The elephant in the room, Ladies Night Out countdown, and we smell chili in the air…

Many of you are familiar with the newly installed trade tariffs that are already shaking the cycling industry, which imports much of its products – bikes, parts, and accessories – from overseas. We’re seeing the repercussions deluge down from the manufacturers, to the suppliers, to us local dealers. Last Monday, Jamis instituted a 10% tariff-induced increase across the board… and they’re just one of thousands forced to do the same.

WHAT DOES THIS MEAN FOR YOU?  We have always been and will always be a service-focused bicycle shop – with a mission of making our value always exceed our price – but we do understand that our customers rely on us to also offer bicycles, parts, and accessories. Prices on these will necessarily be impacted industry-wide, and that includes here at Hometown.

We’ll continue to make decisions that help us provide you with the best value at the best price. In the meantime, we so appreciate your support and understanding. Bear with us – there continue to be exciting things afoot here at Hometown (there always are!), and we won’t let a tariff interfere with the important work we’re doing for you!

To read up on the bicycle tariffs, CLICK HERE.


Guest speakers include local super-women who saved their life with cycling, lost 125 lbs. to sign up for a first Ironman, and competed in the Olympic trials!!!

Ladies! You are in for a fantastic evening… this motivational, inspiring and wine-filled event has been planned for you by your Hometown gals! We are closing the shop early on Tuesday, October 16th because this time with you is so important to us.

Unwind from your day with a 30-minute yoga class with Stacy Mulka and chair massagewith Shannon Rau. Feast on some yummo munchies and sample some wine while THE LONE MAN, Shaun, will educate and entertain you during his mini-clinics on bicycle trainers and fat bikes.

You will haveChristine Addy the opportunity to meet with and shop from some of our talented vendors, such as Christine Addy with Drip ‘n Splatter… be sure to check out her fabulous clocks!

And then sit back and get ready to be wowed by personal stories shared by some amazing Hometown women… stories of struggles and triumphs. Thank you to Robin Fry, Cindy Housel, Leslie Barrett and Sarah Boyle for your willingness and enthusiasm to share your journeys with us!

Not only will you leave with a goodie bag chuck full of awesome, we hope you will carry with you feelings of support, friendship, camaraderie and all-around good vibes!

$30 pre-registration

REGISTER NOW or in person at the shop!

Optimist Club
Brighton Optimist Club honors Hometown!

We couldn’t be more proud to have received an invitation to the Brighton Optimist ClubPresident’s Dinner and Annual Banquet on September 27th.  Hometown Bicycles was awarded for our participation in the Brighton 4th of July Parade and Bike Decorating Contest. Over the years, we have helped the Optimist Club’s presence in the parade grow from one entrant to, this year, a whopping 50 children and parents riding their bikes down Main Street in the best parade around! 

Shaun, Dawn and their beautiful award are pictured above, alongside Lt. Governor William Hampton, 2018 Governor Theresa Jarrett and Gary London, President of the Brighton Optimist Club.

Thank you, Brighton Optimist Club, for all of the awesome work you do in our Community!

Tour De Livingston 2018: What a stellar October day!

Tour de Livingston
Tour de Livingston
Wow, what a Hometown-pride-filled day of awesomeness at last weekend’s sensational Tour de Livingston!

Our Team was sure representin’ at this must-ride event of October and top notch Howell Rotary fundraiser for Livingston County United Way. We are so proud of you for your efforts, your positive attitudes and your overall spirit and soul as you trekked up to 100 miles to support a great cause!

Hometown gave away a beautiful Jamis Renegade, there were smiles galore, and if you take a close look at the top left photo, you may even see a Shaun on a Stick… they were everywhere!

Tour de LivingstonTour de Livingston

Thank you, HOWELL ROTARY & LIVINGSTON COUNTY UNITED WAY, for another chance to support our Community through cycling!

