Hometown Business Forum for Women FITNESS Entrepreneurs NEXT Thursday!

Women’s Entrepreneurship: FREE Fitness Forum!
NEXT Thursday, August 22 from 6-8 PM

Free Fitness Forum

There will be food, there will be fun & there will be fellowship with like-minded women!

Spend the evening with inspirational women who embarked on very personal journeys to become fitness professionals and entrepreneurs! In this Q&A  session, they will share their successes and failures, ideas and strategies, highs and lows, and much more!

If you’re getting started as a new fitness instructor or business owner, you won’t want to miss this forum!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!


In recent weeks, we introduced you to two of our panelists, Jenny Schild with Body Within and Leslie Barrett of Zumba with Leslie Barrett. This week, meet our next panelist, Martha Soraruf who operates Cardio Drumming Hosted by PURE Fitness & Nutrition: Powered by Arbonne

We know many of you have seen (and heard!) the supercharged cardio drumming classes going on at Hometown! Over the past 3 years, Martha has been motivating students with her infectious energy.

Martha Soraruf

As an elementary school teacher, she never envisioned becoming a business owner — the shift occurred about 7 years ago when she became an Arbonne consultant — which led Martha to be able to enjoy teaching both kids AND fitness-focused adults!

Martha loved Arbonne products so much that she wanted to share them with everyone she knew. And then she attended a drumming class where a friend turned to her and said, “You should teach this.” The next week, she started practicing and, within a month, she held her first class in her friend’s basement. 

“I haven’t looked back since. I get to combine the best of both worlds — Arbonne and cardio drumming,” shares Martha. “I love what I do — all of it. I provide a service but it serves me as well. I’ve become a person who takes risks and tries new things, for better or worse.”

Martha also does personal training and is a brand new Pound instructor. Meet this jack-of-many-trades next week… and be sure to bring your questions!

EFF Cancer Gravel Classic Ride

EFF Cancer

Tell us how you really feel about cancer! Come out for the 3rd Annual EFF Cancer ride and help honor those who are battling or have battled cancer. 

This ride is 25 miles of mixed asphalt and gravel roads, starting at Volunteer Park in South Lyon. End at Tucker’s Kitchen & Bar for great food and beverages. 

This is a FREE event! Let’s raise awareness and have a great time while doing so!

Bagels, Bikes & Brew was a resounding success! 

Pro-Motion Physical Therapy

On Sunday, August 10th, Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian with Pro-Motion Physical Therapy, hosted an event to be remembered! It went so well that we’ll be planning a repeat for those who missed out!

Team Hometown Bicycles

Twenty cyclists arrived at Pro-Motion’s office for coffee and bagels, as well as a tour of the clinic, before heading off with Vinnie on a gravel/road ride and then wrapping things up with a cold beverage at Brewery Becker!

Many thanks to Hometownie, Jack Riddle, for being an integral part of planning the routes and an all-around great help!

Did you know Vinnie is a certified Level 2 Clinical BikeFit Pro?

Pro-Motion Physical Therapy

Bike fitting is designed to fit your bike to your unique body architecture to maximize power, efficiency, and comfort, as well as reduce the risk of injury. A bike fit at Pro-Motion Physical Therapy includes: pre-fit interview regarding your cycling goals, prior injuries, and areas of discomfort while riding; a body assessment, including strength, flexibility, and movement patterns on and off the bike; a multidimensional analysis of your body mechanics based on your continuous feedback and interface with your bike; an exercise program designed to improve deficiencies that present during your physical assessment; and a follow-up consultation.

To learn more about Professional Bike Fitting, contact Vinnie Baylerian, PT, DPT at Pro-Motion Physical Therapy: (810) 588-4133

In Team Hometown News…

Joe Ostervik

Check out that familiar face to the left — Team Hometown Co-Captain, Joe Ostervik, at the finish line for ODRAM (One Day Ride Across Michigan) on Saturday, August 10th. Not sure he could look any happier, and we are stoked for him!

This fundraiser benefits the Juvenile Diabetes Research Foundation’s Ride to Cure Program. 2019 marked the 10th year that JDRF has been the beneficary of ODRAM, with nearly $50 million raised for research to deliver life-changing therapies and, one day, a cure for Type 1 diabetes (T1D).

The weather couldn’t have been more perfect as approximately 500 cyclists rolled cross-state to cover 150 miles from Montague to Bay City. Congrats, Team! 

Pictured below (left to right): Adam Baranski, Mike Sharpe, Joe Ostervik and Jacob Henriksen.

