Hometown Gets the Hollywood Treatment

Team Hometown Bicycles preps for video footage for FHL Bank

Lights, Camera… Action!! Hometown goes Hollywood 

Team Hometown helpers (above, left to right): Joe Ostervik, Suzy Graham, Keith Cowgar and Steve Wortley we’re willing extras on set. Elaine Atallah was there, too, but was being filmed when this photo was taken!

As many of you know, Hometown Bicycles has something brewing in its backroom. You may have heard the hammering and sawing in the early stages, or perhaps you have caught a glimpse of its potential recently, after months and months of slow-but-steady progress. 

What you may NOT know is that Hometown won a $25,000 Elevate (Small Business) Grant in 2018 from Federal Home Loan (FHL) Bank of Indianapolis. Elevate is a grant program that assists the growth and development of small businesses, their workforce, and the communities where they are located.

Steven Walsh of FHL Bank of Indianapolis oversees the filming of a promotional Grant video ABOUT Hometown Bicycles AT Hometown Bicycles!

Above: Steven Walsh of FHL Bank of Indianapolis oversaw production set-up in the Community Room.

Lake Trust Credit Union‘s Commercial Services team had learned about this grant opportunity last year, worked with Shaun and Dawn to apply, and were instrumental in helping Hometown be one of the chosen grant recipients. We couldn’t be more grateful to Lake Trust and FHL Bank of Indianapolis for their support. 

Which brings us to this week — on Monday 7/22, FHL Bank of Indianapolis sent a videographer to Hometown to spend the day capturing footage of the shop, customer interactions, shop activities and interviews.

Leslie Barrett interviewed by FHL Bank

Above: Leslie Barrett, Events Coordinator, is interviewed about teaching Zumba at Hometown.

Our Community Room served as interview central, Team acted as willing extras, and our evening Zumba class was excited to show that Hometown is more than your typical bike shop.

This video, once complete, will go out to hundreds, possibly thousands. What an honor to be chosen for this spotlight! 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Vinnie Baylerian

Baylerian’s Bagels, Bikes & Brew: Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. CLICK HERE for more details!

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Women's Entrepreneurship Series

Women’s Entrepreneurship: Fitness
Thursday, August 22 from 6-8 PM

Save the date! Our Women’s Entrepreneurship Series continues, this time with a focus on FITNESS. For new business owners in the fitness industry as well as those considering this career path. Spend the evening with inspirational women who will share their journeys, followed by a Q&A session. More details to come in our next newsletter!


In Team Hometown News…

Lorelei Smith at Traverse City Trails Fest

Big congratulations to Lorelei Smith (above) who placed first in her category for the 15 mile race at the Traverse City Trails Fest on Saturday, July 20th. The biggest fundraiser of the year for the Northern Michigan Mountain Bike Association, this event supports trail maintenance and advocacy efforts.

Way to go, Lorelei!

Tom Hermann and Doug Lapp at Intro to Mountain Biking

Big thanks to Tom Hermann and Doug Lapp for volunteering their time to help mountain biking newbies at Island Lake’s Intro to Mountain Biking event on Wednesday, July 14th. In conjunction with Becca, the park’s Explorer Guide, riders learned the basics of mountain biking as a recreation activity, including safety and trail etiquette. Doug created a video to show how much fun was had — watch it HERE

Mark Cook at RAGBRAI

Team Hometown’s Mark Cook has been on quite an awesome adventure at the 2019 RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa). Check him out here, dunking his back tire in the Missouri River (above) and posing with Uncle Sam (below)!

He’s also been enjoying John Wayne’s hometown, Christmas in July, and Beekman’s fresh ice cream, made in the field by diesel-powered churns.

Mark Cook at RAGBRAI

In 44 years, RAGBRAI has passed through 780 Iowa towns, spent the night in 125 different overnight towns, and has been in all of Iowa’s 99 counties. It is the longest, largest and oldest recreational bicycle touring event in the world!

Thanks, Mark, for sharing your journey with us!


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

The 32nd Annual Wish-A-Mile Bicycle Tour, the single-largest fundraising event for Make-A-Wish Michigan, is this weekend.

Good luck to Doc Horal, Louise Horal and family, Team Hometown, and all of the riders who are taking part in this inspiring event that makes thousands of wishes come true.

New Mountain Biking Intro Clinic + Parties, Rides and Accomplishments

Curious About Mountain Biking?
—- WE’VE GOT A CLINIC FOR THAT! —-

Mountain biker on single track in the woods
(Super-cool image copyright © International Mountain Biking Association [IMBA]. All rights reserved.)

JUST HOW DIFFERENT IS RIDING TRAILS TO RIDING ROADS ANYWAY? 

The lure of woodsy single-track strikes just about every cyclist at some point in their life… there’s something almost primal about the need to take a path less traveled.

But mountain biking (MTB) is a very different beast from road riding – with different equipment, challenges, and skill requirements – and that can be downright intimidating.

We get it, and that’s why we’ve created the “So, You Want to Transition to Mountain Biking” Clinic. Jennifer (our Events Coordinator, MTB novice, and instigator of this clinic) and Shaun will talk about these differences, how to prep for your first trail experience, where to ride when you’re ready, and groups and classes that can help. PLUS, we’ll have a variety of demo bikes on hand for you to try what you just learned!

