURRENTLY SEEKING FULL-TIME SERVICE TECHS
Monday-Friday, 9-5

Stop by the shop for an application.


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM
$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM & Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

intenSati | Sundays 10 AM
$10 drop in – With Dawn Gaden  |  Click to learn more

Brighton ATA Martial Arts

Did you know? Brighton ATA Martial Arts has set up shop in Hometown’s Community Room 2-3 evenings/week. Sign up for your free trial and learn martial arts at your own pace. Click to learn more.

A Bike Shop Within a Bike Shop + Young Women’s Event TUESDAY!

BIG News! (Drum roll, please…)
It was announced at our Where to Ride in Michigan clinic this past weekend, and now we can share our exciting news with everyone!

Hometown Bicycles has partnered with Midwest Bike & Tandem!

Joel Hakken of Midwest Bike and Tandem with Shaun Bhajan of Hometown Bicycles

Pictured above is Joel Hakken, owner of Midwest Bike & Tandem, which will now be located HERE, with our fearless leader, Shaun. A bike shop within a bike shop?? This much excitement means it’s gotta be Hometown!

How our partnership with Midwest Bike & Tandem benefits YOU!

  1. Enjoy exploring fresh new products and bicycles!
  2. Draw from the deep expertise of industry master, Joel Hakken! Joel will be a regular addition to our shop, where you can tap his ocean of bike know-how.
  3. We’re becoming your Midwest resource for all things tandem!
  4. Know that YOUR BIKE SHOP is GROWING!! In an industry that’s facing weighty challenges and stiff online competition, you can be PROUD that you’re part of a bike shop that’s evolved beyond “just a business” – and has grown into a COMMUNITY.
One of Midwest Bike and Tandem's Co-Motion tandems that will be available now at Hometown Bicycles!

Stay tuned for a feature on Joel in next week’s newsletter!


Young Women’s Entrepreneurship Clinic

NEXT TUESDAY (3/12) from 6-7:30PM!

girl boss

Join us for an amazing guest speaker, Q&A panel, refreshments and GIRL POWER!

We are super stoked to announce our guest speaker for this event: Jennifer Matras, Owner and Head Skating Coach at Competitive Edge Skating. With over 25 years of skating and training experience, Jennifer is a highly sought after skill development instructor AND a fabulous female business owner. All attendees will receive a complimentary PDF copy of Jennifer’s book, Building an Uncommon Champion.

Guest panelists include Samantha Brish of Element Chiropractic & WellnessPhaedra McGaffey of Sea of Myth Entertainment, and Kelly Cieslak of Keepers by Kelly Photography. These ladies, along with Jennifer, will share their journeys and answer your questions about female entrepreneurship and how to turn your dreams into reality.

Sign up HERE!

Our Female Entrepreneurship series is brought to you by your Hometown women, Dawn and Leslie, who are both business owners and big proponents of girl power!


Where to Ride in Michigan Clinic Recap!

Hometown Bicycles

Wow, wow and WOW! What a fantastic turnout on Sunday evening at our Potluck Party! Over 90 people attended to learn about the best trails, rides, cycling websites and organizations locally and throughout our beautiful state. We had a mouth-watering smorgasbord of tasty treats and lots of high energy crowd camaraderie.

New and returning Team Hometown Bicycles members gathered to kick off the spring season, and we couldn’t be happier to have seen all of you there.

Hometown Bicycles

Huge thanks to ALL of our guest speakers and participants:

Jim Plaunt with Bike Tour Vacations
Sarah Vano with MiSCA
Nick Proctor and Jacob Andrews with Tour de Livingston
Tom Hermann of Team Hometown
Team Captains Mike Dyer & Joe Ostervik
Helena Hunt with Make-a-Wish


At the event, we also handed out our official 2019 Spring/Summer Shop Rides schedule, BUT
by popular demand, there has been an addition since then:

Ladies Beginner Road Ride
Thursdays at 5:15pm, Beginning in April
This will be a comfortably-paced, fitness road ride with your fellow Hometown women. It’s about skill-building and socializing, not speed. No drop ride!

Make sure to print or pick up your Shop Ride copy!


Hometown Bicycles' Andy Miller and Kristen Kendall-Miller on Mackinaw Island

You did WHAT?!?!
Crossing Lake Huron… by bike!!

What started out as a bucket-list item turned into a CHECK mark for two Team Hometown riders. Andrew Miller (one of our Hometown Crew!) and wife, Kristen Kendall-Miller, made the trip to the UP and rode what may be one of the most epic rides ever! 

The intrepid duo loaded up their fat bikes and drove up to St. Ignace, just 

across the Mackinac Bridge, where their adventure began. Andy had been watching weather data and local info about what is known as “The Ice Bridge”. This is actually a frozen portion of Lake Huron connecting the Upper Peninsula of Michigan to Mackinac Island.

“It’s a lot like Fight Club when it comes to getting reports on the condition of the route. Nobody will go on any kind of record as to what is happening with it other than it is being used,” Andy said.

 The couple definitely got a few strange looks when they talked with the ice golfers at the edge of the Great Lake.

Then it happened; they rode the 3.8 miles across water that is usually crossed by ferries, and were treated to a standing ovation by a group of about 10 snowmobilers who were waiting to purchase their ride permits for the island.

“The ranger instructed them, and us, that we did not have to purchase these… and that the DNR should be paying US for riding over to enjoy the island on bikes,” Kristen mentioned. 

After an 8.2 mile loop around the island, it was time to call it a day and get back across the ice before dark.

Hometown Bicycles' Andy Miller and Kristen Kendall-Miller at the Lake Huron Ice Bridge riding their fat bikes

The ride back had the added feature of a 15-20 mph northwest breeze, which slowed the pair down but didn’t stop them from completing a unique Michigan adventure… riding The Ice Bridge!


Hatching a fledgling business

Hometown’s Business Incubator Rental Space!

We have a major project going on in Hometown’s back room – a buildout that includes a new business incubator rental space!

What is a business incubator? Business incubators are organizations that offer startups shared operation space. In short, they offer fledgling young companies a warm, safe place to grow and prosper.

Our incubator will be ideal for:

  • Business meetings
  • Networking groups
  • Fitness classes
  • Startup churches
  • Kids programs
  • Arts/crafts programs and classes

Hometown’s business incubator will be available for hourly rentals. If you would like to learn more, contact Dawn at office@myhometownbicycles.com.

Grand Opening coming SOON!


Join our team!
CURRENTLY SEEKING FULL-TIME SERVICE TECHS
Monday-Friday


Stop by the shop for an application.

FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM
$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM & Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

intenSati | Sundays 10 AM
$10 drop in – With Dawn Gaden  |  Click to learn more

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