Team Hometown at ODRAM


Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more
Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM
$7 drop in – With Dawn Gaden, RYT (pictured below)  |  Click to learn more

Dawn Gaden

Hometown Bicycles

Now Hiring!

  • Service Technicians
  • Sales

Inquire within — stop by for an application!

We hosted a Zumba/Cardio Drumming combo class for charity on Monday, August 5th — and raised $302 for the Walk to End Alzheimer’s!

Hometown Gets the Hollywood Treatment

Team Hometown Bicycles preps for video footage for FHL Bank

Lights, Camera… Action!! Hometown goes Hollywood 

Team Hometown helpers (above, left to right): Joe Ostervik, Suzy Graham, Keith Cowgar and Steve Wortley we’re willing extras on set. Elaine Atallah was there, too, but was being filmed when this photo was taken!

As many of you know, Hometown Bicycles has something brewing in its backroom. You may have heard the hammering and sawing in the early stages, or perhaps you have caught a glimpse of its potential recently, after months and months of slow-but-steady progress. 

What you may NOT know is that Hometown won a $25,000 Elevate (Small Business) Grant in 2018 from Federal Home Loan (FHL) Bank of Indianapolis. Elevate is a grant program that assists the growth and development of small businesses, their workforce, and the communities where they are located.

Steven Walsh of FHL Bank of Indianapolis oversees the filming of a promotional Grant video ABOUT Hometown Bicycles AT Hometown Bicycles!

Above: Steven Walsh of FHL Bank of Indianapolis oversaw production set-up in the Community Room.

Lake Trust Credit Union‘s Commercial Services team had learned about this grant opportunity last year, worked with Shaun and Dawn to apply, and were instrumental in helping Hometown be one of the chosen grant recipients. We couldn’t be more grateful to Lake Trust and FHL Bank of Indianapolis for their support. 

Which brings us to this week — on Monday 7/22, FHL Bank of Indianapolis sent a videographer to Hometown to spend the day capturing footage of the shop, customer interactions, shop activities and interviews.

Leslie Barrett interviewed by FHL Bank

Above: Leslie Barrett, Events Coordinator, is interviewed about teaching Zumba at Hometown.

Our Community Room served as interview central, Team acted as willing extras, and our evening Zumba class was excited to show that Hometown is more than your typical bike shop.

This video, once complete, will go out to hundreds, possibly thousands. What an honor to be chosen for this spotlight! 

Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Vinnie Baylerian

Baylerian’s Bagels, Bikes & Brew: Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. CLICK HERE for more details!

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Women's Entrepreneurship Series

Women’s Entrepreneurship: Fitness
Thursday, August 22 from 6-8 PM

Save the date! Our Women’s Entrepreneurship Series continues, this time with a focus on FITNESS. For new business owners in the fitness industry as well as those considering this career path. Spend the evening with inspirational women who will share their journeys, followed by a Q&A session. More details to come in our next newsletter!

In Team Hometown News…

Lorelei Smith at Traverse City Trails Fest

Big congratulations to Lorelei Smith (above) who placed first in her category for the 15 mile race at the Traverse City Trails Fest on Saturday, July 20th. The biggest fundraiser of the year for the Northern Michigan Mountain Bike Association, this event supports trail maintenance and advocacy efforts.

Way to go, Lorelei!

Tom Hermann and Doug Lapp at Intro to Mountain Biking

Big thanks to Tom Hermann and Doug Lapp for volunteering their time to help mountain biking newbies at Island Lake’s Intro to Mountain Biking event on Wednesday, July 14th. In conjunction with Becca, the park’s Explorer Guide, riders learned the basics of mountain biking as a recreation activity, including safety and trail etiquette. Doug created a video to show how much fun was had — watch it HERE

Mark Cook at RAGBRAI

Team Hometown’s Mark Cook has been on quite an awesome adventure at the 2019 RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa). Check him out here, dunking his back tire in the Missouri River (above) and posing with Uncle Sam (below)!

He’s also been enjoying John Wayne’s hometown, Christmas in July, and Beekman’s fresh ice cream, made in the field by diesel-powered churns.

Mark Cook at RAGBRAI

In 44 years, RAGBRAI has passed through 780 Iowa towns, spent the night in 125 different overnight towns, and has been in all of Iowa’s 99 counties. It is the longest, largest and oldest recreational bicycle touring event in the world!

Thanks, Mark, for sharing your journey with us!


Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

The 32nd Annual Wish-A-Mile Bicycle Tour, the single-largest fundraising event for Make-A-Wish Michigan, is this weekend.

Good luck to Doc Horal, Louise Horal and family, Team Hometown, and all of the riders who are taking part in this inspiring event that makes thousands of wishes come true.
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