Celebrate Bike Month on Hometown’s Dime!

May is Bike Month - League of Michigan Bicyclists
HIP-HIP-HOORAY! CYCLISTS LOVE MAY!  
Did you know that you are smack dab in the middle of one of the greatest months of the year? It’s true! Across the nation, cyclists are celebrating May – National Bike Month – with bike programs galore.

“Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more folks to give biking a try.” (League of American Bicyclists) We dig that, LAB, and want to further the cause…

Drop by this month and tell us why YOU ride to be entered to win a $50 Hometown Bicycles Shopping Spree! 

We’ll announce the winner May 31st. ‘Til then, keep pedaling!!

(Want to celebrate Bike Month by supporting advocates of your sport? Consider making a donation or some other contribution to the amazing organization that puts together the celebrated Michigan Ride Guide you love so much – our very own League of Michigan Bicyclists!)


Hometown Bicycles is proud to announce its new partnership with Serfas

MAKING AN EXCITING NEW CONNECTION… 

We’ve been long-time admirers of Serfas brand products. They carry an awesome range of quality bike gear – from bells to brake pads and locks to lights – that offer you great value for a great price. That’s why we’re pleased as punch to announce that we’ll be stocking Serfas products here at Hometown! Stay tuned for upcoming intel on this latest partnership!

Hometown Bicycles Tim Bart at Coast to Coast Gravel Grinder

TEAM NEWS: “CROSSING THE MIGHTY MITTEN”

This past weekend found 4 Team Hometown members, plus a familiar face, riding the not-for-the-faint-of-heart Coast to Coast Gravel Road Race across Michigan’s Lower Peninsula.

Brad Allen, Jim Cleer, Joe Van Gorden, and Hometown’s well-known former Crew member Tim Bart (pictured in the video above) tackled the 100-mile route, with Brad securing an impressive 3rd in the fat bike division. An additional shout out goes to Colin Chisholm for taking on the 210-mile challenge in 15 hours and 47 minutes. Wow, guys! Way to get your endurance on!


REGISTER FOR MILFORD BIKE FEST: JUNE 2

Milford Bike Fest and Trail Challenge poster
Here’s an event you’ll want to add to your calendar – the MCMBA’s annual Milford Bike Fest & Trail Challenge!

This year, Hometown Bicycles is proud to be the primary Bike Shop Sponsor for this event. Our Milford connection, Hometown Service Manager Matt Fitzhorn, will be manning the Hometown tent and participating in the awards and announcements. Come hang out with him and the Hometown Team, while enjoying a beautiful blend of mountain biking, live music, delicious food, and beer!

REGISTER NOW FOR MILFORD BIKE FEST


RIDE FOR WISHES: JUNE 10 & JULY 15 

Make a Wish rides for Team EllieTeam Hometown’s Ric Williams alerted us to this triumvirate of beer-based fundraising rides for local Make-A-Wish Team Ellie. Ride 1 has been and gone, but rides 2 & 3 are on deck!

Riding familiar pathways and parks, these rides are open to riders of all styles, and begin and end where rehydration takes the form of amber ambrosia! (Click image at left for details.)


REGISTER FOR POSES, PEDALS & PINTS: JUNE 23

Poses, Pedals and Pints logo
We know there will be some hats tossed and cartwheels attempted over this latest piece of local news…

Poses, Pedals & Pints: Summer 2018 registration is now open! If you hearken back to last year’s P3 series, the event opens with beginner-friendly yoga, courtesy of Tocca Massage & Yoga, followed by a leisurely and scenic ride with Hometown, ending with a long, cool pull from the taps of Brewery Becker. Remember, this event sells out insanely fast!


Join our crew

WE’RE HIRING – STOP IN AND APPLY!
Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!


Hometown Bicycles Ladies Road Ride shop ride with Team Hometown Bicycles
UPCOMING SHOP RIDES
Friday Night Lights
FRIDAY, MAY 18  |  9:00PM (MEET BY 8:45PM)  |  FROM HOMETOWN
It’s a different world out there when you’re riding by bike light! We’ll ride the Island Lake trails at an INTERMEDIATE/ADVANCED pace. Make sure your lights are fully charged! Mountain and Fat Bikes are encouraged. NOT a beginner ride. Check Facebook for ride confirmation and changes!

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Sunday Hartland Gravel Grinder

SUNDAY, MAY 20  |  9:00AM (MEET BY 8:45AM)  |  FROM HARTLAND TWP HALLCome enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***

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Beginner Friendly Road Ride

MONDAY, MAY 21  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!

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Advanced Skills & Drills
TUESDAY, MAY 22  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Want to learn to ride with a peloton? This ADVANCED, road warrior training is led by our Team racers! You’ll learn and practice: draft lines, hill repeats and intervals. Come ready to work hard. Bring a cadence sensor, speed sensor, and heart rate monitor. Check Facebook for ride confirmation and changes!

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Ladies’ Road Ride
TUESDAY, MAY 22  |  7:00PM (MEET BY 6:45PM)  |  FROM HOMETOWN
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!

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Gravel Grinding 101
WEDNESDAY, MAY 23  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
Ride with your Hometown bike guru, CycloDan Tribble! Front and rear light required, as we end at dusk. This ride weaves through and around Island Lake, covering 13+ miles of pavement, dirt trails and gravel roads (a few hills just for fun!) at an average 12-13 mph. Expect a “puddle” or two of sand and a few face slappers on the trails this time of year. Nothing our gravel, adventure or mountain/fat bikes can’t easily handle. Skinny tire bikes will NOT work for this ride. All levels welcome – NO DROP RIDE. Check Facebook for ride confirmation and changes!

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Ladies Only Beginner Mountain Bike Ride
THURSDAY, MAY 24  |  6:30PM (MEET BY 6:15PM)  |  FROM HOMETOWN
Ladies, come learn beginning mountain bike skills! We’ll tackle the trails in manageable bites, with the empowering support of skilled and supportive Hometown women. We’ll ride together to Island Lake Recreation Area, and focus on taking the fear and uncertainty out of riding the trails! NO DROP. Check Facebook for ride confirmation and changes!


Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
FITNESS CLASSES AT HOMETOWN BICYCLES
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Hometown Bicycles shop ride at Island Lake

Bike to work. Bike to play. Bike tomorrow. Bike today!

~ Happy Bike Month, Hometownies!

Your Hometown Bicycles Service Guide

Hometown Bicycles Service Manager Matt Fitzhorn
(Hometown Bicycles Service Manager, Matt Fitzhorn)

THE WHY’S AND WHEREFORE’S OF WHAT WE DO SO WELL 
I’ve been promising our new, superstar Service Manager, Matt Fitzhorn, that I would devote an email to service. And with service bikes now arriving hourly – and sometimes even minute by minute! – it seems fitting to give the department we’re most famous for a little podium time. (So, this one’s for you, Matt!)

EVERYONE knows that the Hometown Tune-Up is a thing of beauty. You know it. The community knows it. The cat down the street knows it.

But do you know WHY?

Hometown Bicycles Service Crew, Joe Shafer and Andrew Jackson
(Hometown Bicycles Service Tech, Joe Shafer, and Service Lead, Andrew Jackson)

Did you know that we founded our company on service, making service our area to excel? It’s true! Hometown 2010 began as a pint-sized service shop, well before adding all the bells and bikes. We’ve held true to that core ever since, serving an increasing number of cyclists over the years – 2,854 bikes serviced in 2017 and over 17,000 since opening! – with the mission of making each bike “Work Great, Look Great & Blow Your MIND!”

Hometown Bicycles Service Tech David Keller
(Hometown Bicycles Service Tech, David Keller)

It’s important to us that our value always exceeds our price. I’ll break this down further in “Hometown Bicycles Tune-Up: The Real McCoy” below, but suffice it to say, we respect your hard-earned dollars by working hard to make those dollars work hard for you (say THAT 10 times fast)! Plus, our turn-around time is FAST to get you back in the saddle where you belong!

Hometown Bicycles Service Tech Matt PershaBecause we don’t want to have to hide when we see you coming – we live here, too! – we get our kicks by doing right by our customers. When we say you need something, it’s because we know it will give you the longest and best cycling experience possible. And when we say you DON’T need something, it’s because we don’t want to gain a dollar at the expense of your trust. You can rest easy, knowing that we’ll tell it like it is, and always treat you fairly and squarely.

And we don’t leave you hangin’! We legitimately want to know that our service did the trick, and kept you rolling. That’s why you can always expect follow up from our Crew(At right: Hometown Bicycles Service Tech, Matt Persha)

You probably also know by now that we LIKE being a resource! Ask us your questions, build your own bike, watch our Crew in action. The way we figure it, the more passionate you are about cycling, the more you’ll advocate for the sport, and that benefits ALL of us in the long run.

Hometown Bicycles Service Crew Dan "CycloDan" Tribble and Mason Verbison
(Hometown Service Guru & lead singer Dan Tribble and “I-mean-business” Service Lead Mason Verbison)

Plus, what bike shop has a rhythm & blues rockstar for a service tech? That would be us!

We also have a unique way of motivating our staff… no, not giant mallets. It’s giving our crew the green light to do good, important, life-changing work in an environment that supports them and the sport they love. We may not always be perfect but, as a Crew, we’ve got your back.

This may be a good place to interject that *ahem* we’re hiring!

And that, my friends, is our service in a nutshell, and why you feel so darn good when you bring your bikes to Hometown Bicycles. Come on down, and try us out!


Wheel true at Hometown Bicycles Service Shop

HOMETOWN BICYCLES TUNE-UP: “THE REAL MCCOY”

If you’re not familiar with our tune-ups, here’s the run-down of what makes ours so special…

Remember how we talked about our 3 service goals – to make your bicycle “Work Great, Look Great & Blow Your MIND!”? Well, to achieve that we have a 3-step process:

  1. Evaluate your bike to see what it needs, whether that be a tune-up or repair.
  2. For a tune-up, we disassemble, clean, reassemble, run all new cables and housings, and then dial and adjust your bike. If it’s a road bike, we also include new handlebar tape… because old bar tape is disgusting. (We’re talking, Bacteria City.)
  3. Charge a fair price. For most bikes, that’s $69.99. For Road bikes, it’s $89.99. And for Tri bikes, it’s $99.99. We know we offer the best service for the best value. Don’t believe us? Check around!
Bonus Hometown Bicycles Tune-Up FAQ’s:

Q: Why do you replace cables & housing?
A: Your shifters and brake levers tell the derailleurs and brakes what to do via the cables, which act as messengers. 90% of issues stem from a faulty messenger, so we replace cables/housing to guarantee that the bike will work the way you expect it to.

Q: My bike is fairly new, so do I even need new cables/housing?
A: That’s why we always start with an initial assessment of the bike’s condition. If your bike doesn’t need new cables, then you probably don’t need a tune-up. We’ll just address your bike’s specific issues, and get you back out riding – typically the same day!

Q: How often should I bring my bike in for a check-up?
A: We recommend you bring your bike in for an assessment two times a year – once at the beginning of the season to set you up for cycling and make sure all parts are in working order, and again mid-season to check on the wear of your bike’s parts.

Q: How often should I get a tune-up?
A: Always bring your bike in when your bike begins affecting your riding experience. We’ll do an assessment to help you determine the best course of action from there.

Q: How often should I ride my bike?
A: Every day, Hometownies… every day!


Team Hometown Bicycles riding the Dawn Farm Recovery Ride - Joe Ostervik, Jacob Henriksen, Van Gorden, and Jim Cleer

TEAM NEWS: DAWN FARM, YANKEE SPRINGS TIME TRIAL

Our Team mixed it up last weekend, with a combination of need-for-speed riding and charitable cycling. Saturday morning kicked off with the trail-bound Team of Erik Frazier, Linc Wehrly, John Wyatt, Keith Cowgar and Scott Simpson at Yankee Springs Time Trial. Keith and Scott both bounded into 4th in their respective age groups.

Then Sunday dawned bright and beautiful on the farm, as Joe Ostervik, Jacob Henriksen, Joe Van Gorden, and Jim Cleer set out to support the long-term recovery of addicts and alcoholics on the Dawn Farm Recovery Ride. Nice work, Team!


ANSWERS TO THE HOMETOWN BIRTHDAY QUIZ

How Well Do You Know Your Bike Shop?: A Hometown Bicycles Birthday Quiz!A couple weekends ago, as part of Hometown Bicycle’s 8th Birthday celebration, we invited our guests to take part in a “How Well Do You Know Your Bike Shop?” birthday quiz.
Debra Verbison won the accompanying Tune-Up Gift Certificate drawing (congrats again, Debra!), but there’s been so many post-event requests for the answers that I’m including them here today!

(Also, congrats went to John Kline for winning the “Guess How Many Ferrules” game with his guess of 2,650. The actual number was 2,700!) 

1)  Answer (d) – Over 17,000
2)  Answer (b) – Shaun & Dawn got married
3)  Answer (d) – All of the above
4)  Answer (c) – Trinidad & Tobago
5)  Answer (f) – All of these
6)  Answer (d) – All of these
7)  Answer (a) – Jamis
8)  Answer (c) – Roller rink

Join our crew

WE’RE HIRING – STOP IN AND APPLY!
Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!


Hometown Bicycles Women Only Tuesday Night Road Ride
THIS WEEK’S SHOP RIDES
Hartland Gravel Grinder – Intermediate/Advanced
SUNDAY, MAY 6  |  9:00AM (MEET BY 8:45AM)  |  FROM HARTLAND TWP HALL
Come enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***

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Beginner Friendly Road Ride
MONDAY, MAY 7  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!

………………………………………………..

Ladies’ Road Ride
TUESDAY, MAY 8  |  7:00PM (MEET BY 6:45PM)  |  FROM HOMETOWN
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!


Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
FITNESS CLASSES AT HOMETOWN BICYCLES
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Donuts

Reasons number 12, 13, 14, and – oh, why not! – 15 to ride your bike.

~ Every cyclist who’s ever caved in (thanks for the mm-mm-motivation, Livingston County United Way!)

Ladies Night Out and Other Hometown Adventures

Ladies Night Out at Hometown BicyclesCALLING ALL WOMEN!!  
Welcome to our first ever Ladies Night Out at Hometown Bicycles, coming September 19th!!It’s a combination of yoga, wine, hors d’oeuvres, trunk show fashions, new product lines, amazing deals, and absolutely ALL of it tailored specifically for women!

This exciting segue between the ending of our weekly Women’s Road Ride, and the beginning of our weekly Women’s Fitness (details coming soon!) is open to ALL WOMEN ages 21 and older. Here’s the scoop:

Ladies Night Out at Hometown  |  TUES., SEPTEMBER 19, 6-9PM

Your evening will start by easing away the stresses of your day with a 30-minute, beginner yoga session, courtesy of Jenny of Body Within Personal Training. Stretched and centered, you’ll move on to wine and hors d’oeuvre tasting, with gal-centric beverages and delicious treats. Next, you’ll enjoy the incredibly unique opportunity to preview and order – with phenomenal discounts, of course! – from the 2018 Spring product trunk show of Shebeest, a fashion-forward cycling wear brand, developed by and for women, that we are CRAZY-EXCITED to introduce to our shop! You’ll wrap up the evening with ladies-night-only dealson women-specific cycling shoes, helmets, gear, and bikes.

A $40 pre-registration is required and, for that, you receive:

   30-minute, beginner Yoga Class with Body Within
   Wine and hors d’oeuvres tasting with a certified professional ($20 value)
   $20 Hometown Bicycles Gift Certificate
   Goodie Bag (valued at $35)
   Ladies-Night-Out discounts on women-specific bike, apparel, and accessories
   Unique Trunk Show + discounted pre-ordering of Shebeest’s 2018 Spring cycling wear line!

Ladies, know that this Night Out was designed by your Hometown gals specifically for YOU. (Fellas, don’t be jealous – there’s a “Guys’ Night Out at Hometown” a-brewin’!) Are you as geeked about this as we are?? Call for details (810-225-2441) or come join us!


NOTE:

  HOMETOWN HOURS SHIFT-BACK 

With many of our crew headed back to their collegiate and pre-collegiate studies, it’s time to make our annual weekday hours shift-back. Nothing dramatic, but beginning Monday, August 28th, our Spring/Summer 7am-9pm weekDAY hours will change to:

MONDAY – FRIDAY  9AM-9PM

SATURDAY & SUNDAY  9AM-5PM


Hometown Bicycles heading up the Doc May Memorial Melon Fest Ride in Howell, MI

MAKING MEMORIES AT THE MELON FESTIVAL 

This past Saturday brought cyclists’ DREAM weather for the annual Doc May Memorial Melon Ride, and the riders loved every minute of it! From the route (which Hometown created and marked), to the ride (which Team Hometown led), to the bike support and valet (which Hometown manned), to the melons and melon ice cream (which Hometown… um… ate in copious quantities), we had an absolute ball giving the wonderful folks of Livingston County a morning to remember!

THANK YOU to Howell Area Parks & Recreation for the continuing opportunity to run this true gem of a ride. THANK YOU to the Team volunteers and staff for your stellar and sunshine-y assistance. And THANK YOU to all of you wonderful Hometownies who joined us for THE BEST Melon Ride to date!


Hometown Bicycles Saturday Singles Road Ride

SINGLES RIDE: OH MY GOSH!! THEY PROPOSED… !!! 

… that we should definitely do our Hometown Bicycles singles group ride again! (Couldn’t help myself!) But, even without a love-at-first-sight story, our inaugural Singles Ride was a smashing success, with riders of all ages ♥ing the camaraderie, casual conversation, and bicycle-based connection time. The after-ride mingle went late into the evening – we’d say reluctance to leave equates to a good time! Stay tuned for more singles opportunities…


38th Annual Assenmacher 100
(Photo courtesy Team Hometownie, DJ Joe Ostervik)

TEAM NEWS: THE ASSENMACHER 100 

One of the most popular century rides in Michigan, the Assenmacher 100 is a social fun ride through the rolling hills and farmland of Swartz Creek, MI. But when you pair speedster Team riders Jim Cleer, Joe Ostervik, and Joe Van Gordon, “social” tends to translate to peloton pacing. They powered up a swift 20+ mph pace with a group of 15 riders, but our warmest wishes for a speedy recovery to Jim, who took a sharp spill. Hope your recovery is as swift as your pacing, Jim!


AMY’S BLOG: Take 2 (it’s there, I promise…)

Hometown Bicycles' Amy GluckAfter revving up your interest last week for another intriguing Amy’s Blog, I biffed it with a memory fail. Sorry folks! But it’s posted on her blog page now, so you can finally appease your curiosity… I promise!

Every week, Hometown’s Amy Gluck – former All-American IRONMAN triathlete, survivor of a horrific accident, and now ferociously determined to return to IRONMAN – shares a piece of her ongoing story. In the latter half of this week’s blog, Amy gets real with an inside look into the mind of a top-tier, to-the-core athlete… and it’s not what you’d expect!:

… people ask me “what do you think about while you’re doing your long, solo runs and rides?” That’s a tough question to answer.  I’ve honestly had so much trouble concentrating on the bike in an Ironman, I’ve actually started singing the alphabet to distract my mind! Usually, the best thing to do is… READ ON 

Amy’s full blogs are posted HERE on our website.


Purpose bracelets at Hometown Bicycles by Cool Hedge Creations

STAINLESS STEEL SASS: MEET COOL HEDGE CREATIONS 

Cool Hedge Creations logoMelissa Fournier-Rudberg is a feisty-spirited, creative type with talent in spades! She’s enlivened our shop with a playful collection of bicycle-themed Purpose Bracelets, that are cheeky and fun. Come check them out in our gift department! Her Facebook page is also a treasure trove of clever, customized pieces crafted by this lively lady. According to the artist:

Cool Hedge Creations is a love project from local artisan, Melissa Rudberg. What started out as a project to help out a friend, has quickly turned into a growing business. Specializing in “Purpose” bracelets created by hand stamping stainless steel washers with purpose words to remind the wearer that we all have a purpose in our lives, she has expanded into other stamped jewelry and accessories. Melissa lives in Howell with her husband, 2 dogs, and 4 hedgehogs, which were the inspiration for the business name.


Cool Hedge Creations Sign Painting Party options
(Images courtesy Cool Hedge Creations)

BICYCLE-THEMED SIGN PAINTING PARTY

Melissa of Cool Hedge Creations (the one you just met above!) is offering a class in our Community Room on Tuesday, September 12th from 6-9pm. She says:

Join me for a night of painting! You will create your very own personalized wooden sign.  Your creation can be a selection of one of 4 and will take 2-3 hours to create. You choose your image and the color of stain for your 20″ x 24″ sign, and I will prepare it for you to transfer your image. Then, complete it by painting the image the colors of your choice.  No creative skill necessary to create your masterpiece! (Registration and $50 prepayment required, please – see link below.) 
CLICK HERE TO REGISTER FOR THIS SIGN PAINTING PARTY NOW


Hometown Bicycles Service Tech, Mason Verbison
(Images courtesy Mason Verbison)

MEET YOUR CREW: MASON VERBISON 

Mason is one of those crew members who just “got it” from the get-go. His work ethic as a Service Tech is outstanding, and he’s as friendly as can be – true Hometown material, this one. Mason says:

In June of 2016, I went to buy a mountain bike, thinking it would only be for riding pavement, but after I bought it, i heard about the Brighton Cycling Club and of course I had to try it. I joined the cycling club and was hooked from there on out. I have competed in 5 races and done very well. I went to Hometown to look at a new bike, and Shaun was there to happily help me find a bike that would fit me perfectly. I ended up buying a beautiful Jamis bike, and have had many great adventures, and hopefully many more to come.


Pennylane Resale Facebook page

THE-LOCATION-FORMERLY-KNOWN-AS-HOMETOWN 

Does this place look familiar? The colors maybe ring a bell. Possibly the painted floor. Something about it just seems a little… déjà vu.

Oh, wow!! That’s where the former Hometown Bicycles’ service shop was located, next door to where we are today!

I’m personally elated to welcome Pennylane to the neighborhood – owner, Duwayne Jessop, was the founder of one of my favorite salt-and-pepper shaker hunting grounds of all times – Paddywacks of South Lyon. After selling his business, he couldn’t shake the knick-knack bug, and has started up this cozily cluttered store, filled with video games, music, movies, home decor, art, toys, jewelry, tools, collectibles, and the list goes on, and on, and on… Duwayne affectionately refers to them as his chachkies, thingamajigs, whatchamacallits, and doodads.
Pennylane Resale in Brighton, Michigan
All I have to say is that you’ll have to arm wrestle me for the salt-and-pepper shakers! (You think I’m joking.)

Pennylane Resale is open Monday-Saturday 11-7, and Sundays “optional”, at 10603 E. Grand River in Brighton. Call them at (810) 522-5254 or visit their Facebook page.

Please help us welcome our new neighbor by stopping in and saying “hello!” The transformation from bearing grease and chain lube to fun and eclectic treasures is AWESOME to experience first hand!


POSES, PEDALS & PINTS: NOW LOOKING FOR SPONSORS!

Poses, Pedals and Pints logoAshley notified us that a few Sponsorship opportunities are still available for this Saturday, September 30thyoga-bike-beer event. If your company is interested, please contact her for details: ashley@toccamassage.com.

Based out of Downtown Brighton’s beautiful Brewery Becker, this event opens with beginner-friendly yoga, courtesy of event coordinator Tocca Massage & Yoga, follows up with a scenic and recreational bike ride with Hometown Bicycles (new route!), and ends with a long, cool pull from the taps of Brewery Becker.

Registration is limited to 50, so sign up NOW!

REGISTER NOW FOR POSES, PEDALS & PINTS – FALL EDITION


Hometown Bicycles Beginner Road Ride group ride

HOMETOWN BICYCLES UPCOMING SHOP RIDES

SATURDAY TOUR DE LIVINGSTON PREP RIDE (8/26)
*** ONLY 3 LEFT! ***
9:00AM (meet at 8:45) from Hometown Bicycles
Come grow with this weekly ride as we start with 10 – 15 miles and stretch the distance week by week. Route will be on the park roads. Road bikes are preferred for this ride. All level riders are welcome. 12 – 15 mph pace, 1.5 hours. Follow this Facebook event for updates.

SUNDAY HARTLAND GRAVEL GRINDER (8/27)
9:00AM (meet at 8:45) from Hartland Township Hall
We’re up to nearly 36 miles with approx. 2,000′ of climb (which, for MI, is a TON of climb!) on beautiful and EXTREMELY hilly country roads (and limited pavement) – all with wonderful ride companions! This is an intermediate/advanced ride (check out Tuesday’s Gravel Grinding 101 for a less grueling option.) Expect several long, tough climbs at a MINIMUM 14-15 MPH pace. Cross/Gravel, Mountain, and Fat bikes are welcome. Meet in the lower parking lot (turn right once in the drive) 2655 Clark Rd, Hartland, MI 48353.Click here for this Facebook event.

SUNDAY EXPLORING TRAILS MOUNTAIN BIKE RIDE (8/27)
4:30PM (meet at 4:15) from Hometown Bicycles
This is a Beginner Friendly mountain bike trail ride which will encourage riders to visit new trails as their skill level increases. This week, we’ll be exploring 9 – 15 miles of the Island Lake Mountain Bike trails. Save 1.5 hours of your day to ride with the Hometown crew. All levels of riders are welcome – NO DROP RIDE. Mountain and Fat Bikes are encouraged to join this ride. You can find this Facebook event here.

MONDAY BEGINNER FRIENDLY ROAD RIDE  (8/28)
Sponsored by Pro-Motion Physical Therapy
6:30PM (meet at 6:15) from Hometown Bicycles
Come join the Hometown Bicycles crew for this NO DROP ride. Road bikes only please. We’ll ride Island Lake roads to the well-known “Green Dumpster” and back – approx 12 – 15 miles. Those ready for more will group up to take on more mileage!  Expect a 12 – 17+ mph pace to accommodate riders’ skill levels.  All levels are welcome – we’ll split into groups according to experience and speed, with a sweep to bring up the rear. Stay tuned to Facebook for ride updates!

Please make sure you have some experience riding the bike you bring to this ride and are comfortable with the way it handles, including basic shifting and braking, for the safety of all. Beyond that, our friendly ride support are delighted to share tips on how to make the hills easier and the flats faster – just ask!

TUESDAY WOMEN’S ROAD RIDE  (8/29)
6:30PM (meet at 6:15) from Hometown Bicycles
Ladies, this one’s just for you! This weekly, women-only road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake – about 14 miles of road – at a conversational, 11+mph pace. Road bikes recommended, NO DROP RIDE. Afterward, relax, connect, and rehydrate at a behind-the-shop, BYOB bonfire with your new cycling buddies! Stay tuned to our Facebook events page for ride/weather updates.

TUESDAY GRAVEL GRINDING 101 WITH ‘CYCLODAN’ TRIBBLE  (8/29)
6:30PM (meet at 6:15) from Hometown Bicycles
Join Hometown service guru, Dan ‘CycloDan’ Tribble, for this unique, gravel grinding adventure ride.  **It’s time to start bringing lights!!**  We’ll tackle road, singletrack, and gravel, including portions of Island Lake, hopping a guardrail, sand “puddles”, and a few hills just for fun! Plan for just over an hour, covering 13+ miles at a 12 – 13 mph average pace. Gravel, adventure, or mountain/fat bikes required (not appropriate for skinny tires). All levels of riders are welcome – NO DROP RIDE. Check here for ride updates.

WEDNESDAY HAMMERFEST (8/30)
This is a DROP RIDE! 
6:30PM (meet at 6:15) from Hometown Bicycles

HAMMERFEST:
Bring your “A” game, and see if you can stay on this crazy train of talented individuals as they push each other to find new limits. You’ll want the fastest road bike you own, as the pace averages 20 mph through 2 laps (40 miles) of Island Lake roads. Expect the flats pace to range 24 – 28 mph! Check Facebook for ride updates.

SON OF HAMMERFEST – ** NOW WEEKLY **:
**For those that would like to build up to the original Hammerfest** Also rolling at 6:30 from Hometown Bicycles, this ride includes 25 miles (1 lap of ILRA & the Kensington Loop). Average pace targeted at 17 – 18 mph, with flats of 20+ mph.

THURSDAY SOCIAL MORNING ROAD RIDE  (8/31)
9:00AM (meet at 8:45) from Hometown Bicycles
This conversational morning ride will find us exploring Island Lake’s beautiful park roads. The plan this week is to ride 1-1.5 hours at a 10 mph average pace. Ride whatever bike will work for the pace and your desired exercise level. This is a NO DROP ride. Check Facebook for ride confirmation/changes due to weather.

For ALL SHOP RIDES, be sure to FOLLOW US ON FACEBOOK for ride confirmations and updates!


Fitness classes at Hometown Bicycles - Yoga with Tocca Massage, Zumba with Leslie Barrett, and Cardio Drumming with Martha Soraruf(Photo cred: Yoga pic at left courtesy Ashley Knuth of Tocca Massage & Yoga)

FITNESS CLASSES AT HOMETOWN

Hey, Hometownies! Mark your calendars for these fantastic fitness programs running right here at your favorite bike shop:

Cardio Drumming with Martha Soraruf at Hometown BicyclesCARDIO DRUMMING | Tuesdays & Wednesdays at 6:45PM
$5 class fee / $5 equipment rental – With Martha Soraruf
Click to learn more

Vinyasa Yoga class at Hometown Bicycles in Brighton with Ashley Knuth of Tocca Massage and YogaDYNAMIC YOGA | Coming Soon!
$10 drop in – With Ashley Knuth of Tocca Massage & Yoga
Click to learn more

Zumba with Leslie Barrett at Hometown BicyclesZUMBA | Mondays at 6PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


We offer financing at Hometown Bicycles through Synchrony Financial


Hometown Bicycles cyclist wearing helmet in the sunshine

I opened two gifts this morning. They were my eyes.

– Anonymous

THIS SATURDAY: You’re Invited to Hometown’s 7th Birthday Bash

Party balloons

Hometown Bicycles then and now... Happy 7th Birthday!

IT’S OUR BIGGEST, FAMILY-FRIENDLIEST, HOMETOWNIEST EVENT TO DATE
This Saturday, April 15th marks 7 incredible years of Hometown adventures and growth, from propping a sandwich board with a crudely painted “Shaun’s Bike Shop” in front of our original, tiny service shop, to throwing a community-sized 7th birthday bash at our roller-rink-sized bicycle adventure center. Through it all, you’ve been right along with us for the ride, and this weekend’s celebration is in honor of what your loyalty has created!

Here’s what’s on the party roster…

MarkerALL DAY – A chance to make your mark on Hometown Bicycles! All customers who make a purchase the day of the event – and going forward – will be immortalized by signing their name on our “I Support Hometown Bicycles!” support pillars!

ALL DAY – Fantastic deals!

Jamis Earth CruiserALL DAY – Unveiling the 10 bicycles that Hometown Bicycles is donating to this year’s 10th Anniversary Tour de Livingston to raise money and awareness for Livingston County United Way.

9:00 AM – Doors open. Early bird door prizes, including some especially cool swag from Team Sponsor, Pro-Motion Physical Therapy!

Easter egg11:00 AMEaster Egg Hunt on the front lawn for kids up through 5th grade – with candy, stickers, and toy surprises in abundance! (No cost to participate!)

11:30 AMEaster Egg Hunt in the shop for adults of all ages – with candy, stickers, and some awesome surprise deals for diligent hunters! (No cost to participate!)

Grill foodNOONLunch on the grill (it’s free!) and lawn games, courtesy of Team Sponsor Hamburg Fitness Center & Camp.