CLINIC RUNS TUESDAY, AUGUST 9 AT 6:30PM
in the Hometown Bicycles Community Room
Rest assured, you will NOT have to grow facial hair and wear flannel shirts to participate…
………………………
KUDOS TO CORA FOR THE SALE OF HER BIKE ART! 
Cora Kroll of Pinckney High School with her sold bicycle art at Hometown Bicycles

Just wanted to give a huge Hometown shout-out to Pinckney High School art student, Cora Kroll, for the sale of her wicked-cool graphite bike art. Way to go, Cora!

Do YOU want to support the awesome talent of these students? Their artwork is still on display (and for sale) in our Community Room. Come check it out!

………………………
8/6: TOUR DE LIVINGSTON PARTY RIDE WITH SHAUN 
Tour de Livingston Party Ride with Shaun flier

Don’t forget to sign up for this FREE, biggest-ride-of-the-year, food-on-the-barbie, chill-around-the-campfire, win-a-jersey, Party Ride with your goateed bike guru to launch our annual Tour de Livingston Training Ride series (see section below)!

………………………
TOUR DE LIVINGSTON TRAINING RIDES JUST KEEP GETTING BETTER 
Hometown Bicycles weekly Tour de Livingston Training Ride series flier

Following the big Party Ride (see section above), we’re turning our annual TDL Training Ride series into a tip-top training tool to maximize your Tour de Livingston experience, with skill building, stamina stretching, and many more chances to win cool TDL swag!

………………………
TEAM NEWS: ACHIEVEMENTS THAT REALLY HIT HOME 
Just when we think we can’t get any prouder, our Team serves up another dish of “oh, wow!” This time, a couple Team achievers hail right from our very own Hometown crew…

Hometown Bicycles' Events Coordinator Jennifer McCauley takes 2nd place at the Sylvania Women's TriathlonCongratulations to Hometown’s Events Coordinator, Jennifer McCauley, for blowing it out of the water at last weekend’s Sylvania, OH Women’s Only Triathlon and rocking a second place win in her age division! Jennifer designed and will be instructing our upcoming, August 9th “So, You Want to Transition to Mountain Biking” Clinic. She credits MTB cross-training for breaking her out of a plateau and shaving 3 minutes off her triathlon bike time! (see top)

(Above: Jennifer holds up her well-deserved trophy at the Tri. Image courtesy Jennifer McCauley)

Hometown Bicycles Rides Coordinator Jean Steinberg at the Got Womens Mountain Bike ClinicA round of high fives to Hometown’s Rides Coordinator, Jean Steinberg, who was tapped byCRAMBA (Clinton River Area Mountain Bike Association) to be an instructor at last weekend’s Got MTB Women’s Mountain Bike Clinic. Despite getting caught in a deluge (“I dumped running water out of my shoes twice…”), Jean did our shop and her sport proud, sharing her passion with a bevy of enthusiastic MTB newbies. (There’s another one on August 27th!)

(Above: Jean simulates proper weighting for climbing with fellow instructor Norbert. Image courtesy Jean Steinberg)

Team Hometown Bicycles' DJ Joe Ostervik at the RAGBRAIAlso, we want to give a “hollah!” to Team Hometownie “DJ Joe” Ostervik, who’s been posting some great pics on Facebook of his RAGBRAI (“The Register’s Annual Great Bike Ride Across Iowa”) adventure in the Team kit. In fact, he’s still out there, enjoying his week-long trek across Iowa. Safe travels, Joe, and thanks for sharing the adventure!

(Left: “DJ Joe” pit stops at the Jamis tent on the RAGBRAI, crossing Iowa by bicycle. Image courtesy DJ Joe Ostervik)

………………………

VOTING CLOSES AUGUST 7 – PLEASE VOTE DAILY!

Vote 4 the Best - Hometown Bicycles, Best Bike Shop

CLICK TO VOTE HOMETOWN BICYCLES “BEST BIKE SHOP 2016”

………………………
TAKE NOTE! DOC MAY MEMORIAL MELON RIDE ON 8/20 
Howell Melon Festival's Doc May Memorial Melon Ride website

It’s never too early to mention a Hometown favorite – the Doc May Memorial Melon Ride on Saturday, August 20th!! We’re partnering with the Howell Area Parks & Rec Authority on a simple, new route that will tour you past some of Howell’s most scenic highlights. Our Team will be cycling on course to provide basic SAG, route assistance, and all-around good vibes. Plus, Hometown’ll also be your bike valet for the event, so that you can enjoy the post-ride festivities unencumbered by your 2-wheeled steed – NO CHARGE!

What are you waiting for, Hometownies?? GET REGISTERING!!

………………………

HOMETOWN BICYCLES’ SHOP RIDES

Hometown Bicycles shop ride

Here’s what’s coming up this week:

WEDNESDAY, 8:45AM – Rails-to-Trails Ride

WEDNESDAY, 6:30PM – Hammerfest Advanced Road Ride

SUNDAY, 8:00AM – The Gravel Grinder

SUNDAY, 5:00PM – Beginner Mountain Bike Ride

TUESDAY, 9:00AM – Hometown Green Gals Mountain Bike Ride

CLICK HERE for details about these Hometown shop rides!

%d bloggers like this: