Hometown Business Forum for Women FITNESS Entrepreneurs NEXT Thursday!

Women’s Entrepreneurship: FREE Fitness Forum!
NEXT Thursday, August 22 from 6-8 PM

Free Fitness Forum

There will be food, there will be fun & there will be fellowship with like-minded women!

Spend the evening with inspirational women who embarked on very personal journeys to become fitness professionals and entrepreneurs! In this Q&A  session, they will share their successes and failures, ideas and strategies, highs and lows, and much more!

If you’re getting started as a new fitness instructor or business owner, you won’t want to miss this forum!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

In recent weeks, we introduced you to two of our panelists, Jenny Schild with Body Within and Leslie Barrett of Zumba with Leslie Barrett. This week, meet our next panelist, Martha Soraruf who operates Cardio Drumming Hosted by PURE Fitness & Nutrition: Powered by Arbonne

We know many of you have seen (and heard!) the supercharged cardio drumming classes going on at Hometown! Over the past 3 years, Martha has been motivating students with her infectious energy.

Martha Soraruf

As an elementary school teacher, she never envisioned becoming a business owner — the shift occurred about 7 years ago when she became an Arbonne consultant — which led Martha to be able to enjoy teaching both kids AND fitness-focused adults!

Martha loved Arbonne products so much that she wanted to share them with everyone she knew. And then she attended a drumming class where a friend turned to her and said, “You should teach this.” The next week, she started practicing and, within a month, she held her first class in her friend’s basement. 

“I haven’t looked back since. I get to combine the best of both worlds — Arbonne and cardio drumming,” shares Martha. “I love what I do — all of it. I provide a service but it serves me as well. I’ve become a person who takes risks and tries new things, for better or worse.”

Martha also does personal training and is a brand new Pound instructor. Meet this jack-of-many-trades next week… and be sure to bring your questions!


EFF Cancer Gravel Classic Ride
THIS SATURDAY at 4:30 PM

EFF Cancer

Tell us how you really feel about cancer! Come out for the 3rd Annual EFF Cancer ride and help honor those who are battling or have battled cancer. 

This ride is 25 miles of mixed asphalt and gravel roads, starting at Volunteer Park in South Lyon. End at Tucker’s Kitchen & Bar for great food and beverages. 

This is a FREE event! Let’s raise awareness and have a great time while doing so!


Bagels, Bikes & Brew was a resounding success! 

Pro-Motion Physical Therapy

On Sunday, August 10th, Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian with Pro-Motion Physical Therapy, hosted an event to be remembered! It went so well that we’ll be planning a repeat for those who missed out!

Team Hometown Bicycles

Twenty cyclists arrived at Pro-Motion’s office for coffee and bagels, as well as a tour of the clinic, before heading off with Vinnie on a gravel/road ride and then wrapping things up with a cold beverage at Brewery Becker!

Many thanks to Hometownie, Jack Riddle, for being an integral part of planning the routes and an all-around great help!

Did you know Vinnie is a certified Level 2 Clinical BikeFit Pro?

Pro-Motion Physical Therapy

Bike fitting is designed to fit your bike to your unique body architecture to maximize power, efficiency, and comfort, as well as reduce the risk of injury. A bike fit at Pro-Motion Physical Therapy includes: pre-fit interview regarding your cycling goals, prior injuries, and areas of discomfort while riding; a body assessment, including strength, flexibility, and movement patterns on and off the bike; a multidimensional analysis of your body mechanics based on your continuous feedback and interface with your bike; an exercise program designed to improve deficiencies that present during your physical assessment; and a follow-up consultation.

To learn more about Professional Bike Fitting, contact Vinnie Baylerian, PT, DPT at Pro-Motion Physical Therapy: (810) 588-4133


In Team Hometown News…

Joe Ostervik

Check out that familiar face to the left — Team Hometown Co-Captain, Joe Ostervik, at the finish line for ODRAM (One Day Ride Across Michigan) on Saturday, August 10th. Not sure he could look any happier, and we are stoked for him!

This fundraiser benefits the Juvenile Diabetes Research Foundation’s Ride to Cure Program. 2019 marked the 10th year that JDRF has been the beneficary of ODRAM, with nearly $50 million raised for research to deliver life-changing therapies and, one day, a cure for Type 1 diabetes (T1D).

The weather couldn’t have been more perfect as approximately 500 cyclists rolled cross-state to cover 150 miles from Montague to Bay City. Congrats, Team! 

Pictured below (left to right): Adam Baranski, Mike Sharpe, Joe Ostervik and Jacob Henriksen.

Team Hometown at ODRAM

FITNESS CLASSES AT HOMETOWN BICYCLES




Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more
Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

NEW OFFERING
Sati Yoga | Tuesdays 6:30 PM
$7 drop in – With Dawn Gaden, RYT (pictured below)  |  Click to learn more

Dawn Gaden

Hometown Bicycles

Now Hiring!

  • Service Technicians
  • Sales

Inquire within — stop by for an application!


We hosted a Zumba/Cardio Drumming combo class for charity on Monday, August 5th — and raised $302 for the Walk to End Alzheimer’s!

Votes are in! We’re Metro Detroit’s #1 Bike Shop!

Click on Detroit Vote 4 the Best 2019

FIRST PLACE FEELS AWESOME!!! The 2019 Click on Detroit Vote 4 the Best contest ran from mid-June through mid-July, giving members of the Greater Detroit area the ability to nominate and cast votes for their favorite businesses in a variety of categories. Winners were announced the week of July 22-26th and the public has indeed spoken! HOMETOWN BICYCLES WON BEST BIKE SHOP!

We are humbled and proud to be your #1 bicycle shop, out of so many in the running, and can’t thank you enough for your support and votes! 

If you haven’t yet visited our shop, make sure to stop in. Say hi, join us on a shop ride, bring your bike in for service, check out our crazy fun bike-related items in the gifts and novelties area, or attend one of our upcoming classes or events!

Click on Detroit Vote 4 the Best 2019

Speaking of classes, guess what? Our Events Coordinator and in-shop Zumba instructor, Leslie Barrett, took second place in the Zumba Fitness category! This is a pretty big honor for her as an independent instructor not affiliated with a studio or gym — she was up against some pretty big competition. Congratulations, Leslie!

Thank you Hometownies for making us #1 — now get those voting fingers ready for next year!


Meet Paul Wrona – the newest member of our Hometown crew!

Paul Wrona

Tell us about your new role at Hometown. What are some of your goals for the shop? 
My new role is Service Lead. My mission is to make things smoother-easier-faster for the service techs and, at the same time, provide better, more consistent customer experiences. The service team does a fantastic job with diagnosing and solving problems. I want that to come through even more to the customers, so they can appreciate how knowledgeable and awesome the guys really are! 

How long have you been part of Team Hometown Bicycles, our cycling team? What’s your favorite part of being on the Team?
I am a new member this year. The best part is the camaraderie of the group rides. I’ve met so many great people this year. My addiction to cycling started 4 years ago when I moved to Brighton and rode the Murray Lake Trail for the first time. Life hasn’t been the same since. 

Favorite ride or race in Michigan?
I have not participated in a race… yet. My favorite ride so far was the Tour deTroit. I’m from there originally so it was nice to go back and ride some of the old neighborhoods. Looking forward to the gravel route of the Tour de Livingston this fall! 

Tell us something random about you, that we wouldn’t know otherwise. 
I’m a SciFi and Space geek – Everything from the Apollo program to SpaceX and Phillip K Dick to Neal Stephenson 

Coffee drinker? How do you take your coffee?
Um… I can’t stand coffee. Is that allowed?


Baylerian’s Bagels, Bikes & Brew: 
Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Vinnie Baylerian Pro-Motion Physical Therapy

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

Ride with Pro-Motion and Vinnie Baylerian

This will be a 16-mile mixed road and gravel ride. There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. Check out the route!

New! For our hard core gravel riders, join Jack for a bonus/optional 30-mile pre-ride at 7 AM.

Express your interest HERE!


Shaun advocates for the Livingston County Transit Master Plan!

Shaun Bhajan speaks at Livingston County Board of Commissioners meeting

Team Hometown member, Neal Glazebrook, Vice Chair of the Livingston County Transportation Coalition, invited our very own Shaun Bhajan to speak at this past Monday’s Livingston County Board of Commissioners Meeting.

The Coalition is seeking full implementation of the Livingston County Transit Master Plan. Read it HERE

“Without the full plan in place, the transit system, including connector trails and bike paths, will likely never come to fruition,” states Neal. “I am helping represent the biking component and other leaders represent segments such as seniors, veterans, and the disabled. There is positive momentum in the county right now and we need to continue to push forward.”

Shaun did a beautiful job presenting to the Board of Commissioners. His comments really struck home with the people there, and a few attendees thanked him for his insightful addition to the pro-Transit Master Plan conversation. You go, Shaun!


Women’s Entrepreneurship: FREE Fitness Forum!
Thursday, August 22 from 6-8 PM

Free Fitness Forum

Our fabulously informative Women’s Entrepreneurship Series continues, this time with a focus on FITNESS.

For new fitness professionals and business owners in the fitness industry (as well as those considering this career path), come spend the evening with inspirational fitness women who will share their business journeys via a panel discussion. Be sure to bring your questions!

There will be food, there will be fun, and there will be fellowship with like-minded women!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

Jenny Schild Body Within

Meet our first guest speaker, Fitness Coach and Personal Trainer, Jenny Schild with Body Within!

Jenny holds a personal training certification from American Council on Exercise (ACE) and YogaFit certifications. Her specialty is getting people started!

Yoga, weight training, mountain biking, and long distance running are a few of Jenny’s favorite activities. She never lets her workouts get boring. “I train myself using many different modes. This is reflected in the way I design workouts for my clients.” 

 “I am truly blessed to have a job where I help people realize their potential.” states Jenny.

We are super thrilled to have Jenny on our panel of experts for this event! Stay tuned next week for the reveal of our next guest speaker. 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Intro to Mountain Biking Island Lake

Intro to Mountain Biking
Wednesday, August 7 from 6-8 PM
Spring Mill Pond, Island Lake Recreation Area

Calling all beginners! Looking for a new biking experience that goes beyond paved paths? Join the park Explorer Guide, Becca, and Team Hometown Bicycles to gain the basics of this exciting recreation activity! FREE event! Come prepared with helmet, closed-toed shoes, and your own bike. Ages 12 and up. All children under 18 must have an adult present.

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.


In Team Hometown News…

Tree Farm Relay

There was an excellent showing by Team Hometown at the 14th Annual Tree Farm Relay on Saturday, July 27th!

Left to right: Congrats to Olga Brinduse, John Wyatt, Doug Queener and Joe Ostervik for their podium finish in Coed Sport!

Sponsored by the Motor City Mountain Biking Association (MCMBA), Tree Farm Relay is a unique 4-person team relay race. The course features lots of hills and passing zones — mega fun!

It’s a perfect race for the beginner looking to see what team/endurance racing is all about and for experienced racers looking to test their skills against rival teams. 

Tree Farm Relay

FITNESS CLASSES AT HOMETOWN BICYCLES




Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more


Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more


Hometown was invited to present Bike Safety at Challenger Elementary’s Summer Reading Program on 7/24. 

Les shares: “Had a wonderful time teaching kids about bike safety. Sheriff Mike Murphy was even there to support us and the kids!”

Hometown Gets the Hollywood Treatment

Team Hometown Bicycles preps for video footage for FHL Bank

Lights, Camera… Action!! Hometown goes Hollywood 

Team Hometown helpers (above, left to right): Joe Ostervik, Suzy Graham, Keith Cowgar and Steve Wortley we’re willing extras on set. Elaine Atallah was there, too, but was being filmed when this photo was taken!

