Hometown Gets the Hollywood Treatment

Team Hometown Bicycles preps for video footage for FHL Bank

Lights, Camera… Action!! Hometown goes Hollywood 

Team Hometown helpers (above, left to right): Joe Ostervik, Suzy Graham, Keith Cowgar and Steve Wortley we’re willing extras on set. Elaine Atallah was there, too, but was being filmed when this photo was taken!

As many of you know, Hometown Bicycles has something brewing in its backroom. You may have heard the hammering and sawing in the early stages, or perhaps you have caught a glimpse of its potential recently, after months and months of slow-but-steady progress. 

What you may NOT know is that Hometown won a $25,000 Elevate (Small Business) Grant in 2018 from Federal Home Loan (FHL) Bank of Indianapolis. Elevate is a grant program that assists the growth and development of small businesses, their workforce, and the communities where they are located.

Steven Walsh of FHL Bank of Indianapolis oversees the filming of a promotional Grant video ABOUT Hometown Bicycles AT Hometown Bicycles!

Above: Steven Walsh of FHL Bank of Indianapolis oversaw production set-up in the Community Room.

Lake Trust Credit Union‘s Commercial Services team had learned about this grant opportunity last year, worked with Shaun and Dawn to apply, and were instrumental in helping Hometown be one of the chosen grant recipients. We couldn’t be more grateful to Lake Trust and FHL Bank of Indianapolis for their support. 

Which brings us to this week — on Monday 7/22, FHL Bank of Indianapolis sent a videographer to Hometown to spend the day capturing footage of the shop, customer interactions, shop activities and interviews.

Leslie Barrett interviewed by FHL Bank

Above: Leslie Barrett, Events Coordinator, is interviewed about teaching Zumba at Hometown.

Our Community Room served as interview central, Team acted as willing extras, and our evening Zumba class was excited to show that Hometown is more than your typical bike shop.

This video, once complete, will go out to hundreds, possibly thousands. What an honor to be chosen for this spotlight! 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Vinnie Baylerian

Baylerian’s Bagels, Bikes & Brew: Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. CLICK HERE for more details!

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Women's Entrepreneurship Series

Women’s Entrepreneurship: Fitness
Thursday, August 22 from 6-8 PM

Save the date! Our Women’s Entrepreneurship Series continues, this time with a focus on FITNESS. For new business owners in the fitness industry as well as those considering this career path. Spend the evening with inspirational women who will share their journeys, followed by a Q&A session. More details to come in our next newsletter!


In Team Hometown News…

Lorelei Smith at Traverse City Trails Fest

Big congratulations to Lorelei Smith (above) who placed first in her category for the 15 mile race at the Traverse City Trails Fest on Saturday, July 20th. The biggest fundraiser of the year for the Northern Michigan Mountain Bike Association, this event supports trail maintenance and advocacy efforts.

Way to go, Lorelei!

Tom Hermann and Doug Lapp at Intro to Mountain Biking

Big thanks to Tom Hermann and Doug Lapp for volunteering their time to help mountain biking newbies at Island Lake’s Intro to Mountain Biking event on Wednesday, July 14th. In conjunction with Becca, the park’s Explorer Guide, riders learned the basics of mountain biking as a recreation activity, including safety and trail etiquette. Doug created a video to show how much fun was had — watch it HERE

Mark Cook at RAGBRAI

Team Hometown’s Mark Cook has been on quite an awesome adventure at the 2019 RAGBRAI (The Register’s Annual Great Bicycle Ride Across Iowa). Check him out here, dunking his back tire in the Missouri River (above) and posing with Uncle Sam (below)!

He’s also been enjoying John Wayne’s hometown, Christmas in July, and Beekman’s fresh ice cream, made in the field by diesel-powered churns.

Mark Cook at RAGBRAI

In 44 years, RAGBRAI has passed through 780 Iowa towns, spent the night in 125 different overnight towns, and has been in all of Iowa’s 99 counties. It is the longest, largest and oldest recreational bicycle touring event in the world!

Thanks, Mark, for sharing your journey with us!


FITNESS CLASSES AT HOMETOWN BICYCLES

Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

The 32nd Annual Wish-A-Mile Bicycle Tour, the single-largest fundraising event for Make-A-Wish Michigan, is this weekend.

Good luck to Doc Horal, Louise Horal and family, Team Hometown, and all of the riders who are taking part in this inspiring event that makes thousands of wishes come true.

We Did It for Dan with ALL of Your Support

With our deepest gratitude, thank you…

Do It for Dan Memorial Ride bike with rose

(Photo courtesy Miles Janicki)
 There are truly no words to capture the incredible outpouring of support and love we witnessed this past Sunday. It was a breathtaking moment to realize that over 550 riders and walkers were present in body, mind and soul at Island Lake to honor fellow cyclist, Dan Horal, whose life was tragically cut short after being struck by a car mid-ride on April 25th.

Over 550 riders and walkers participated in the inaugural Do It for Dan Memorial Ride

(Photo courtesy Doug Lapp)

We could not have asked for more… absolutely amazing weather, a beautiful tribute, and a COMMUNITY who came together in solidarity to offer condolences to Dan’s family while also raising awareness about bicycle safety. Thank you so very much.

Doug Lapp
Dan Horal

We offer our warmest gratitude to each of you who had an impact on this Memorial Ride for a great man who touched so many lives. We would like to call out a few particular individuals and businesses that helped take this Ride from meaningful to sheer magic.

Our sincere thanks go to… 

The Horal Family – For allowing us to honor Dan’s memory and celebrate his life. Our love and support are with you.

Dan Horal

Every cyclist who attended – For helping the Horal Family and cycling community make an unforgettable statement, and for not letting Dan’s tragedy go unremarked.

Cyclists in other States – For implementing your own Do It for Dan Memorial Rides and, in doing so, spreading the message and mission of this Ride beyond Michigan!

The Hometown Crew & Team Hometown Bicycles – For spreading the word so well and so quickly!

Unit Manager Andrew Haapala and Island Lake Recreation Area – For being wonderfully supportive and helpful throughout the process of creating this Ride

The Wheels in Motion Family

The Plotners & Wheels in Motion (at right) – For dropping everything to come out and support this Ride as a family and a team

WHMI – For their helpful promotion of this Ride

Channel 4 & Channel 7 – For making an appearance at this Ride to help spread the message

League of Michigan Bicyclists – For using its vast network to help spread the word

MCMBA – For allowing us to use Demo Day to promote the event

All of the Demo Day participants – For rallying to the cause, and helping get the word out throughout the cycling community

A show of support at the MCMBA's Annual Island Lake Spring Bike Demo Day for the Do It for Dan Memorial Ride


(To all of the amazing vendors at Demo Day, THANK YOU for helping to spread the word about the Ride!) 

Kirt Albrecht at Big PDQ – For his contribution toward printing the Ride flier

Robin Fry – For her lightning-fast turnaround on, and her contribution toward, the unmissable Ride t-shirts

Dan Horal

Fred Tomczyk – For his skillful rendering of the Ghost Bike Memorial design

Scott Brooks – For his artistry and craftsmanship in the creation of the Ghost Bike Memorial

Joel Hakken of MidWest Bike & Tandem – For his bicycle donation for the Ghost Bike Memorial

Master Blaster – For donation of his services to prep the Ghost Bike for painting

Dan Horal

Matt Maximoff – For his invaluable assistance in creating the Memorial plaque

Joe Ostervik of DJ Mobile Rhythms – For emceeing the Ride, and the use of his sound equipment

Mike & Lisa Hartwell of The Eric Hartwell Foundation – For the loan of their bullhorn

Beauchamp Water Supply & Treatment– For generously supplying all of the water for the Ride

Les Cook – For carrying on his tradition of being the world’s most helpful sweep, and assisting cyclists all along the Ride

Jim Plaunt with Bike Tour Vacations – For sharing his heartfelt blog post about the Ride

Miles Janicki, Jill Zamojcin of Jilly Bean Photography, Doug Lapp, and a host of other skilled photographers – For photographic and video documentation of the event

Click to view Miles’s stunning event photos
Click to find yourself in Jill’s Facebook rider collage
Click to view Doug’s awesome Ride video

The Do It for Dan Memorial Ride will now become an annual event. 
Mark your calendars for Sunday, May 3, 2020.

With May being National Bike Month, the timing couldn’t be more appropriate. In partnership with the Horal Family, and with your support, we want to finish Dan’s ride year after year.

The Horal Family with the Daniel J. Horal Ghost Bike Memorial at the Do It for Dan Memorial Ride


(
Photo of the Horal Family courtesy Jill Zamojcin of Jilly Bean Photography)

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