Lake Trust Credit Union Champions Hometown Incubator Entrepreneurs!

Lake Trust Credit Union - Hometown Business Incubator Title Sponsorship ad

You all know that we’ve been bringing to life a specially dedicated rental space in Hometown Bicycles’ back room – a Hometown Business Incubator, where fledgling business owners can turn their visions into reality. This space is designed to give entrepreneurs a resource-rich home base to launch their businesses, build a following, and get a taste of leasing without overwhelming costs or lengthy commitments. 

But we’re not the only ones championing entrepreneurship in our new space!

Lake Trust Credit Union, a company so devoted to supporting local economic development that it formed a Community Reinvestment Team (wow!!!), has enthusiastically stepped into the role of Incubator Title Sponsor. In this role, they will not only generously subsidize the first month’s rent for our first 12 Incubator entrepreneurs*, but will also share a wealth of resources and insights at our entrepreneurship events and programsThank you, Lake Trust, for your commitment to local innovation and enterprise!

Hometown Business Incubator Title Sponsor, Lake Trust Credit Union, with the Hometown Bicycles team

Get to know the Lake Trust Team that is helping to make our Incubator dreams possible (left to right in Lake Trust shirts): Nicole Dietrich, DeAndre Lipscomb, Rebecca O’Connell, Justin Haun, and (not pictured) Katie Callicutt.


SPONSOR INTERVIEW: Giving entrepreneurs wings!


Tell us why Lake Trust made the decision to be our main sponsor.
We try to help our members in all aspects of their financial life. We’re also very dedicated to our Michigan communities and the small businesses that help foster economic development in those communities. Our Community Reinvestment Team was inspired by the commitment that Hometown Bicycles shares with us to support local entrepreneurs. By sponsoring the business incubator space, we saw that we could help our member, Hometown Bicycles, expand this commitment to the community. And we saw that this was an opportunity for us to support other businesses in Brighton, too.

What are some ways you’d like to partner to create a successful and positive experience for entrepreneurs and new business startups?
Over the last few years, we’ve added more solutions to help entrepreneurs find success. We now offer micro business loans, which is a great option for new businesses who need funding under $50,000 to get started. We also have a new line of Treasury Services that business owners can use to manage their account. But the most important thing we want business owners to know is that we’re here for them through every step of their journey. We love being able to work with our members to help them reach their goals and find success.

What makes Lake Trust unique? How do you differ from other credit unions and banks?
Our business services set us apart from other financial institutions. The decision-making on our business loans happens locally right here in Brighton. We don’t send our business loan applications out-of-state or rely on an automated system to make a funding decision. Our team takes the time to get to know our business members and to learn more about our members’ story, goals, and funding needs.

In what ways do Hometown and Lake Trust share commitment to the community?
Lake Trust and Hometown Bicycles are both Brighton-based organizations who understand the importance of supporting the success of local businesses. Both of our teams share a passion for giving back, volunteering, and offering fantastic service. We, like Hometown Bicycles, live and breathe for the opportunity to provide great service and assist people whenever we can. In fact, we collaborated with Hometown Bicycles last summer for a community service project. Our team volunteered to build 42 bicycles for kids in need and the folks at Hometown helped us with this initiative by offering their expertise.

Is there anything else you’d like to share?
You can learn more about our business services on our website. Keep an eye on our blog and social media pages to see how we’re supporting our communities in Michigan.

* Contact Dawn at office@myhometownbicycles.com for details about the Hometown Business Incubator and Lake Trust Credit Union’s amazing Sponsor subsidy.


Baylerian’s Bagels, Bikes & Brew: 
Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Vinnie Baylerian Pro-Motion Physical Therapy

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down with a beverage after at Brewery Becker.

This will be a 20-mile mixed road and gravel ride that includes some 2-track cross-country skiing paths in Huron Meadows. There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group.

“There will be less time on ‘main’ roads and more time experiencing a little fun character,” states Jack. Sounds pretty awesome, folks!

Pro-Motion Physical Therapy

Pro-Motion Physical Therapy is located at 205 W. Grand River.

New! For our hard core gravel riders, join Jack for a bonus/optional 30-mile pre-ride at 7 AM. Meet at Pro-Motion!

Express your interest HERE!


Gravel Ride + Monkey Loob Mixer with Lyndsay Stiles!

Monkey Loob

Wednesday, August 14th from 6-9 PM
Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Lyndsay Stiles Monkey Loob

The ride will take off from our Hometown lot at 6 PM. Gravel, ,mountain bikes or fat bikes are all good — road bikes, maybe not so much for this ride! Helmets required.

Don’t have a bike? Ask about our rental program! We have a fleet of rentals in various sizes.

BYOBeverages for the after-ride festivities!

Let us know you’re coming HERE!


Women’s Entrepreneurship: FREE Fitness Forum!
Thursday, August 22 from 6-8 PM

Free Fitness Forum

Our fabulously informative Women’s Entrepreneurship Series continues, this time with a focus on FITNESS.

For new fitness professionals and business owners in the fitness industry (as well as those considering this career path), come spend the evening with inspirational women who will share their business journeys via a panel discussion. Be sure to bring your questions!

There will be food, there will be fun, and there will be fellowship with like-minded women!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

Body Within Jenny Schild

Last week, we introduced you to our first panelist, Fitness Coach and Personal Trainer, Jenny Schild with Body Within. Jenny holds a personal training certification from American Council on Exercise (ACE) and YogaFit certifications. Her specialty is getting people started!

Pictured left: Jenny Schild
Pictured below: Leslie Barrett

Leslie Barrett

This week, meet our next panelist, Hometown’s very own Events Coordinator, Leslie Barrett! Many of you have seen Leslie teaching her Zumba classes at the shop — and that’s because she’s also an entrepreneur who operates Zumba with Leslie Barrett

As a licensed Zumba instructor, Leslie teaches at multiple locations in the Brighton area. She got her start 7 years ago as an introverted and somewhat timid student in the back of another instructor’s class. As she gained confidence and discovered how life-changing Zumba is, she found herself in the instructor training and began teaching independently of a studio/gym, renting various spots and venturing into corporate wellness programs.

“I love the freedom of being an entrepreneur and being my own boss. I can tailor my business to reflect my own values  — integrity, compassion, encouragement — and help others find their own love for fitness through Zumba,” shares Leslie.

Stay tuned to hear who our next panelist is, in next week’s newsletter! 


In Team Hometown News…

Doug Lapp

Doug Lapp is such a good sport — what better Hometownie to share the love of mountain biking with a group of newbies?

Doug volunteered his time to collaborate with Island Lake on Wednesday, August 7th for Intro to Mountain Biking, part of the park’s summer recreation programming. Great job, Doug!


FITNESS CLASSES AT HOMETOWN BICYCLES



Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

Votes are in! We’re Metro Detroit’s #1 Bike Shop!

Click on Detroit Vote 4 the Best 2019

FIRST PLACE FEELS AWESOME!!! The 2019 Click on Detroit Vote 4 the Best contest ran from mid-June through mid-July, giving members of the Greater Detroit area the ability to nominate and cast votes for their favorite businesses in a variety of categories. Winners were announced the week of July 22-26th and the public has indeed spoken! HOMETOWN BICYCLES WON BEST BIKE SHOP!

We are humbled and proud to be your #1 bicycle shop, out of so many in the running, and can’t thank you enough for your support and votes! 

If you haven’t yet visited our shop, make sure to stop in. Say hi, join us on a shop ride, bring your bike in for service, check out our crazy fun bike-related items in the gifts and novelties area, or attend one of our upcoming classes or events!

Click on Detroit Vote 4 the Best 2019

Speaking of classes, guess what? Our Events Coordinator and in-shop Zumba instructor, Leslie Barrett, took second place in the Zumba Fitness category! This is a pretty big honor for her as an independent instructor not affiliated with a studio or gym — she was up against some pretty big competition. Congratulations, Leslie!

Thank you Hometownies for making us #1 — now get those voting fingers ready for next year!


Meet Paul Wrona – the newest member of our Hometown crew!

Paul Wrona

Tell us about your new role at Hometown. What are some of your goals for the shop? 
My new role is Service Lead. My mission is to make things smoother-easier-faster for the service techs and, at the same time, provide better, more consistent customer experiences. The service team does a fantastic job with diagnosing and solving problems. I want that to come through even more to the customers, so they can appreciate how knowledgeable and awesome the guys really are! 

How long have you been part of Team Hometown Bicycles, our cycling team? What’s your favorite part of being on the Team?
I am a new member this year. The best part is the camaraderie of the group rides. I’ve met so many great people this year. My addiction to cycling started 4 years ago when I moved to Brighton and rode the Murray Lake Trail for the first time. Life hasn’t been the same since. 

Favorite ride or race in Michigan?
I have not participated in a race… yet. My favorite ride so far was the Tour deTroit. I’m from there originally so it was nice to go back and ride some of the old neighborhoods. Looking forward to the gravel route of the Tour de Livingston this fall! 

Tell us something random about you, that we wouldn’t know otherwise. 
I’m a SciFi and Space geek – Everything from the Apollo program to SpaceX and Phillip K Dick to Neal Stephenson 

Coffee drinker? How do you take your coffee?
Um… I can’t stand coffee. Is that allowed?


Baylerian’s Bagels, Bikes & Brew: 
Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Vinnie Baylerian Pro-Motion Physical Therapy

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down after at Brewery Becker.

Ride with Pro-Motion and Vinnie Baylerian

This will be a 16-mile mixed road and gravel ride. There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group. Check out the route!

New! For our hard core gravel riders, join Jack for a bonus/optional 30-mile pre-ride at 7 AM.

Express your interest HERE!


Shaun advocates for the Livingston County Transit Master Plan!

Shaun Bhajan speaks at Livingston County Board of Commissioners meeting

Team Hometown member, Neal Glazebrook, Vice Chair of the Livingston County Transportation Coalition, invited our very own Shaun Bhajan to speak at this past Monday’s Livingston County Board of Commissioners Meeting.

The Coalition is seeking full implementation of the Livingston County Transit Master Plan. Read it HERE

“Without the full plan in place, the transit system, including connector trails and bike paths, will likely never come to fruition,” states Neal. “I am helping represent the biking component and other leaders represent segments such as seniors, veterans, and the disabled. There is positive momentum in the county right now and we need to continue to push forward.”

Shaun did a beautiful job presenting to the Board of Commissioners. His comments really struck home with the people there, and a few attendees thanked him for his insightful addition to the pro-Transit Master Plan conversation. You go, Shaun!


Women’s Entrepreneurship: FREE Fitness Forum!
Thursday, August 22 from 6-8 PM

Free Fitness Forum

Our fabulously informative Women’s Entrepreneurship Series continues, this time with a focus on FITNESS.

For new fitness professionals and business owners in the fitness industry (as well as those considering this career path), come spend the evening with inspirational fitness women who will share their business journeys via a panel discussion. Be sure to bring your questions!

There will be food, there will be fun, and there will be fellowship with like-minded women!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

Jenny Schild Body Within

Meet our first guest speaker, Fitness Coach and Personal Trainer, Jenny Schild with Body Within!

Jenny holds a personal training certification from American Council on Exercise (ACE) and YogaFit certifications. Her specialty is getting people started!

Yoga, weight training, mountain biking, and long distance running are a few of Jenny’s favorite activities. She never lets her workouts get boring. “I train myself using many different modes. This is reflected in the way I design workouts for my clients.” 

 “I am truly blessed to have a job where I help people realize their potential.” states Jenny.

We are super thrilled to have Jenny on our panel of experts for this event! Stay tuned next week for the reveal of our next guest speaker. 


Upcoming Events at Hometown!

We have all sorts of good things brewing at the shop and in the community — mark your calendars for one or all of the following!

Walk to End Alzheimer's Zumba/Cardio Drumming Class

Work Out to Benefit the Walk to End Alzheimer’s
Monday, August 5 from 6-7 PM

Join Cardio Drumming’s Martha Soraruf and Zumba’s Leslie Barrett for a donation-based class to raise money for the Walk to End Alzheimer’s. No set class fee; just donate what you’d like. All proceeds will go to the Alzheimer’s Association.

Intro to Mountain Biking Island Lake

Intro to Mountain Biking
Wednesday, August 7 from 6-8 PM
Spring Mill Pond, Island Lake Recreation Area

Calling all beginners! Looking for a new biking experience that goes beyond paved paths? Join the park Explorer Guide, Becca, and Team Hometown Bicycles to gain the basics of this exciting recreation activity! FREE event! Come prepared with helmet, closed-toed shoes, and your own bike. Ages 12 and up. All children under 18 must have an adult present.

Monkey Loob

Gravel Ride + Monkey Loob Mixer
Wednesday, August 14 from 6-9 PM

Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.


In Team Hometown News…

Tree Farm Relay

There was an excellent showing by Team Hometown at the 14th Annual Tree Farm Relay on Saturday, July 27th!

Left to right: Congrats to Olga Brinduse, John Wyatt, Doug Queener and Joe Ostervik for their podium finish in Coed Sport!

Sponsored by the Motor City Mountain Biking Association (MCMBA), Tree Farm Relay is a unique 4-person team relay race. The course features lots of hills and passing zones — mega fun!

It’s a perfect race for the beginner looking to see what team/endurance racing is all about and for experienced racers looking to test their skills against rival teams. 

Tree Farm Relay

FITNESS CLASSES AT HOMETOWN BICYCLES




Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more


Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more


Hometown was invited to present Bike Safety at Challenger Elementary’s Summer Reading Program on 7/24. 

Les shares: “Had a wonderful time teaching kids about bike safety. Sheriff Mike Murphy was even there to support us and the kids!”

Ladies Night Out and Other Hometown Adventures

Ladies Night Out at Hometown BicyclesCALLING ALL WOMEN!!  
Welcome to our first ever Ladies Night Out at Hometown Bicycles, coming September 19th!!It’s a combination of yoga, wine, hors d’oeuvres, trunk show fashions, new product lines, amazing deals, and absolutely ALL of it tailored specifically for women!

This exciting segue between the ending of our weekly Women’s Road Ride, and the beginning of our weekly Women’s Fitness (details coming soon!) is open to ALL WOMEN ages 21 and older. Here’s the scoop:

Ladies Night Out at Hometown  |  TUES., SEPTEMBER 19, 6-9PM

Your evening will start by easing away the stresses of your day with a 30-minute, beginner yoga session, courtesy of Jenny of Body Within Personal Training. Stretched and centered, you’ll move on to wine and hors d’oeuvre tasting, with gal-centric beverages and delicious treats. Next, you’ll enjoy the incredibly unique opportunity to preview and order – with phenomenal discounts, of course! – from the 2018 Spring product trunk show of Shebeest, a fashion-forward cycling wear brand, developed by and for women, that we are CRAZY-EXCITED to introduce to our shop! You’ll wrap up the evening with ladies-night-only dealson women-specific cycling shoes, helmets, gear, and bikes.

A $40 pre-registration is required and, for that, you receive:

   30-minute, beginner Yoga Class with Body Within
   Wine and hors d’oeuvres tasting with a certified professional ($20 value)
   $20 Hometown Bicycles Gift Certificate
   Goodie Bag (valued at $35)
   Ladies-Night-Out discounts on women-specific bike, apparel, and accessories
   Unique Trunk Show + discounted pre-ordering of Shebeest’s 2018 Spring cycling wear line!

Ladies, know that this Night Out was designed by your Hometown gals specifically for YOU. (Fellas, don’t be jealous – there’s a “Guys’ Night Out at Hometown” a-brewin’!) Are you as geeked about this as we are?? Call for details (810-225-2441) or come join us!


NOTE:

  HOMETOWN HOURS SHIFT-BACK 

With many of our crew headed back to their collegiate and pre-collegiate studies, it’s time to make our annual weekday hours shift-back. Nothing dramatic, but beginning Monday, August 28th, our Spring/Summer 7am-9pm weekDAY hours will change to:

MONDAY – FRIDAY  9AM-9PM

SATURDAY & SUNDAY  9AM-5PM


Hometown Bicycles heading up the Doc May Memorial Melon Fest Ride in Howell, MI

MAKING MEMORIES AT THE MELON FESTIVAL 

This past Saturday brought cyclists’ DREAM weather for the annual Doc May Memorial Melon Ride, and the riders loved every minute of it! From the route (which Hometown created and marked), to the ride (which Team Hometown led), to the bike support and valet (which Hometown manned), to the melons and melon ice cream (which Hometown… um… ate in copious quantities), we had an absolute ball giving the wonderful folks of Livingston County a morning to remember!

THANK YOU to Howell Area Parks & Recreation for the continuing opportunity to run this true gem of a ride. THANK YOU to the Team volunteers and staff for your stellar and sunshine-y assistance. And THANK YOU to all of you wonderful Hometownies who joined us for THE BEST Melon Ride to date!


Hometown Bicycles Saturday Singles Road Ride

SINGLES RIDE: OH MY GOSH!! THEY PROPOSED… !!! 

… that we should definitely do our Hometown Bicycles singles group ride again! (Couldn’t help myself!) But, even without a love-at-first-sight story, our inaugural Singles Ride was a smashing success, with riders of all ages ♥ing the camaraderie, casual conversation, and bicycle-based connection time. The after-ride mingle went late into the evening – we’d say reluctance to leave equates to a good time! Stay tuned for more singles opportunities…


38th Annual Assenmacher 100
(Photo courtesy Team Hometownie, DJ Joe Ostervik)

TEAM NEWS: THE ASSENMACHER 100 

One of the most popular century rides in Michigan, the Assenmacher 100 is a social fun ride through the rolling hills and farmland of Swartz Creek, MI. But when you pair speedster Team riders Jim Cleer, Joe Ostervik, and Joe Van Gordon, “social” tends to translate to peloton pacing. They powered up a swift 20+ mph pace with a group of 15 riders, but our warmest wishes for a speedy recovery to Jim, who took a sharp spill. Hope your recovery is as swift as your pacing, Jim!


AMY’S BLOG: Take 2 (it’s there, I promise…)

Hometown Bicycles' Amy GluckAfter revving up your interest last week for another intriguing Amy’s Blog, I biffed it with a memory fail. Sorry folks! But it’s posted on her blog page now, so you can finally appease your curiosity… I promise!

Every week, Hometown’s Amy Gluck – former All-American IRONMAN triathlete, survivor of a horrific accident, and now ferociously determined to return to IRONMAN – shares a piece of her ongoing story. In the latter half of this week’s blog, Amy gets real with an inside look into the mind of a top-tier, to-the-core athlete… and it’s not what you’d expect!:

… people ask me “what do you think about while you’re doing your long, solo runs and rides?” That’s a tough question to answer.  I’ve honestly had so much trouble concentrating on the bike in an Ironman, I’ve actually started singing the alphabet to distract my mind! Usually, the best thing to do is… READ ON 

Amy’s full blogs are posted HERE on our website.


Purpose bracelets at Hometown Bicycles by Cool Hedge Creations

STAINLESS STEEL SASS: MEET COOL HEDGE CREATIONS 

Cool Hedge Creations logoMelissa Fournier-Rudberg is a feisty-spirited, creative type with talent in spades! She’s enlivened our shop with a playful collection of bicycle-themed Purpose Bracelets, that are cheeky and fun. Come check them out in our gift department! Her Facebook page is also a treasure trove of clever, customized pieces crafted by this lively lady. According to the artist:

Cool Hedge Creations is a love project from local artisan, Melissa Rudberg. What started out as a project to help out a friend, has quickly turned into a growing business. Specializing in “Purpose” bracelets created by hand stamping stainless steel washers with purpose words to remind the wearer that we all have a purpose in our lives, she has expanded into other stamped jewelry and accessories. Melissa lives in Howell with her husband, 2 dogs, and 4 hedgehogs, which were the inspiration for the business name.


Cool Hedge Creations Sign Painting Party options
(Images courtesy Cool Hedge Creations)

BICYCLE-THEMED SIGN PAINTING PARTY

Melissa of Cool Hedge Creations (the one you just met above!) is offering a class in our Community Room on Tuesday, September 12th from 6-9pm. She says:

Join me for a night of painting! You will create your very own personalized wooden sign.  Your creation can be a selection of one of 4 and will take 2-3 hours to create. You choose your image and the color of stain for your 20″ x 24″ sign, and I will prepare it for you to transfer your image. Then, complete it by painting the image the colors of your choice.  No creative skill necessary to create your masterpiece! (Registration and $50 prepayment required, please – see link below.) 
CLICK HERE TO REGISTER FOR THIS SIGN PAINTING PARTY NOW


Hometown Bicycles Service Tech, Mason Verbison
(Images courtesy Mason Verbison)

MEET YOUR CREW: MASON VERBISON 

Mason is one of those crew members who just “got it” from the get-go. His work ethic as a Service Tech is outstanding, and he’s as friendly as can be – true Hometown material, this one. Mason says:

In June of 2016, I went to buy a mountain bike, thinking it would only be for riding pavement, but after I bought it, i heard about the Brighton Cycling Club and of course I had to try it. I joined the cycling club and was hooked from there on out. I have competed in 5 races and done very well. I went to Hometown to look at a new bike, and Shaun was there to happily help me find a bike that would fit me perfectly. I ended up buying a beautiful Jamis bike, and have had many great adventures, and hopefully many more to come.


Pennylane Resale Facebook page

THE-LOCATION-FORMERLY-KNOWN-AS-HOMETOWN 

Does this place look familiar? The colors maybe ring a bell. Possibly the painted floor. Something about it just seems a little… déjà vu.

Oh, wow!! That’s where the former Hometown Bicycles’ service shop was located, next door to where we are today!

I’m personally elated to welcome Pennylane to the neighborhood – owner, Duwayne Jessop, was the founder of one of my favorite salt-and-pepper shaker hunting grounds of all times – Paddywacks of South Lyon. After selling his business, he couldn’t shake the knick-knack bug, and has started up this cozily cluttered store, filled with video games, music, movies, home decor, art, toys, jewelry, tools, collectibles, and the list goes on, and on, and on… Duwayne affectionately refers to them as his chachkies, thingamajigs, whatchamacallits, and doodads.
Pennylane Resale in Brighton, Michigan
All I have to say is that you’ll have to arm wrestle me for the salt-and-pepper shakers! (You think I’m joking.)

Pennylane Resale is open Monday-Saturday 11-7, and Sundays “optional”, at 10603 E. Grand River in Brighton. Call them at (810) 522-5254 or visit their Facebook page.

Please help us welcome our new neighbor by stopping in and saying “hello!” The transformation from bearing grease and chain lube to fun and eclectic treasures is AWESOME to experience first hand!


POSES, PEDALS & PINTS: NOW LOOKING FOR SPONSORS!

Poses, Pedals and Pints logoAshley notified us that a few Sponsorship opportunities are still available for this Saturday, September 30thyoga-bike-beer event. If your company is interested, please contact her for details: ashley@toccamassage.com.

Based out of Downtown Brighton’s beautiful Brewery Becker, this event opens with beginner-friendly yoga, courtesy of event coordinator Tocca Massage & Yoga, follows up with a scenic and recreational bike ride with Hometown Bicycles (new route!), and ends with a long, cool pull from the taps of Brewery Becker.

Registration is limited to 50, so sign up NOW!

REGISTER NOW FOR POSES, PEDALS & PINTS – FALL EDITION


Hometown Bicycles Beginner Road Ride group ride

HOMETOWN BICYCLES UPCOMING SHOP RIDES

SATURDAY TOUR DE LIVINGSTON PREP RIDE (8/26)
*** ONLY 3 LEFT! ***
9:00AM (meet at 8:45) from Hometown Bicycles
Come grow with this weekly ride as we start with 10 – 15 miles and stretch the distance week by week. Route will be on the park roads. Road bikes are preferred for this ride. All level riders are welcome. 12 – 15 mph pace, 1.5 hours. Follow this Facebook event for updates.

SUNDAY HARTLAND GRAVEL GRINDER (8/27)
9:00AM (meet at 8:45) from Hartland Township Hall
We’re up to nearly 36 miles with approx. 2,000′ of climb (which, for MI, is a TON of climb!) on beautiful and EXTREMELY hilly country roads (and limited pavement) – all with wonderful ride companions! This is an intermediate/advanced ride (check out Tuesday’s Gravel Grinding 101 for a less grueling option.) Expect several long, tough climbs at a MINIMUM 14-15 MPH pace. Cross/Gravel, Mountain, and Fat bikes are welcome. Meet in the lower parking lot (turn right once in the drive) 2655 Clark Rd, Hartland, MI 48353.Click here for this Facebook event.

SUNDAY EXPLORING TRAILS MOUNTAIN BIKE RIDE (8/27)
4:30PM (meet at 4:15) from Hometown Bicycles
This is a Beginner Friendly mountain bike trail ride which will encourage riders to visit new trails as their skill level increases. This week, we’ll be exploring 9 – 15 miles of the Island Lake Mountain Bike trails. Save 1.5 hours of your day to ride with the Hometown crew. All levels of riders are welcome – NO DROP RIDE. Mountain and Fat Bikes are encouraged to join this ride. You can find this Facebook event here.

MONDAY BEGINNER FRIENDLY ROAD RIDE  (8/28)
Sponsored by Pro-Motion Physical Therapy
6:30PM (meet at 6:15) from Hometown Bicycles
Come join the Hometown Bicycles crew for this NO DROP ride. Road bikes only please. We’ll ride Island Lake roads to the well-known “Green Dumpster” and back – approx 12 – 15 miles. Those ready for more will group up to take on more mileage!  Expect a 12 – 17+ mph pace to accommodate riders’ skill levels.  All levels are welcome – we’ll split into groups according to experience and speed, with a sweep to bring up the rear. Stay tuned to Facebook for ride updates!

Please make sure you have some experience riding the bike you bring to this ride and are comfortable with the way it handles, including basic shifting and braking, for the safety of all. Beyond that, our friendly ride support are delighted to share tips on how to make the hills easier and the flats faster – just ask!