As many of you know, Hometown Bicycles has something brewing in its backroom. You may have heard the hammering and sawing in the early stages, or perhaps you have caught a glimpse of its potential recently, after months and months of slow-but-steady progress. 

What you may NOT know is that Hometown won a $25,000 Elevate (Small Business) Grant in 2018 from Federal Home Loan (FHL) Bank of Indianapolis. Elevate is a grant program that assists the growth and development of small businesses, their workforce, and the communities where they are located.

Steven Walsh of FHL Bank of Indianapolis oversees the filming of a promotional Grant video ABOUT Hometown Bicycles AT Hometown Bicycles!

Above: Steven Walsh of FHL Bank of Indianapolis oversaw production set-up in the Community Room.

Lake Trust Credit Union‘s Commercial Services team had learned about this grant opportunity last year, worked with Shaun and Dawn to apply, and were instrumental in helping Hometown be one of the chosen grant recipients. We couldn’t be more grateful to Lake Trust and FHL Bank of Indianapolis for their support. 

Which brings us to this week — on Monday 7/22, FHL Bank of Indianapolis sent a videographer to Hometown to spend the day capturing footage of the shop, customer interactions, shop activities and interviews.

Leslie Barrett interviewed by FHL Bank

Above: Leslie Barrett, Events Coordinator, is interviewed about teaching Zumba at Hometown.

Our Community Room served as interview central, Team acted as willing extras, and our evening Zumba class was excited to show that Hometown is more than your typical bike shop.

This video, once complete, will go out to hundreds, possibly thousands. What an honor to be chosen for this spotlight! 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Vinnie Baylerian

Baylerian’s Bagels, Bikes & Brew: Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. CLICK HERE for more details!

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Women's Entrepreneurship Series

Women’s Entrepreneurship: Fitness
Thursday, August 22 from 6-8 PM

Save the date! Our Women’s Entrepreneurship Series continues, this time with a focus on FITNESS. For new business owners in the fitness industry as well as those considering this career path. Spend the evening with inspirational women who will share their journeys, followed by a Q&A session. More details to come in our next newsletter!


In Team Hometown News…

Lorelei Smith at Traverse City Trails Fest

Big congratulations to Lorelei Smith (above) who placed first in her category for the 15 mile race at the Traverse City Trails Fest on Saturday, July 20th. The biggest fundraiser of the year for the Northern Michigan Mountain Bike Association, this event supports trail maintenance and advocacy efforts.

Way to go, Lorelei!

Tom Hermann and Doug Lapp at Intro to Mountain Biking

Big thanks to Tom Hermann and Doug Lapp for volunteering their time to help mountain biking newbies at Island Lake’s Intro to Mountain Biking event on Wednesday, July 14th. In conjunction with Becca, the park’s Explorer Guide, riders learned the basics of mountain biking as a recreation activity, including safety and trail etiquette. Doug created a video to show how much fun was had — watch it HERE

Mark Cook at RAGBRAI

Team Hometown’s Mark Cook has been on quite an awesome adventure at the 2019 RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa). Check him out here, dunking his back tire in the Missouri River (above) and posing with Uncle Sam (below)!

He’s also been enjoying John Wayne’s hometown, Christmas in July, and Beekman’s fresh ice cream, made in the field by diesel-powered churns.

Mark Cook at RAGBRAI

In 44 years, RAGBRAI has passed through 780 Iowa towns, spent the night in 125 different overnight towns, and has been in all of Iowa’s 99 counties. It is the longest, largest and oldest recreational bicycle touring event in the world!

Thanks, Mark, for sharing your journey with us!


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

The 32nd Annual Wish-A-Mile Bicycle Tour, the single-largest fundraising event for Make-A-Wish Michigan, is this weekend.

Good luck to Doc Horal, Louise Horal and family, Team Hometown, and all of the riders who are taking part in this inspiring event that makes thousands of wishes come true.
%d bloggers like this: