Lake Trust Credit Union Champions Hometown Incubator Entrepreneurs!

Lake Trust Credit Union - Hometown Business Incubator Title Sponsorship ad

You all know that we’ve been bringing to life a specially dedicated rental space in Hometown Bicycles’ back room – a Hometown Business Incubator, where fledgling business owners can turn their visions into reality. This space is designed to give entrepreneurs a resource-rich home base to launch their businesses, build a following, and get a taste of leasing without overwhelming costs or lengthy commitments. 

But we’re not the only ones championing entrepreneurship in our new space!

Lake Trust Credit Union, a company so devoted to supporting local economic development that it formed a Community Reinvestment Team (wow!!!), has enthusiastically stepped into the role of Incubator Title Sponsor. In this role, they will not only generously subsidize the first month’s rent for our first 12 Incubator entrepreneurs*, but will also share a wealth of resources and insights at our entrepreneurship events and programsThank you, Lake Trust, for your commitment to local innovation and enterprise!

Hometown Business Incubator Title Sponsor, Lake Trust Credit Union, with the Hometown Bicycles team

Get to know the Lake Trust Team that is helping to make our Incubator dreams possible (left to right in Lake Trust shirts): Nicole Dietrich, DeAndre Lipscomb, Rebecca O’Connell, Justin Haun, and (not pictured) Katie Callicutt.


SPONSOR INTERVIEW: Giving entrepreneurs wings!


Tell us why Lake Trust made the decision to be our main sponsor.
We try to help our members in all aspects of their financial life. We’re also very dedicated to our Michigan communities and the small businesses that help foster economic development in those communities. Our Community Reinvestment Team was inspired by the commitment that Hometown Bicycles shares with us to support local entrepreneurs. By sponsoring the business incubator space, we saw that we could help our member, Hometown Bicycles, expand this commitment to the community. And we saw that this was an opportunity for us to support other businesses in Brighton, too.

What are some ways you’d like to partner to create a successful and positive experience for entrepreneurs and new business startups?
Over the last few years, we’ve added more solutions to help entrepreneurs find success. We now offer micro business loans, which is a great option for new businesses who need funding under $50,000 to get started. We also have a new line of Treasury Services that business owners can use to manage their account. But the most important thing we want business owners to know is that we’re here for them through every step of their journey. We love being able to work with our members to help them reach their goals and find success.

What makes Lake Trust unique? How do you differ from other credit unions and banks?
Our business services set us apart from other financial institutions. The decision-making on our business loans happens locally right here in Brighton. We don’t send our business loan applications out-of-state or rely on an automated system to make a funding decision. Our team takes the time to get to know our business members and to learn more about our members’ story, goals, and funding needs.

In what ways do Hometown and Lake Trust share commitment to the community?
Lake Trust and Hometown Bicycles are both Brighton-based organizations who understand the importance of supporting the success of local businesses. Both of our teams share a passion for giving back, volunteering, and offering fantastic service. We, like Hometown Bicycles, live and breathe for the opportunity to provide great service and assist people whenever we can. In fact, we collaborated with Hometown Bicycles last summer for a community service project. Our team volunteered to build 42 bicycles for kids in need and the folks at Hometown helped us with this initiative by offering their expertise.

Is there anything else you’d like to share?
You can learn more about our business services on our website. Keep an eye on our blog and social media pages to see how we’re supporting our communities in Michigan.

* Contact Dawn at office@myhometownbicycles.com for details about the Hometown Business Incubator and Lake Trust Credit Union’s amazing Sponsor subsidy.


Baylerian’s Bagels, Bikes & Brew: 
Sponsored by Pro-Motion Physical Therapy
Sunday, August 11 from 9 AM-1 PM

Vinnie Baylerian Pro-Motion Physical Therapy

Join Team Hometown Bicycles’ Title Sponsor, Vinnie Baylerian, for a morning chock full of fun. Kick things off at Pro-Motion Physical Therapy with coffee and bagels, head out on a guided bike ride, and wind down with a beverage after at Brewery Becker.

This will be a 20-mile mixed road and gravel ride that includes some 2-track cross-country skiing paths in Huron Meadows. There will be two groups for the ride: An A group for faster riders and B group for everyone else! Team Hometown’s Jack Riddle will lead the A group and Vinnie Baylerian will lead the B group.

“There will be less time on ‘main’ roads and more time experiencing a little fun character,” states Jack. Sounds pretty awesome, folks!

Pro-Motion Physical Therapy

Pro-Motion Physical Therapy is located at 205 W. Grand River.

New! For our hard core gravel riders, join Jack for a bonus/optional 30-mile pre-ride at 7 AM. Meet at Pro-Motion!

Express your interest HERE!


Gravel Ride + Monkey Loob Mixer with Lyndsay Stiles!

Monkey Loob

Wednesday, August 14th from 6-9 PM
Join us for a 13-mile Gravel Ride around and through Island Lake and back to the shop! We will then have a Monkey Loob Mixer — demonstration, Q&A about this amazing product, and time to socialize with Lyndsay Stiles, competitive mountain biker and inventor and owner of Monkey Loob, with fellow cyclists.

Lyndsay Stiles Monkey Loob

The ride will take off from our Hometown lot at 6 PM. Gravel, ,mountain bikes or fat bikes are all good — road bikes, maybe not so much for this ride! Helmets required.

Don’t have a bike? Ask about our rental program! We have a fleet of rentals in various sizes.

BYOBeverages for the after-ride festivities!

Let us know you’re coming HERE!


Women’s Entrepreneurship: FREE Fitness Forum!
Thursday, August 22 from 6-8 PM

Free Fitness Forum

Our fabulously informative Women’s Entrepreneurship Series continues, this time with a focus on FITNESS.

For new fitness professionals and business owners in the fitness industry (as well as those considering this career path), come spend the evening with inspirational women who will share their business journeys via a panel discussion. Be sure to bring your questions!

There will be food, there will be fun, and there will be fellowship with like-minded women!

Topics to be covered:

  • Where should I teach?
  • What should I expect in terms of startup cost?
  • What is my target client base, and how do I find them?
  • How do I increase attendance?
  • What are the best ways to market myself?
  • When do I throw in the towel and when should I persevere?
  • Competitors — friends or foes?
  • And much more!

SIGN UP HERE!

Body Within Jenny Schild

Last week, we introduced you to our first panelist, Fitness Coach and Personal Trainer, Jenny Schild with Body Within. Jenny holds a personal training certification from American Council on Exercise (ACE) and YogaFit certifications. Her specialty is getting people started!

Pictured left: Jenny Schild
Pictured below: Leslie Barrett

Leslie Barrett

This week, meet our next panelist, Hometown’s very own Events Coordinator, Leslie Barrett! Many of you have seen Leslie teaching her Zumba classes at the shop — and that’s because she’s also an entrepreneur who operates Zumba with Leslie Barrett

As a licensed Zumba instructor, Leslie teaches at multiple locations in the Brighton area. She got her start 7 years ago as an introverted and somewhat timid student in the back of another instructor’s class. As she gained confidence and discovered how life-changing Zumba is, she found herself in the instructor training and began teaching independently of a studio/gym, renting various spots and venturing into corporate wellness programs.

“I love the freedom of being an entrepreneur and being my own boss. I can tailor my business to reflect my own values  — integrity, compassion, encouragement — and help others find their own love for fitness through Zumba,” shares Leslie.

Stay tuned to hear who our next panelist is, in next week’s newsletter! 


In Team Hometown News…

Doug Lapp

Doug Lapp is such a good sport — what better Hometownie to share the love of mountain biking with a group of newbies?

Doug volunteered his time to collaborate with Island Lake on Wednesday, August 7th for Intro to Mountain Biking, part of the park’s summer recreation programming. Great job, Doug!


FITNESS CLASSES AT HOMETOWN BICYCLES



Cardio Drumming | Wednesdays 6 PM and Saturdays 9:45 AM$5 drop-in / $5 equipment rental – With Martha Soraruf |Click to learn more

Power 30 | Wednesdays 7 PM
$5 drop in – With Martha Soraruf  |  Click to learn more

Zumba | Mondays 6 PM and Thursdays 9:30 AM
$8 drop in or “10 classes for $60” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays 9:30 AM and Sundays 10:30 AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Sati Yoga | Tuesdays 6:30 PM beginning August 13
$7 drop in – With Dawn Gaden, RYT  |  Click to learn more

Kicking off December in incredible ways!

Team Night was AMAZING!
Team Hometown Bicycles on Team NightThere was laughter. Inspiration. Unveiling of the new Team Kit. Camaraderie. Awards. And there was a KILLER taco bar!
What a GREAT NIGHT recapping all of the amazing 2018 Team Hometown Bicycles accomplishments and sharing heartfelt appreciation for everyone who made it possible: Sponsors, outstanding Team Captains, volunteers who went above and beyond, and everyone else who helped to make it one fantastic year!
We welcomed new Sponsors and returning Sponsors — thank you! — and feasted. We welcomed new Team members and shared our mad love for cycling — and feasted. We laughed and some of us even cried — and feasted. Oh my gosh, did we mention that we feasted??

Thank you to Lowry Solutions for sponsoring Team Night and to Beauchamp Water Treatment for supplying the bottled water for the evening. We couldn’t do it without you!

Missed Team Night? You can still join the Team! Drop by our shop for a Team Application and to figure out your kit size!

Team Hometown Bicycles at Team Night


Sponsor Corner: Meet ProMotion Physical Therapy

Vincent Baylerian
Team Hometown Sponsors are so much more than a logo on a jersey. Our Sponsors live the lifestyle we promote and actively participate in the sport we love!

Over the coming emails, you’ll enjoy interviews with each of our Sponsors – courtesy of your Events Coordinator Leslie. Learn what makes them tick, the services they offer, AND crazy fun trivia about these amazing people who have chosen to support your Team!
Platinum Sponsor: Vinnie Baylerian, PT, DPT of ProMotion Physical Therapy

First, some background!
Originally from the Detroit area, Vinnie attended Miami University in Oxford, Ohio, where he competed on the Varsity football team and earned his Bachelor of Arts in Psychology. He was accepted into the Physical Therapy Program at Daemen College in Amherst, NY and graduated with his BS in 1996. After many years in the field, and a climb from staff therapist to clinical director, Vinnie returned to Daemen College and earned his Doctorate in Physical Therapy in 2004. In 2010, he started ProMotion Physical Therapy, PLLC, in Brighton. His main focus is the treatment of orthopedic and sports-related injuries. In addition, Vinnie is a certified Level 2 Clinical BikeFit Pro.

What sets ProMotion apart…
As a family owned and operated facility, ProMotion values their patients and staff as extended family. The core staff has been together for over 5 years. Trying to keep patients with the same therapist as much as possible is a key philosophy. The facility is open early mornings and later evenings, as well as Saturdays, to meet the needs of their client base. ProMotion is actively involved in the community, including Brighton Area Schools.

What’s this about a BAND?
In the spring of 2016, Vinnie’s cousin, Greg, said, “Let’s form a band, and you can play the bass.” This sounded great in theory, as Greg and his brother, Steve, had been in bands before – Vinnie, however, had never played the bass!

Good thing he was game for trying because the band D.o.L. (Descendants of Levon) was formed. Levon was the middle name of Vinnie, Greg and Steve’s grandfather. Family inspired the formation of the band; therefore, it seemed apt to choose a band name to represent theirs.

When asked about favorite songs in their repertoire, Vinnie said some of his include “Dreaming” by Blondie, “Why Pt. 2” by Collective Soul, “Am I Wrong” by Love Spit Love, and “Only a Memory” by The Smithereens.

Descendants of LevonStage fright? Yay or nay?
“It hasn’t really been an issue at this point, and I hope it stays that way,” says Vinnie.

Did you know… that Hometown is planning a Roll & Rock Fundraiser? Which band should we include?! Hmm…

Family also means the four-legged variety
The Baylerian family recently lost their beloved dog, Bodi, a Kai Ken. She was a week shy of her 16th birthday in July. “The perfect dog, in our opinion. Very smart, loving, active and independent. We miss her every day!”

Someone, um, really, um, likes ice cream…
Mint chocolate chip, coffee, superman, blue moon, bubblegum, chocolate chip, moosetracks. Yes, these are some of Vinnie’s favorite things.

And how about those resolutions?

Whether or not we like to admit it, most of us do set resolutions or goals for the New Year. We had to ask Vinnie to share his. Here they are:

  1. As always, ride more!!!
  2. And lose about 10 pounds (see above – the many ice cream flavors!)

We can’t wait to collaborate with Vinnie and ProMotion on MANY exciting endeavors in 2019. Stay tuned to see what kind of fun we’re cooking up together!


When MAGIC Happens at Hometown…
Hometown Bicycles Women's Entrepreneurship Clinic and Forum with Dawn Bhajan and Leslie Barrett
Above from left:  Colleen Fitzgerald of Sky Zone Indoor Trampoline Park Dr. Tianna Rooney ofPerspectives Therapy Services , Lisa Nelson of Hush Intimate ApparelDawn Bhajan (Hometown, CEO), Kelly Myers of Myers & Myers, PLLC, and Leslie Barrett (Hometown, Events Coordinator).

Yes, MAGIC… because that is exactly what happened at our inaugural Women’s Entrepreneurship Forum on December 4th.

Wow, wow and WOW! Over 40 women attended our kickoff event for women business owners, current and prospective. Dawn and Leslie, your Hometown ladies, both believe strongly and passionately in entrepreneurship and understand the many challenges women face along the way. We couldn’t be more pleased with the exceptional panel of REALwomen who shared their expertise, personal struggles and triumphs, humor, and vulnerability with all of us at this event. Thank you so much for giving of yourselves.

Women's Entrepreneurship at Hometown BicyclesWhat a diverse and fascinating audience too! With the positive feedback we received, we cannot WAIT to continue this series in the New Year and create a supportive network for women entrepreneurs here at Hometown.

If you have an entrepreneurial area of particular interest, please email Dawn at office@myhometownbicycles.com or Leslie at events@myhometownbicycles.com. We would love to hear from you!

“A brilliant idea doesn’t guarantee a successful invention. Real magic comes from a brilliant idea combined with willpower, tenacity and a willingness to make mistakes.”  — Lori Greiner


In Case You Were Wondering…

YES!! Our Inventory Reduction Sale of up to 70% on in-stock items and up to 40% on in-stock bikes is STILL GOING STRONG!! Drop by to see what kind of damage you can do to that Christmas list…

Hometown Bicycles Storewide Inventory Reduction Sale


Hometown folks are the best…
the Toys for Tots bin overfloweth!

~ Please help us keep that holiday spirit flowing!

Chili to Die for & Up to 40% Off Cycling Apparel

Hometown Bicycles 3rd Annual Chili Cook-Off

Team Hometown Bicycles' Jack Riddle, winner of Hometown Bicycles' 3rd Annual Chili Cook-OffWe came, we saw, we ate chili… COPIOUS amounts of chili!

Those who left hungry from last weekend’s 3rd Annual Hometown Bicycles Chili Cook-Off didn’t do it right!

We reached an all-time record participation with 16 chili entries ranging from spicy and gamey to mild and vegetarian. Congratulations to Team Hometown’s Jack Riddle, who won the Cook-Off trophy with a Bacon Onion Chili that might arguably have been to die for. (Bacon! Who’s with me?!)
Hometown Bicycles 3rd Annual Chili Cook-Off Fat Bike Friendly Ride
An impressive number of riders braved the bitter wet-cold to launch our 2018/19 Winter Fat Bike Friendly Shop Ride. We warmed ’em back up with bowls of piping hot chili and a friendly competition on our Zwift trainer set-up!
Shaun and Dawn Bhajan with birthday cake at Hometown Bicycles' 3rd Annual Chili Cook-Off
Shaun was feelin’ the love from all of the birthday wishes brought his way. A warm-hearted “Thanks!!” to all of you who attended – and cooked and baked and fueled his lottery passion – to make his 40th birthday celebration one he’ll always remember! Can’t wait for next year’s event!


Hometown Bicycles Cycling apparel sale up to 40% off

 Thursday, Nov. 15th – Saturday, Nov. 17th 

UP TO 40% OFF CYCLING APPAREL*

(10% off Special Orders!)

On cycling wear of all shapes, sizes, and seasons, we’re treating you to one of the best discounts we’ve EVER offered on clothing! Jerseys, jackets, shorts, bibs, socks, shoes, fashionwear, helmets – it’s ALL fair game with this week’s incredible promotion:
 Spend this… **

•  Up to $50
•  $51 – $100
•  $101 – $200
•  Over $200 

GET THIS…                            

   15% OFF your cycling apparel purchase 
   25% OFF your cycling apparel purchase
   35% OFF your cycling apparel purchase
   40% OFF your cycling apparel purchase 

Plus, enjoy a bonus 25% off Parts & Accessories when you make a clothing purchase!***

* Cannot be combined with other discounts or promotions. Excludes gloves and consignment clothing.
** Pre-tax total in cycling apparel dollars.
** Excludes trainers.

Keep a close eye on your emails and our Facebook page for more November excitement!


Winter fat bike riding

FREE WINTER CYCLING GEAR CLINIC
Join us as we tackle the topic of winter body covering – most importantly, what will keep you SAFE, DRY, and WARM.

THU, 11/15  Winter Gear Clinic7-8:30pm
SAT, 11/17 Winter Gear Clinic9:30-11am


Team Hometown Bicycles 2018
COME TO 2019 TEAM NIGHT!
Sunday, December 2nd, 5-8pmLearn about joining Team Hometown, meet our Sponsors, pre-order your Team kit, and enjoy a complimentary Taco Bar!
FREE event! REGISTER NOW!

BECOME A TEAM SPONSOR
As our jersey fills up with logos, our Sponsor roster is rapidly filling up with dedicated, loyal, skilled, best-of-the-best businesses with strong ties to cycling. Will your company be next on board?

Kelly A. Myers of Myers and Myers, PPLC, Colleen Fitzgerald of Sky Zone Indoor Trampoline Park, Lisa Nelson of Hush Intimate Apparel, and Dr. Tianna Rooney of Perspectives Therapy Services
Women’s Entrepreneurship Clinic & Forum (12/4, 6-8pm)
Hometown CEO, Dawn’s, passion for female enterprise = a new “girl boss” clinic series!
On Tues, Dec. 4th, 6-8pm hear from four, local, powerhouse women business owners about the elusive work-life-family balancestaying competitive in a changing market, the legalities of being your own boss, and setting boundaries! 
Free; refreshments provided:  SIGN UP!
Our guest speakers, pictured above, clockwise from top left: Kelly A. Myers of Myers & Myers, PLLC,Colleen Fitzgerald of Sky Zone Indoor Trampoline ParkLisa Nelson of Hush Intimate Apparel, and Dr. Tianna Rooney of Perspectives Therapy Services

Hometown Bicycles Fat Bike Friendly Shop Ride
HOMETOWN BICYCLES SHOP RIDES

Our Shop Rides are open to the public, and span the cycling spectrum from beginner to advanced, road to trail, and everything in between. FOR ALL RIDES, please arrive 15 minutes early and confirm details in advance on our Facebook events page.

Gravel Grinding 101  |  Level: Novice & Up

WEDNESDAYS, 5:45PM  |  FROM HOMETOWN  |  Find ride details and updates HERE!

………………………………………………..
Sunday Gravel Grinder  |  Level: Intermediate/Advanced

SUNDAYS, 9AM  |  VARIES  |  Find ride details and updates HERE!

………………………………………………..
Fat Bike Friendly Ride  |  Level: Novice & Up
SATURDAYS, TIME TBD  |  VARIES  |  Find ride details and updates HERE!
*** Fun fact: WE RENT BIKES! ***

Fitness classes at Hometown Bicycles, including Cardio Drumming, Yoga, and Zumba
FITNESS CLASSES AT HOMETOWN BICYCLES
Cardio Drumming | Wendesdays at 6:00PM
$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more
Hatha Yoga | Thursdays at 10:45AM
$8 drop in per class – With Stacy Mulka  |  Click to learn more
Zumba | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett  |  Click to learn more
Zumba GOLD | Fridays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Chili in the slow cooker at Hometown's 3rd Annual Chili Cook-OffThere is always, always, ALWAYS something “cooking” at Hometown.

~  That’s our promise to you.

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