2:00 PMFamily-friendly, casual road ride from the shop. This is a relaxed, ride-your-own-pace sort of slow roll with good friends and great conversation!

Kids t-shirt4:00 PM – Announcing the winner of our Jr. Hometownie T-Shirt Design Contest. Be sure to check out all the amazing entries that will be hanging in our Community Room!

5:00 PM – All good things must come to an end, but we’ll be here bright and early on Monday morning to help you get to your Happy Place! Happy Easter, Hometownies!!

Bring everyone you know, bring your bike, and definitely bring your sense of fun! This is going to be one for the record books!!

Party balloons


BONUS BIRTHDAY BASH NOTES:

Hometown Bicycles in the Livingston County Daily Press & ArgusWE’LL BE IN THE NEWS!  We’re honored to have Livingston Daily Press & Argus running a story on Hometown Bicycles and our family-friendly birthday event in this week’s paper. Thanks, Livingston Daily! Hometownies, stay on the lookout for our story!

Parking signADDITIONAL EVENT PARKING:  Our friends across the road at American Spirit Centre have generously offered us the use of their parking lot this Saturday for overflow event parking. If you do use their lot, please respect our veterans, and leave the front parking spaces for those who served our Country. Thank you!


JR. HOMETOWNIE T-SHIRT CONTEST DEADLINE EXTENDED

Junior Hometownie artist Abby Wheeler and her family came by to drop off her entry into the Jr. Hometownie T-Shirt ContestCreativity takes time – we get that! Upon popular request, we’re extending our deadline for the Jr. Hometownie T-Shirt Design Contest to April 14.

CHECK OUT THE CONTEST DETAILS HERE!

The winner will be announced at Hometown’s April 15th Birthday Bash, and their winning design will grace a limited edition run of Jr. Hometownie t-shirts! They’ll receive a complimentary Jr. Hometownie t-shirt, and will be featured in our weekly newsletter and website. ALL participants get an official Hometown sticker, and will be mentioned on our website.

(Photo at left: Jr. Hometownie artist, Abby, brought her family along to drop off her colorful Contest entry!)


Team Hometown Bicycles at The Lowell 50 Classic Gravel Road Race
(From left: Rex Blair, Brian Forhan, Joe VanGordon, Deb Godmer, Jim Cleer, Mark Lang, & Linc Werhly)

TEAM HOMETOWN GIVES LOVE TO THE LOWELL 50

Seven of our intrepid Team members biked the challenging, but scenic dirt roads of The Lowell 50 Classic Gravel Road Race (see above photo). It was a challenging field, but the Team dubbed it a fantastic race – definitely one to do again.

A “whoop-whoop!” goes out to Team member, Joe Ostervik, who took the jersey on the road at the first race in the Waterford Hills Road Racing Spring Training Series.


Cub Scout Pack 365 earns their Bicycle Safety Merit Badge at Hometown Bicycles with Shaun Bhajan
(Photos courtesy and used with the permission of Tiger Cub Scout Pack 365)

CUB SCOUT BIKE SAFETY MERIT BADGE – COMPLETED!

Tiger Cub Scout Pack 365 contacted us with a mission – to earn their Rolling Tigers Bicycle Safety Merit Badge with the help of Hometown. We LOVE investing in the future of cycling, and these kids are exactly that… cycling’s energetic future!

Congrats on earning your Badge, Pack 365. You made this experience FUN!


IMBA's National Mountain Bike Patrol training took place right here at Hometown Bicycles

FEELING SAFER BY THE MINUTE – MCMBA BIKE PATROL

National Mountain Bike Patrol Training is no cakewalk – nor should it be… it’s about saving lives, preserving trails, and promoting the sport – and we saw a group of volunteer heroes put through their paces at last weekend’s intensive class here at Hometown. Happily, we had both the classroom and the on-site trails to accommodate!

Our congratulations and thanks to the men and women who have stepped up to keep us and our trails safe! If you’re interested in learning more about Bike Patrol, CLICK HERE.


Hometown Bicycles shop ride

Family Friendly Road Ride – THIS SATURDAY

SATURDAY, APRIL 15TH – 2:00 P.M. – MEET UP AT HOMETOWN BICYCLES
This is the ride that’s a part of our big Hometown Bicycles Birthday Bash! Easy pace and limited miles, this ride is about socializing and enjoying the Spring weather. A great ride for the whole family!

Our regular group rides will start up again after Easter. Stay tuned! Be sure to FOLLOW US ON FACEBOOK for ride confirmation and details.


Team Hometown Bicycles at The Lowell 50 Gravel Road Race

When in doubt,
pedal it out.

– Anonymous

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