Hometown Bicycles Company Update

Hometown Bicycles GoFundMe button - Customer, Company, Community, Industry

Dear Hometown Family,

We are overwhelmed. Humbled.

Your response to our recent shutdown, and subsequent GoFundMe campaign launch, is completely blowing us away.

We’ve also been awash in calls, texts, emails, and Facebook messages – customers offering love, wisdom, resources, and manpower to see that we get through this together. We can’t thank you enough for your help in ensuring Hometown’s survival.

Among the communications have been some great questions that we would love to answer for all of our amazing supporters:


Q: Are you aware of the small business grant and loan programs being offered?

A: We are, and are already applying!

But, understand that there is a virtual flood of businesses doing the same, and many require far more capital than ourselves. And when it comes to economic value to our State and Country, we understand that our bicycle shop can’t hold a candle to a critical parts manufacturer for the auto industry.

We can’t afford the risk of putting all our eggs in one basket… especially when every impacted business owner in America is using the very same basket.

Hometown has always been about community, people, relationships. It isn’t business lenders and government entities that adorn our VIP wall. YOU are the ones who helped us grow into the shop we are today. This business model has carried us successfully through the good AND the bad. It’s more important now than ever that we stay true to who we are.

At the end of the day, we have far greater faith in our customers. The government sees us as an EIN and a tax payment, but Hometownies see the value that we add to their life and our community.


Q: Why did you reduce your goal amount from $350,000 to $228,000?

A: These last few days have been an absolute whirlwind – planning, researching, analyzing, making the necessary arrangements to shut down our company until an end date that’s a moving target. It’s been stressful, and decisions had to be made quickly.

But things are looking up! Now that we’ve had those extra few days to dive further into necessary next steps, legislation changes are opening up more grant and loan options for micro businesses like ours. We’ve communicated with vendors, and arranged extended terms to buy ourselves critical time. And we’ve microscopically analyzed our business to see how we can operate on a much leaner level – to really stretch every penny.

With all of these new considerations, we feel confident in reducing our ask. For those of you who have already contributed, know that your dollars are now making that much more of an impact toward Hometown’s chance for success – thank you!


Q: Can I support you through purchasing Gift Certificates or pre-purchasing products?

A: We did consider this option. However, we came to the realization that, because the funds we are seeking are going toward operating expenses, not inventory, thousands of dollars in Gift Certificates and pre-purchased product could actually put our business in danger upon reopening. After the dust settles, there may not be enough surplus left to fulfill the obligation of these certificates and pre-purchases. This would be a true disservice to our customers.

So, while we love your generosity and ingenuity, might we instead suggest the option below…?  


Q: Can I still purchase bicycle product from you during this shutdown?

A: You bet! We’ve connected with our primary parts and accessories supplier, and are currently working on a retail-to-home option. Please stay tuned for the details! 


Q: So, what do I do if I need an emergency repair during this shutdown?

A: Reach out to us on Facebook. We might have the resources you need, or be able to make recommendations that can keep you safe, and keep you riding. 

Also, we’ve created a Tube Table outside our shop’s front door – free inner tubes and a bike pump for emergency use. Share the love!


Q:  How can I help??

A:  If you believe in Hometown, what we do, and why we do it… go ride your bike, stay safe, stay healthy, stay connected, and… 

Please give what you can and share our GoFundMe with your family, friends, neighbors, and community!

Team Hometown Bicycles shop ride

Stay active. Stay strong. Stay pedaling, Hometownies.

With continuing love and gratitude,

Shaun, Dawn & Your Hometown Crew

Hometown Bicycles WILL STAY OPEN for SERVICE needs!

COVID-19 Update

WE ARE OPEN FOR BIKE SERVICE 10AM – 3PM EVERY DAY

Dear Hometown Family,

There is no doubt that this unprecedented time is causing endless uncertainty and anxiety for everyone. We at Hometown Bicycles put your health and well being, and that of our crew’s, at the top of our priority list.

Following the Executive Order 2020-21 (COVID-19) issued TODAY at 11:00 a.m. by Michigan’s Governor Gretchen Whitmer, we wanted to assure you that, pending any Executive Order updates, Hometown Bicycles WILL REMAIN OPEN for SERVICE NEEDS throughout this period of sheltering in place.

In section 7a(1), the Governor discusses the “critical importance of engaging in outdoor activity, including walking, hiking, running, cycling, or any other recreation consistent with remaining at least six feet from people from outside the individual’s household.” We are here to support your physical and emotional need for exercise during this time.

Here are some important updates and changes for you to be aware of beginning March 24, 2020:

  • Our Service Department’s hours of operation will be 10am-3pm, 7 days/week, until the stay-at-home order is lifted.
  • Our Retail Store will be closed.
  • Emergency parts and accessories are available through our Service Department; pull into our lot during our hours of operation and call the shop from your vehicle to tell us what your needs are.
  • Product orders can be placed by calling the shop.
  • Please utilize our parking lot drop off and pick-up for all service bikes; we can handle payments at your vehicle.
  • For specific requests and concerns, give us a call at 810-225-2441.

From all of us to all of you, get out there and ride. Enjoy the emergence of spring — the fresh air, budding leaves and flowers, sunshine, and everything wonderful nature has to offer. We love you and our cycling community, and hope you and your family are staying healthy and positive. Stay strong. Stay sound. Stay active.

Shaun, Dawn & Your Hometown Bicycles Crew

A Heartfelt Goodbye + Team Night Memories

A Heartfelt Note from Your Hometown CEO:

Dear Hometownies,

Dawn Bhajan, CEO of Hometown Bicycles, LLC

Ten incredible years of sharing memories and adventures with you makes my personal message to you today bittersweet…

As of January 1st, I will be moving on from my CEO position here at Hometown.

Many of you already know Shaun’s and my history. When Shaun first asked for my help with Hometown over 10 years ago, it was at the level of brainstorming, building, and marketing our new venture. As the shop grew and expanded, so did my role. Our kids were born, and became part of the evolution and revolution that was and is our shop. And then, two years ago, I accepted my most challenging company position to date – as Hometown’s CEO. 

Dawn Bhajan, CEO of Hometown Bicycles, LLC with daughter Aria

With your help, we’ve earned Livingston Daily’s 2019 People’s Choice for Best Bike Shop, Vote 4 the Best’s 2019 Best Bike Shop, and League of Michigan Bicyclists 2019 Bike Shop of the Year. All of this tells me that we are on the right track, and we are going places. 

Am I proud? YES!!!

I never anticipated being here this long, or in this capacity, but WOW, what a ride. Best 10 years of my life, bar none. 

Through my experiences here, I’ve developed opportunities for myself; it’s time for me to take advantage of those opportunities. I’m ready and eager for the next adventure…

Dawn Bhajan of Hometown Bicycles with fellow local women business owners for a Roundtable Event at the shop

In the meantime, I leave Hometown in the very best of hands – Shaun’s, our Crew’s, and yours. The foundation is laid. You all know what Hometown IS; I’d like to ask for your help now in making it what it can BECOME. Limitless potential, my friends… limitless.

I am still Hometown through-and-through, so you’ll still see me here often. Hometown will always be my second home, and I adore my fellow Hometownies. Plus, I happen to love the owner 🙂

Dawn Bhajan of Hometown Bicycles with Shaun Bhajan and their kids

Thanks so much for being a part of my story, for being integral to my family’s life, and for the privilege of being your Hometown CEO.

With love and gratitude,

Dawn Bhajan


Hometown Bicycles

Merry Christmas, Hometownies!

Your Hometown family wishes you and yours a truly magical Christmas and a New Year filled with hope, joy, laughter… and lots of cycling. Thank you for the most fantastic 2019. Cheers to another year of adventure ahead!   

We close at 3 PM on Christmas Eve and reopen at 10 AM on Friday, January 3, 2020. We hope you enjoy this time with the people who mean the most to you.

With love and warmest wishes… Your Hometown Crew


Team Night 2019… and what a night it was!

Team Hometown Bicycles

On Sunday, December 15th, current and prospective Team Hometown Bicycles members gathered at the shop for a fun, informative evening celebrating all things cycling.

Team Hometown Bicycles

Shaun and Dawn shared this year’s success stories and thanked our Team Sponsors — we are so appreciative of their support! Team Awards were shared with our cycling ambassadors who went above and beyond to give to the cycling community. And we are geeked to announce that all of our Team Sponsors and our Team Captains, Joe Ostervikand Mike Dyer, will be continuing into 2020. YAY!

Team Night was a great display of community and camaraderie, support and gratitude, and love for the incredible sport of cycling. Over 30 riders signed on to be part of 2020 Team Hometown Bicycles at the event alone!! What about you? Will you join our friendly group of non-competitive and competitive riders?

Stop by the shop to learn more about our mission, team expectations, and team benefits… and to pick up a membership application. You may also download an application HERE.

For information on online ordering of the Team Kit, click HERE.

Team Hometown Bicycles

Coming Soon: Winter Clinic Series

Hometown Bicycles

Beginning January 11, 2020, we will kick off our highly informative and, many times, hands-on Winter Clinic Series!

All clinics will be held on Saturdays at 11:30 AM at Hometown Bicycles. Stay tuned for more details and sign-up information.

Here are the topics for 2020:

  • Fat Tire Fix
  • Emergency Repair
  • Bike Maintenance – Before the Ride
  • Bike Maintenance – After the Ride
  • Bike Fitting Basics with Vinnie Baylerian, PT, DPT, Certified Level 2 Clinical BikeFit Pro
  • Nutrition: Get Healthy, Get Fit
  • Where to Ride in Michigan

To our fearless leader, Dawn,

There are no words to describe how much you will be missed in your role as CEO of Hometown. We are all beyond grateful to have had the opportunity to work alongside you, and under your guidance, to make Hometown truly THE BEST BIKE SHOP. We know you will do amazing things, whatever you set your mind to, and we will always be your biggest cheerleaders. 
 
Big hugs,
Your Hometown Crew

Team Night THIS Sunday 12/15 at 5:30pm!

Want to join Team Hometown Bicycles? Join us at Team Night!
THIS SUNDAY, December 15 from 5:30-7:30 PM

Team Hometown Bicycles

What happens at Team Night?

  • We honor our 2019 Team Sponsors
  • We congratulate and celebrate our 2019 Team and Team Captains
  • We announce 2020 Team Sponsors and Team Captains
  • We talk about the roles and responsibilities of joining our Team
  • We distribute awards to very cool people
  • We EAT, laugh, socialize and share the cycling love

Sign up HERE!


Toys for Tots at Hometown!

Hometown is an official drop-off site for the Toys for Tots drive. Between the Marines and Salvation Army, 800 families in Livingston County have a Christmas they wouldn’t have otherwise, thanks to programs like this and the generosity of supporters like the Hometown community.

Toys are for kids up to age 14, and must be new and unwrapped. No stuffed toys, please.


We’re having a Roadies vs. Mountain Bikers competition — fill the boxes! 
(Currently, the MTB-ers are beating the Roadies 39-22. Step it up, Roadies!)


A room full of Entrepreneurs is a beautiful sight!

Over 25 entrepreneurs and small business owners joined us on Tuesday 12/10 for our Marketing Yourself & Your Business forum. Our Community Room was filled with creative-minded go-getters, a combination of Livingston County business owners and newbies ready to bring their dreams to fruition!

Hometown Bicycles

A huge thank you to our wonderful panel of speakers:


Susan Pominville, Abovo Visual Communications
Mike Langford, Turtlehut Internet Marketing
Blair Bradford, Sky Zone
Nicole Dietrich, 
Lake Trust Credit Union


 This engaging group shared information on building your brand, internet marketing, putting together a cohesive marketing strategy, the importance of networking & more!


Your Hometown ladies, Dawn and Leslie, are big supporters of entrepreneurship so you better believe our next forum will be coming up in early 2020. Keep your eyes peeled!


Hey, Fatties! Thanks for your support of Global Fat Bike Day!

Team Hometown had a fantastic day riding on Saturday 12/7 — it was the 2019 Global Fat Bike Day. Our shop ride headed to Island Lake Recreation Area, with Team members Gary Kulhanek and Gary Weak serving as ride lead and sweep. They were joined by Team members Jeff Wirth and Dennis Doherty and five newbies who were geeked to head out on their first fat bike ride with Hometown.

Global Fat Bike Day Hometown Bicycles

Other Team Hometown members headed to Sleepy Hollow State Park: Co-Captain Mike Dyer, Tom HermannErik Frazier, and Andy Showerman with his two sons. 

Global Fat Bike Day Hometown Bicycles

Coming Soon: Winter Clinic Series

Hometown Bicycles

Beginning January 11, 2020, we will kick off our highly informative and, many times, hands-on Winter Clinic Series!

All clinics will be held on Saturdays at 11 AM at Hometown Bicycles. Stay tuned for more details and sign-up information.

Here are the topics for 2020:

  • Fat Tire Fix
  • Emergency Repair
  • Bike Maintenance – Before the Ride
  • Bike Maintenance – After the Ride
  • Bike Fitting Basics with Vinnie Baylerian, PT, DPT, Certified Level 2 Clinical BikeFit Pro
  • Nutrition: Get Healthy, Get Fit
  • Where to Ride in Michigan

Ring! Ring! We have a new phone system


Do not fear. Change is sometimes good! 

When you call, you now have the option of choosing which department you wish to speak to:

Press 1 for Service and Parts
Press 2 for Retail or any other questions


Same great service, but now we get you right to where you want to be! 
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