Celebrate Bike Month on Hometown’s Dime!

May is Bike Month - League of Michigan Bicyclists
HIP-HIP-HOORAY! CYCLISTS LOVE MAY!  
Did you know that you are smack dab in the middle of one of the greatest months of the year? It’s true! Across the nation, cyclists are celebrating May – National Bike Month – with bike programs galore.

“Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more folks to give biking a try.” (League of American Bicyclists) We dig that, LAB, and want to further the cause…

Drop by this month and tell us why YOU ride to be entered to win a $50 Hometown Bicycles Shopping Spree! 

We’ll announce the winner May 31st. ‘Til then, keep pedaling!!

(Want to celebrate Bike Month by supporting advocates of your sport? Consider making a donation or some other contribution to the amazing organization that puts together the celebrated Michigan Ride Guide you love so much – our very own League of Michigan Bicyclists!)


Hometown Bicycles is proud to announce its new partnership with Serfas

MAKING AN EXCITING NEW CONNECTION… 

We’ve been long-time admirers of Serfas brand products. They carry an awesome range of quality bike gear – from bells to brake pads and locks to lights – that offer you great value for a great price. That’s why we’re pleased as punch to announce that we’ll be stocking Serfas products here at Hometown! Stay tuned for upcoming intel on this latest partnership!

Hometown Bicycles Tim Bart at Coast to Coast Gravel Grinder

TEAM NEWS: “CROSSING THE MIGHTY MITTEN”

This past weekend found 4 Team Hometown members, plus a familiar face, riding the not-for-the-faint-of-heart Coast to Coast Gravel Road Race across Michigan’s Lower Peninsula.

Brad Allen, Jim Cleer, Joe Van Gorden, and Hometown’s well-known former Crew member Tim Bart (pictured in the video above) tackled the 100-mile route, with Brad securing an impressive 3rd in the fat bike division. An additional shout out goes to Colin Chisholm for taking on the 210-mile challenge in 15 hours and 47 minutes. Wow, guys! Way to get your endurance on!


REGISTER FOR MILFORD BIKE FEST: JUNE 2

Milford Bike Fest and Trail Challenge poster
Here’s an event you’ll want to add to your calendar – the MCMBA’s annual Milford Bike Fest & Trail Challenge!

This year, Hometown Bicycles is proud to be the primary Bike Shop Sponsor for this event. Our Milford connection, Hometown Service Manager Matt Fitzhorn, will be manning the Hometown tent and participating in the awards and announcements. Come hang out with him and the Hometown Team, while enjoying a beautiful blend of mountain biking, live music, delicious food, and beer!

REGISTER NOW FOR MILFORD BIKE FEST


RIDE FOR WISHES: JUNE 10 & JULY 15 

Make a Wish rides for Team EllieTeam Hometown’s Ric Williams alerted us to this triumvirate of beer-based fundraising rides for local Make-A-Wish Team Ellie. Ride 1 has been and gone, but rides 2 & 3 are on deck!

Riding familiar pathways and parks, these rides are open to riders of all styles, and begin and end where rehydration takes the form of amber ambrosia! (Click image at left for details.)


REGISTER FOR POSES, PEDALS & PINTS: JUNE 23

Poses, Pedals and Pints logo
We know there will be some hats tossed and cartwheels attempted over this latest piece of local news…

Poses, Pedals & Pints: Summer 2018 registration is now open! If you hearken back to last year’s P3 series, the event opens with beginner-friendly yoga, courtesy of Tocca Massage & Yoga, followed by a leisurely and scenic ride with Hometown, ending with a long, cool pull from the taps of Brewery Becker. Remember, this event sells out insanely fast!


Join our crew

WE’RE HIRING – STOP IN AND APPLY!
Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!


Hometown Bicycles Ladies Road Ride shop ride with Team Hometown Bicycles
UPCOMING SHOP RIDES
Friday Night Lights
FRIDAY, MAY 18  |  9:00PM (MEET BY 8:45PM)  |  FROM HOMETOWN
It’s a different world out there when you’re riding by bike light! We’ll ride the Island Lake trails at an INTERMEDIATE/ADVANCED pace. Make sure your lights are fully charged! Mountain and Fat Bikes are encouraged. NOT a beginner ride. Check Facebook for ride confirmation and changes!

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Sunday Hartland Gravel Grinder

SUNDAY, MAY 20  |  9:00AM (MEET BY 8:45AM)  |  FROM HARTLAND TWP HALLCome enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***

………………………………………………..

Beginner Friendly Road Ride

MONDAY, MAY 21  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!

………………………………………………..

Advanced Skills & Drills
TUESDAY, MAY 22  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Want to learn to ride with a peloton? This ADVANCED, road warrior training is led by our Team racers! You’ll learn and practice: draft lines, hill repeats and intervals. Come ready to work hard. Bring a cadence sensor, speed sensor, and heart rate monitor. Check Facebook for ride confirmation and changes!

………………………………………………..

Ladies’ Road Ride
TUESDAY, MAY 22  |  7:00PM (MEET BY 6:45PM)  |  FROM HOMETOWN
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!

………………………………………………..

Gravel Grinding 101
WEDNESDAY, MAY 23  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Ride with your Hometown bike guru, CycloDan Tribble! Front and rear light required, as we end at dusk. This ride weaves through and around Island Lake, covering 13+ miles of pavement, dirt trails and gravel roads (a few hills just for fun!) at an average 12-13 mph. Expect a “puddle” or two of sand and a few face slappers on the trails this time of year. Nothing our gravel, adventure or mountain/fat bikes can’t easily handle. Skinny tire bikes will NOT work for this ride. All levels welcome – NO DROP RIDE. Check Facebook for ride confirmation and changes!

………………………………………………..

Ladies Only Beginner Mountain Bike Ride
THURSDAY, MAY 24  |  6:30PM (MEET BY 6:15PM)  |  FROM HOMETOWN
Ladies, come learn beginning mountain bike skills! We’ll tackle the trails in manageable bites, with the empowering support of skilled and supportive Hometown women. We’ll ride together to Island Lake Recreation Area, and focus on taking the fear and uncertainty out of riding the trails! NO DROP. Check Facebook for ride confirmation and changes!


Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
FITNESS CLASSES AT HOMETOWN BICYCLES
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Hometown Bicycles shop ride at Island Lake

Bike to work. Bike to play. Bike tomorrow. Bike today!

~ Happy Bike Month, Hometownies!

Birthday Photos, Barry Results, and Earth Day Activities

Hometown Bicycles 8th Birthday singing Happy Birthday video
A VISUAL HAYRIDE THROUGH HOMETOWN’S 8TH BIRTHDAY PARTY
Last Sunday’s BIG Hometown birthday bash was a thing of beauty… full-out Spring and over 100 in attendance! It was a sight to be seen, so I’ve pulled together a few photo highlights to give you a flavor for the fun that was had! (Special thanks to Team member, Paula Zimmer, for good-naturedly stepping into the role of event photographer!)
Birthday gifts for our customers at Hometown Bicycles 8th Birthday Party
ABOVE: The day kicked off with birthday gifts, games, and prizes for all of the loyal Hometownies who came to celebrate with us!
Hometown Bicycles 8th Birthday Party birthday bike ride
ABOVE: No Hometown party would be complete without a birthday bike ride! This one was hopping with eager beavers who’d been just itching for warm weather to hit.
Hot dogs on the grill and birthday cake at Hometown Bicycles 8th Birthday Party
ABOVE: Grill Master Mike worked his behind-the-grill wizardry yet again, serving up a delicious stream of hot dog after burger after hot dog to a whole lotta hungry Hometownies. Birthday cake added a sweet finale to a perfect party picnic.
Make-A-Wish table and losing a tooth with the Andres family at Hometown Bicycles 8th Birthday Party
ABOVE: Helena was a personable and welcome addition to our family event, spreading the word and answering questions about Make-A-Wish’s famous Wish-A-Mile charitable bike tour. We also had a Hometown first, courtesy of the Andres family – first baby tooth to fall out at one of our events! (Hope the tooth fairy was generous!)
Hometownies celebrating at Hometown Bicycles 8th Birthday Party
ABOVE: The best part of any Hometown event is the friendships forged and memories shared.

Hometownies, I told you presents weren’t necessary, but you went ahead and gave us a tidal wave of loyalty, love, and other heart-warming sentiments to remind us of why we do what we’re doing and who we’re doing it for anyway. Thanks so much for coming out to celebrate with us. Happy 8th Birthday, Hometown Bicycles!


The Thinker, contemplation
(Photo credit: “The Thinker”, Copyright © Joe deSousa)

DAWN GETS TO THINKIN’…

If you’ve been a regular reader of these newsletters, you know that, every now and then, I get bit by the contemplation bug. Turns out, eight years of awesome makes your newsletter correspondent reflective…

I’ve been thinking – vanity or not, I’m button-busting proud of our shop. Intensely proud. Hometown is unmatched for loyalty. We may be “small”, but we’re resourceful. We may be young, but we’re hard-core committed. We may be boat-rockers, but we’re changing the landscape of what customers should and do expect from their bike shop. We’re fake-free, we operate with integrity, and we roll with a strong belief in karma.

I consider it a reality of Hometown that for every ounce of pride I feel, YOU should carry it in equal measure. We are, to a large degree, a reflection of you! Shaun and I and the Crew can give it all we’ve got, but Hometown doesn’t amount to diddly without you giving it wheels to roll on.

Every time you tell a friend to shop here, share our fliers, and bring someone along on a shop ride, you’re literally growing Hometown… AND your ownership in it. Every time you spend a dollar here, you’re making an investment in developing a resource – YOUR resource – for all things cycling. You’re basically telling the world what kind of shop you deserve, and building it along the way!

I really believe that’s the coolest thing about Hometown – in so many ways, its a by-the-people-for-the-people type thing. You’re “the people”. You’re HOMETOWN people. And that is definitely something you can be proud of.

Thanks again for supporting us eight year’s strong, Hometownies… here’s to the next eight!


Team Hometown Bicycles at 2018 Barry Roubaix Killer Gravel Road Race
(A few of the happy Hometownies who enjoyed the great weather at this year’s Barry Roubaix!)

TEAM NEWS: HAVING A “BARRY” GOOD TIME

An extraordinary 28 Team Hometown riders (that’s over a quarter of our Team! WOW!) raced last Saturday at the world’s largest gravel road bike race, Barry-Roubaix. They left their mark on the course, and I’m not just talking about tire tracks in the “plush”, freshly graded roadways!

Seven times, our Team took the podium. Congratulations go to Meghan Terbush and Jordan Richter, placing 2nd and 4th consecutively in their division; Roger Pelkey nabbed 5th place in his age group; Colin Chisholm owned his age group’s 3rd place position; Jack Riddle and Joe Ostervik killed it with 1st and 2nd in their division; and Jack Riddle podiumed again in 4th place OVERALL, thanks to his 5 minute lead!

We are “Barry” proud of you, Team! (Ok, ok – I’ll stop!) Be sure to check out the race photos on our Facebook page. Now, it’s on to Mud, Sweat & Beers – tally-ho!


HOMETOWN HELPS WITH MiSCA LEADERSHIP TRAINING

Team Hometown Bicycles member, Jean Steinberg, coaching MiSCA coaches in East Grand RapidsWe’d also like to give a shout out to avid Team Hometownie and cyclist, Jean Steinberg, who gave up the chance to party hearty with us last weekend, so that she could advance the future of youth cycling!

Jean worked with about 20 MiSCA coaches on Ride Leading and Teaching MTB Skills as part of the new 2018 Coach Training program, which was held in a small local park in East Grand Rapids. Way to support the future of our sport, Jean!


Hometown Bicycles at Downtown Brighton Earth Day Event 2018
HOMETOWN DOES EARTH DAY AT THE MILLPOND

With the weather creeping back towards lovable, last Saturday’s Downtown Brighton Earth Day expo found Hometown Service Tech Joe running Tire Toss in a t-shirt at this environmental awareness event. Our thanks to Dave Richardson and the Greater Brighton Area Chamber Environmental Council, for the opportunity to participate!

(Between kayaking the Millpond with Heavner Canoe & Kayak Rental, eating flowers – no joke! – with Stone Coop Farm, meeting the green folk at Whatever It Takes Sanctuary, and admiring the owl and fowl brought by Howell Nature Center, the kids and I had an absolute blast!)


Join our crew

WE’RE HIRING – STOP IN AND APPLY!
Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!


Hometown Bicycles Beginner Road Ride shop ride
THIS WEEK’S SHOP RIDES
Pop-Up Mountain Bike Ride – Intermediate/Advanced
SATURDAY, APR 28  |  10AM (MEET BY 9:45AM)  |  FROM JANOWSKI FIELD TRAILHEAD
Join us as we explore some brand new trail in Proud Lake, riding a new connector around the campground that links Proud Lake to Hickory Glen. We will also head into the hidden gem of Milford Trail. Plan for ~15-20 miles. Meet at Janowski Field Trailhead, 301 Peters Rd., Milford (between GM and Commerce Roads). Check Facebook for Ride confirmation and changes!
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Hartland Gravel Grinder – Intermediate/Advanced
SUNDAY, APR 29  |  9:00AM (MEET BY 8:45AM)  |  FROM HARTLAND TWP HALL
Come enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***

………………………………………………..

Beginner Friendly Road Ride
MONDAY, APR 30  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!

………………………………………………..

Advanced Skills & Drills
TUESDAY, MAY 1  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Want to learn to ride with a peloton? This ADVANCED, road warrior training is led by our Team racers! You’ll learn and practice: draft lines, hill repeats and intervals. Come ready to work hard. Bring a cadence sensor, speed sensor, and heart rate monitor. No Drop!  Check Facebook for ride confirmation and changes!

………………………………………………..

Ladies’ Road Ride
TUESDAY, MAY 1  |  6:30PM (MEET BY 6:15PM)  |  FROM HOMETOWN
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!

………………………………………………..

Gravel Grinding 101
WEDNESDAY, MAY 2  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Ride with your Hometown bike guru, CycloDan Tribble! Front and rear light required, as we end at dusk. This ride weaves through and around Island Lake, covering 13+ miles of pavement, dirt trails and gravel roads (a few hills just for fun!) at an average 12-13 mph. Expect a “puddle” or two of sand and a few face slappers on the trails this time of year. Nothing our gravel, adventure or mountain/fat bikes can’t easily handle. Skinny tire bikes will NOT work for this ride. All levels welcome – NO DROP RIDE. Check Facebook for ride confirmation and changes!

………………………………………………..

Ladies Only Beginner Mountain Bike Ride
THURSDAY, MAY 3  |  6:30PM (MEET BY 6:15PM)  |  FROM HOMETOWN
Ladies, come learn beginning mountain bike skills! We’ll tackle the trails in manageable bites, with the empowering support of skilled and supportive Hometown women. We’ll ride together to Island Lake Recreation Area, and focus on taking the fear and uncertainty out of riding the trails! No Drop. Check Facebook for ride confirmation and changes!

Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
FITNESS CLASSES AT HOMETOWN BICYCLES
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Tim Allen Limited Edition Home Improvement bicycle on display at Hometown Bicycles

I have a thing for tools. (So do we, Tim!)

~ Tim Allen
Be sure to check out the limited edition Home Improvement bike on loan from Bruce & Betsy of Advanced Metal Alloy when you drop your bike off for a tune-up. One of only 201 in the world!

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