Team News: Settlers Park Trail Cleanup and Michigan Mountain Mayhem!Thanks to everyone who came out to help work on the new Settlers Park mountain bike trail! A whole slew of volunteers, led by Tom Hermann, gathered on September 29th to beautify and make improvements to the trail located behind Meijer in Hartland.

Team members Mike Dyer, Les Cook, Jim Thompson, Keith Cowgar, Laura Faunce and Scooter Gates put their backs into it alongside Tom. They were also joined by Gage Thompson, Dan Whitman, Matt Mascot, and Elliott Klein and his family.

“We put in 36 hours of work!! It was really fun. We built some really cool features.” – Mike Dyer

The Pathways at Settlers Park consist of a paved 1.2-mile loop and a brand new 2-mile mountain bike path. The Motor City Mountain Biking Association (MCMBA) installed the bike path, which is open to two-way, non-motorized traffic.

Team Hometown Bicycles' Jim Thompson and Mike Dyer muddy buddies at Custers Last Stand Against Human Trafficking Mountain Bike Race in Augusta, MichiganIn other team news, congratulations to Brad Allen and Erik Frazier for competing in the 60-mile Michigan Mountain Mayhem Gravel Road Race at Rotary Park in Boyne City on September 29th. The race is described as “sadistic”, if that tells you anything! Five monster climbs, lots of fast gravel roads, multiple sections of tough seasonal roads which have sand, mud and rocks, plus a white knuckle descent. Whew!

Then, Mike Dyer and Jim Thompson were muddy buddies at Custer’s Last Stand Against Human Trafficking MTB Race in Augusta, MI on Oct. 6th, rocking 2nd and 3rd respectively in their age groups. Way to take a stand, guys!

Great job, Team!

Chili Aficionados: Save the Date!

Chili Cook-OffWhen: Saturday, November 10th
Where: Your Favorite Bicycle Shop
What: Chili Cook-Off
Why: To consume copious amounts of chili and vote for your winner
How: Spoon it in, people! 

Are you a chili connoisseur? Do you think you make the baddest chili around? Are you competitive and IN NEED OF THIS TROPHY?! (You know you want it…)

Mark your calendars now and get those recipes simmering!

Hometown Bicycles Fat Bike Friendly Shop Ride
Our Shop Rides are open to the public, and span the cycling spectrum from beginner to advanced, road to trail, and everything in between. FOR ALL RIDES, please arrive 15 minutes early! Don’t miss one moment of fun! (Always confirm rides in advance on our Facebook events page. Rides, times, and locations may sometimes vary!)

Iceman Training Ride  |  Level: Intermediate/Advanced
*** RUNNING 10/13, 10/20 & 10/27 TO PREP FOR ICEMAN (11/3) ***
SATURDAYS, 9:00AM  |  VARIES  |  Find ride details and updates HERE!

Gravel Grinding 101  |  Level: Novice & Up

WEDNESDAYS, 5:45PM  |  FROM HOMETOWN  |  Find ride details and updates HERE!


Ladies Only Fat Bike Friendly Ride  |  Level: Novice & Up

COMING SOON – STAY TUNED!  |  Find ride details and updates HERE!

Friday Night Lights Trail Ride  |  Level: Intermediate/Advanced

FRIDAYS, 8:30PM  |  FROM HOMETOWN  |  Find ride details and updates HERE!

Sunday Gravel Grinder  |  Level: Intermediate/Advanced
SUNDAYS, 9AM  |  VARIES  |  Find ride details and updates HERE!

Fat Bike Friendly Ride  |  Level: Novice & Up
SATURDAYS, TIME TBD  |  VARIES  |  Find ride details and updates HERE!
*** Fun fact: WE RENT BIKES! ***

Fitness classes at Hometown Bicycles, including Cardio Drumming, Yoga, and Zumba
Cardio Drumming | Wendesdays at 6:00PM
$5 drop-in / $5 equipment rental – With Martha Soraruf  |  Click to learn more

Hatha Yoga | Thursdays at 10:45AM
$8 drop in per class – With Stacy Mulka  |  Click to learn more

Zumba | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett  |  Click to learn more

Zumba GOLD | Fridays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Tresa O’Rourke  |  Click to learn more

Little girls with dreams become women with vision. 

(Hi Aria! You are the perfect example.)

Choose-Your-Own-Deal Bike Trainers + Novemberfest Highlights

Hammer Direct Drive Trainer Pre-Order promotion at Hometown Bicycles

‘Tis the Season to Ride Trainers

(you know you were singing it…)

Or, maybe we should have said… STOP!! Hammer time!

Whatever your musical bent, this awesome Hammer Direct Drive Trainer pre-order deal will get your legs singing with a winter workout to keep you on your A-game. Choose from 10% savings – OR – a FREE Trainer Kit with purchase (riser block, mat, and sweat guard – $140 value) – OR – a $200 trade in on your old trainer! Order goes out 11/20! Stop in for details, or, you know, to thank us for getting two songs stuck in your head (DUH-nuh-nuh-nuh–NUUHHH-nuh-nuh CAN’T TOUCH THIS!)

Hometown Bicycles Novemberfest highlights


Bet you didn’t know that fat bikes and chili make a perfect partnership! Or maybe you do, if you came to last Saturday’s 2nd Annual Hometown Bicycles Novemberfest! It was bigger, fatter, and even more scrumptious than last year’s event.

We unveiled Hometown’s limited edition Beartrax full suspension fat bike to a highly appreciative crowd. Fat bike demos kept our fatties rollin’ all day. Over 35 riders joined us for our Novemberfest Fat Bike Friendly Ride through Island Lake. And the Chili Cook-off deliciously capped off the evening with warm, sweet, savory, and spicy entries from 15 Hometown crockpot masters. Our thanks to everyone who rallied to Shaun’s chili challenge, and congrats to John Nelson, whose sweet ‘n mild entry was emptied almost as soon as it hit the table!

Olga, goddess of desserts, your sweet addition to our event had us Hometownies swarming around the dessert counter! Thanks for the delicious wrap-up to a wonderful evening!

2018 Novemberfest plans are already in the works, and Shaun’s plotting out new recipe strategies to out-chili next year’s competition. You have a year to thwart his attempts, Hometownies, so perfect those chili recipes now!!

Team Hometown Bicycles 2017


December 3rd marks our 2018 Team Night event, where you’ll learn all about Team benefits and expectations, get your questions answered, sign (or re-sign) up for the Team if you’re ready to commit, get Team kit pre-order discounts, and crunch on tacos and sip beer from our mucho gusto Hometown taco bar, all in Your Happy Place! Our 2017 Team is currently 57 strong – LET’S MAKE IT GROW!! Bring friends, family, and anyone you think would make an awesome addition to our 2018 Team!!
No cost to attend. Desserts welcome but not required!

Santa sighting at Hometown Bicycles
If the big guy himself shops holidays at Hometown… we’re just sayin’…

Hometown Bicycles financing rates with candy
Synchrony Financial financing options at Hometown Bicycles

Hometown Bicycles Novemberfest Fat Bike Friendly Mountain Bike Ride at Island Lake

I came, I saw, I conquered.

– Julius Caesar

A Hometown Exclusive & Shaun’s Chili Challenge

THIS SATURDAY (11/11):Novemberfest is ON!Hometown Bicycles exclusive BEARTRAX, full suspension fat bike

Will be revealed at Novemberfest. Discounts for event-day pre-orders.
Drop in this week before the event for sizing and with all of your fat bike questions.

*** Shaun says: “If you have to ask for permission, DO IT NOW!” ***

Hometown Bicycles 2nd Annual Novemberfest logoYOU’RE INVITED!11/11/17  •  NOON-6PMYOU’RE INVITED!11/11/17  •  NOON-6PM… to The 2nd Annual Hometown Bicycles Anniversary Party, Post-Iceman Fat Bike Friendly Mountain Bike Ride, Fat Bike Demo, Fall Sale, and Chili Cook-off *whew!!*, which we’ve affectionately nicknamed “Novemberfest!

Building off of the fun from last year’s shindig, this November 11th, Noon-6pm event celebrates YOUR role in Hometown’s move to this big, beautiful, bicycle adventure center just over 2 years ago, along with 2017 Iceman adventures, fat bike season, and your culinary skills! Includes:

Click the links above for details and to sign yourself up for the Fat Bike Friendly Mountain Bike Ride or to enter the Chili Cook-off (no charge for either). We’re so excited to celebrate with you this weekend!

Hometown Bicycles financing rates with candy

I’m sure you’ve spotted the following graphic in all of our emails:

Synchrony Financial financing options at Hometown Bicycles

If a fat bike is in your future – or anything else from Hometown – know that we offer options to help stretch your dollars and lighten your financial load. Purchases up to $1,000 come with 6 months deferred interest, and anything above that gets you 12 months deferred interest. Pre-approval is a breeze – in fact, you can CLICK HERE to do it in advance and make your check out process quick and easy. Questions? ASK SHAUN! (810) 225-2441

Hometown Bicycles 2nd Annual Chili Cook-off Trophy


Bet you didn’t know your bike guru was also a wizard with the crockpot…

He’s already proclaimed himself the winner with his Caribbean Chili, but this is a People’s Choice competition, so it’s not over ’til the fat bike rider sings! Shaun’s thrown down the gauntlet – we need every last one of you crockpot cooks to turn this into a competition!
for a chance to win the cool trophy pictured above, a SELCRA gift certificate (thanks, SELCRA!), bragging rights, and a chance to show Shaun how it’s done!

Hometown Bicycles Fat Bike Shop Ride


There are already 20 fat bike, plus bike, and mountain bike riders registered for our November 11th, 3:30pm, Novemberfest Fat Bike Friendly Mountain Bike Ride from the shop, but “the more, the merrier!” Get your gear on, and join us for an appetite-generating jaunt through the Island Lake trails and (for the fat bikers) badlands. You’ll return back to a hearty and belly-warming chili cook-off (chili challengers needed!) No cost to ride, and we’ll have fat bikes available to demo (call ahead!)

Team Hometown Bicycles 2017


December 3rd marks our 2018 Team Night event, where you’ll learn all about Team benefits and expectations, get your questions answered, sign (or re-sign) up for the Team if you’re ready to commit, get Team kit pre-order discounts, and crunch on tacos and sip beer from our mucho gusto Hometown taco bar, all in Your Happy Place! Our 2017 Team is currently 57 strong – LET’S MAKE IT GROW!! Bring friends and family. Details to come…
No cost to attend. Desserts welcome but not required!

Hometown Bicycles fat bike and chili crockpot

Hometown, and fat bikes, and chili… oh my!

– Hometownies everywhere

What a ‘Best Event Ever!’ Looks Like + Cycling in the Dark

Fat bike friendly mountain bike shop ride at Hometown Bicycles' Fall Extravaganza


One of our party-goers called last Saturday’s shindig “Hometown’s best event yet!”, and in terms of fun-for-the-whole-family, this-is-what-Hometown-Bicycles-is-all-about entertainment, we’d have to agree! Here’s a scrapbook-style look back at an event that has more than earned its place as an annual shop tradition… 

Yoga with Ashley Knuth of Tocca Massage and Yoga, Cardio Drumming with Martha Soraruf, and Zumba with Rael'e Buddenborg of Hamburg Fitness Center at Hometown Bicycles' Fall Extravaganza

ABOVE: Fitness classes brought insane levels of energy to the shop floor! Top left – party peeps eased into the festivities via dynamic yoga with Ashley Knuth of Tocca Massage & Yoga. Next up, our floor was ROCKIN’ to a Hometown favorite – Cardio Drumming with Martha Soraruf. Artist Peggy Kerwan (middle) and sponsor Sandy of Beauchamp Water Treatment & Supply (right) jumped in on the action, like the total rockstars that they are. Zumba had everyone swinging to lively Latin rhythms, courtesy of Rael’e Buddenborg of Hamburg Fitness Center (bottom left).

Artists Peggy Kerwan, Lauren Patrell of LPbyLP, Mickie of Nana's Knits, and Sarah Burke at Hometown Bicycles Fall Extravaganza

ABOVE: Our art fair may have been mini, but it was truly MIGHTY, thanks to the INCREDIBLE artistic talent of Hometown artists (left to right) Peggy Kerwan, Lauren Patrell of LPbyLP, Mickie of Nana’s Knits, and Sarah Burke. We love you, art peeps!

Sarah, we would like to add, braved the chilly winds to work her spray paint magic (bottom right) outside during our event. She’s an enterprising, artistic, high school student whose work we will soon be carrying at the shop. This gal is going far!

Kids making bicycle gear Christmas ornaments at Hometown Bicycles' Fall Extravaganza

ABOVE: Kids had a blast crafting their own Christmas ornaments out of painted bicycle gears in our first-ever kids’ craft class. Expect to see a lot more of these classes here at Hometown!

Jenny Schild of Body Within Personal Training, Vinnie Baylerian of Pro-Motion Physical Therapy, and Sandy of Beauchamp Water Treatment and Supply at Hometown Bicycles Fall Extravaganza

ABOVE: A few of our sponsors also got in on the action! Jenny Schild of Body Within Personal Training (top left) and Vinnie Baylerian of Pro-Motion Physical Therapy (top right) ran a no-charge, “Ask the Expert” session in our entryway, while Sandy of Beauchamp Water Treatment & Supply kept everyone hydrated and in good humor with her vivacious personality. Thank you, super sponsors!

Fat bike demo at Hometown Bicycles' Fall Extravaganza

ABOVE: We could hardly get the bikes prepped fast enough for our wildly popular fat bike demo. Demo-ers pounded through the newly named Liam’s Loop trail behind our shop (top), and then again in Island Lake.

Fat bike friendly mountain bike shop ride with Shaun Bhajan at Hometown Bicycles' Fall Extravaganza

ABOVE: And speaking of riding Island Lake, our event also drew an enormous crowd for the Fat Bike Friendly Mountain Bike Ride with Shaun.

Crockpots full of delicious chili at Hometown Bicycles Fall Extravaganza Chili Cook Off

ABOVE: The cherry on top for the riders and their families was coming back to a 15-entry Chili Cook-Off event of delicious proportions. Congrats to Terry and her Surprise Chili for the People’s Choice win! We had no idea so many of our Hometownies could rock the crock(pot)!!

THANK YOU!! We can’t wait until next year’s Fall Extravaganza!



Hometown Bicycles Night Lights Shop Ride

Happily, cold weather and early nights do NOT signal the end of cycling season! Here are a couple shop rides you won’t want to miss this week:

Friday Night Lights – November 18th, 7:00 p.m.
Meet at the shop by 6:45 for an intermediately-paced night jaunt through Island Lake. Be sure your lights are charged, and bring a back-up, if you have one!

Fatbike Friendly Ride – Saturday, November 12th, 10:00 a.m.
Join the Hometown crew as they explore the Milford area mountain bike trails on fat and mountain bikes. NO DROP RIDE. ~ 12-14 miles. Please dress for the weather. Meet at Milford trailhead, located on Peters Rd. between GM/Commerce Rd., on the West side. Park in the lot closest to Peters Rd. (if you see baseball fields to your left, you’re there)

IMPORTANT NOTE:  Rifle Season runs November 15-30. Please consider exploring non-hunting parks during the day and those with hunting after dark. It’s only two weeks – let’s stay safe!  


Synchrony Financial financing now available at Hometown Bicycles on all bicycle purchases


See the amazing companies below? They’re our 2015/16 sponsors, and some of the coolest people and businesses we know. As 2017 approaches, we’ll be opening up additional opportunities to take on a Team Sponsor role. Stay tuned for details in an upcoming email!
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