TUESDAY WOMEN’S ROAD RIDE  (8/29)
6:30PM (meet at 6:15) from Hometown Bicycles
Ladies, this one’s just for you! This weekly, women-only road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake – about 14 miles of road – at a conversational, 11+mph pace. Road bikes recommended, NO DROP RIDE. Afterward, relax, connect, and rehydrate at a behind-the-shop, BYOB bonfire with your new cycling buddies! Stay tuned to our Facebook events page for ride/weather updates.

TUESDAY GRAVEL GRINDING 101 WITH ‘CYCLODAN’ TRIBBLE  (8/29)
6:30PM (meet at 6:15) from Hometown Bicycles
Join Hometown service guru, Dan ‘CycloDan’ Tribble, for this unique, gravel grinding adventure ride.  **It’s time to start bringing lights!!**  We’ll tackle road, singletrack, and gravel, including portions of Island Lake, hopping a guardrail, sand “puddles”, and a few hills just for fun! Plan for just over an hour, covering 13+ miles at a 12 – 13 mph average pace. Gravel, adventure, or mountain/fat bikes required (not appropriate for skinny tires). All levels of riders are welcome – NO DROP RIDE. Check here for ride updates.

WEDNESDAY HAMMERFEST (8/30)
This is a DROP RIDE! 
6:30PM (meet at 6:15) from Hometown Bicycles

HAMMERFEST:
Bring your “A” game, and see if you can stay on this crazy train of talented individuals as they push each other to find new limits. You’ll want the fastest road bike you own, as the pace averages 20 mph through 2 laps (40 miles) of Island Lake roads. Expect the flats pace to range 24 – 28 mph! Check Facebook for ride updates.

SON OF HAMMERFEST – ** NOW WEEKLY **:
**For those that would like to build up to the original Hammerfest** Also rolling at 6:30 from Hometown Bicycles, this ride includes 25 miles (1 lap of ILRA & the Kensington Loop). Average pace targeted at 17 – 18 mph, with flats of 20+ mph.

THURSDAY SOCIAL MORNING ROAD RIDE  (8/31)
9:00AM (meet at 8:45) from Hometown Bicycles
This conversational morning ride will find us exploring Island Lake’s beautiful park roads. The plan this week is to ride 1-1.5 hours at a 10 mph average pace. Ride whatever bike will work for the pace and your desired exercise level. This is a NO DROP ride. Check Facebook for ride confirmation/changes due to weather.

For ALL SHOP RIDES, be sure to FOLLOW US ON FACEBOOK for ride confirmations and updates!


Fitness classes at Hometown Bicycles - Yoga with Tocca Massage, Zumba with Leslie Barrett, and Cardio Drumming with Martha Soraruf(Photo cred: Yoga pic at left courtesy Ashley Knuth of Tocca Massage & Yoga)

FITNESS CLASSES AT HOMETOWN

Hey, Hometownies! Mark your calendars for these fantastic fitness programs running right here at your favorite bike shop:

Cardio Drumming with Martha Soraruf at Hometown BicyclesCARDIO DRUMMING | Tuesdays & Wednesdays at 6:45PM
$5 class fee / $5 equipment rental – With Martha Soraruf
Click to learn more

Vinyasa Yoga class at Hometown Bicycles in Brighton with Ashley Knuth of Tocca Massage and YogaDYNAMIC YOGA | Coming Soon!
$10 drop in – With Ashley Knuth of Tocca Massage & Yoga
Click to learn more

Zumba with Leslie Barrett at Hometown BicyclesZUMBA | Mondays at 6PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


We offer financing at Hometown Bicycles through Synchrony Financial


Hometown Bicycles cyclist wearing helmet in the sunshine

I opened two gifts this morning. They were my eyes.

– Anonymous

What a ‘Best Event Ever!’ Looks Like + Cycling in the Dark

Fat bike friendly mountain bike shop ride at Hometown Bicycles' Fall Extravaganza

HOMETOWN’S FALL EXTRAVAGANZA REALLY TOOK THE CAKE…

One of our party-goers called last Saturday’s shindig “Hometown’s best event yet!”, and in terms of fun-for-the-whole-family, this-is-what-Hometown-Bicycles-is-all-about entertainment, we’d have to agree! Here’s a scrapbook-style look back at an event that has more than earned its place as an annual shop tradition… 

Yoga with Ashley Knuth of Tocca Massage and Yoga, Cardio Drumming with Martha Soraruf, and Zumba with Rael'e Buddenborg of Hamburg Fitness Center at Hometown Bicycles' Fall Extravaganza

ABOVE: Fitness classes brought insane levels of energy to the shop floor! Top left – party peeps eased into the festivities via dynamic yoga with Ashley Knuth of Tocca Massage & Yoga. Next up, our floor was ROCKIN’ to a Hometown favorite – Cardio Drumming with Martha Soraruf. Artist Peggy Kerwan (middle) and sponsor Sandy of Beauchamp Water Treatment & Supply (right) jumped in on the action, like the total rockstars that they are. Zumba had everyone swinging to lively Latin rhythms, courtesy of Rael’e Buddenborg of Hamburg Fitness Center (bottom left).

Artists Peggy Kerwan, Lauren Patrell of LPbyLP, Mickie of Nana's Knits, and Sarah Burke at Hometown Bicycles Fall Extravaganza

ABOVE: Our art fair may have been mini, but it was truly MIGHTY, thanks to the INCREDIBLE artistic talent of Hometown artists (left to right) Peggy Kerwan, Lauren Patrell of LPbyLP, Mickie of Nana’s Knits, and Sarah Burke. We love you, art peeps!

Sarah, we would like to add, braved the chilly winds to work her spray paint magic (bottom right) outside during our event. She’s an enterprising, artistic, high school student whose work we will soon be carrying at the shop. This gal is going far!

Kids making bicycle gear Christmas ornaments at Hometown Bicycles' Fall Extravaganza

ABOVE: Kids had a blast crafting their own Christmas ornaments out of painted bicycle gears in our first-ever kids’ craft class. Expect to see a lot more of these classes here at Hometown!

Jenny Schild of Body Within Personal Training, Vinnie Baylerian of Pro-Motion Physical Therapy, and Sandy of Beauchamp Water Treatment and Supply at Hometown Bicycles Fall Extravaganza

ABOVE: A few of our sponsors also got in on the action! Jenny Schild of Body Within Personal Training (top left) and Vinnie Baylerian of Pro-Motion Physical Therapy (top right) ran a no-charge, “Ask the Expert” session in our entryway, while Sandy of Beauchamp Water Treatment & Supply kept everyone hydrated and in good humor with her vivacious personality. Thank you, super sponsors!

Fat bike demo at Hometown Bicycles' Fall Extravaganza

ABOVE: We could hardly get the bikes prepped fast enough for our wildly popular fat bike demo. Demo-ers pounded through the newly named Liam’s Loop trail behind our shop (top), and then again in Island Lake.

Fat bike friendly mountain bike shop ride with Shaun Bhajan at Hometown Bicycles' Fall Extravaganza

ABOVE: And speaking of riding Island Lake, our event also drew an enormous crowd for the Fat Bike Friendly Mountain Bike Ride with Shaun.

Crockpots full of delicious chili at Hometown Bicycles Fall Extravaganza Chili Cook Off

ABOVE: The cherry on top for the riders and their families was coming back to a 15-entry Chili Cook-Off event of delicious proportions. Congrats to Terry and her Surprise Chili for the People’s Choice win! We had no idea so many of our Hometownies could rock the crock(pot)!!

THANK YOU!! We can’t wait until next year’s Fall Extravaganza!

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HOMETOWN SHOP RIDES

Hometown Bicycles Night Lights Shop Ride

Happily, cold weather and early nights do NOT signal the end of cycling season! Here are a couple shop rides you won’t want to miss this week:

Friday Night Lights – November 18th, 7:00 p.m.
Meet at the shop by 6:45 for an intermediately-paced night jaunt through Island Lake. Be sure your lights are charged, and bring a back-up, if you have one!

Fatbike Friendly Ride – Saturday, November 12th, 10:00 a.m.
Join the Hometown crew as they explore the Milford area mountain bike trails on fat and mountain bikes. NO DROP RIDE. ~ 12-14 miles. Please dress for the weather. Meet at Milford trailhead, located on Peters Rd. between GM/Commerce Rd., on the West side. Park in the lot closest to Peters Rd. (if you see baseball fields to your left, you’re there)

IMPORTANT NOTE:  Rifle Season runs November 15-30. Please consider exploring non-hunting parks during the day and those with hunting after dark. It’s only two weeks – let’s stay safe!  

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Synchrony Financial financing now available at Hometown Bicycles on all bicycle purchases
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2017 SPONSORSHIP OPPORTUNITIES

See the amazing companies below? They’re our 2015/16 sponsors, and some of the coolest people and businesses we know. As 2017 approaches, we’ll be opening up additional opportunities to take on a Team Sponsor role. Stay tuned for details in an upcoming email!
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