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    Hometown Bicycles:
    10595 Grand River Road
    Brighton, MI 48116
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    Shop Hours:
    Monday: 10 AM - 7 PM
    Tuesday: Closed
    Wednesday: Closed
    Thursday: 10 AM - 7 PM
    Friday: 10 AM - 7 PM
    Saturday: 10 AM - 5 PM
    Sunday: 10 AM - 5 PM

    Public Holiday hours and closures will be announced on our Facebook Page and News letter:

    -----------------------------

    (810) 225-2441

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Today, a Bike Build & a Path to Nowhere

The Story of Hometown: Part 2 of 3
COMING TO A CROSSROADS

Last week, we shared an in-a-nutshell history of Hometown Bicycles. This week, let’s talk about where we are today…

Most of you already have a handshake acquaintance with the 4 fundamental cornerstones of Hometown – these are the 4 rules we operate by, and are why we are the business we are today.

ALL of the decision we make MUST BE:

————————————————————————-
1) GOOD FOR THE COMPANY because we need it to do what we do.

2) GOOD FOR THE CUSTOMERS because they trust us to do the right thing.

3) GOOD FOR THE COMMUNITY because we are a part of it.

4) GOOD FOR THE INDUSTRY because we love it.
————————————————————————-

We’re about to put this system through its paces…

WHERE WE ARE TODAY

You’ve helped make us a thriving bicycle sales and service business in Livingston County. We’ve grown into two locations, initiated and participated in all sorts of cycling events, won awards, made rides, had fun, and created the rock-your-socks Hometown experience that first inspired us to open the shop.

You especially know our Brighton store well; it’s been your home away from home – and ours, too – for nearly 5 years. And now we’re coming to a crossroads for our beloved Hometown Bicycles…

Let’s talk more next week,

Shaun & Dawn Bhajan             

Bike Lights & Night Safety Clinic: THIS THURSDAY!
bike lightsWHAT: In this clinic, we’ll cover everything from the various styles, features, and benefits of bike lights, to where they go and why, to which lights you need and which you don’t.

Immediately after, anyone who’s interested can join us for a Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.

WHEN: THURSDAY, OCTOBER 30TH at 6:00PM

WHERE: Hometown Bicycles of Brighton

Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

………………………

 

HEATHER & GREG’S BUILD-A-BIKE SUCCESS
Customer Highlight: Fun with fat bikes
(Heather & Greg hard at work on their fat bike builds)

Heather and Greg have officially been inducted into the Hometown Hall of Coolness. When they’re new fat bikes arrived, so did they… determined to build them with their own two (four) hands. Now they know their bikes backward and forward, and are triumphantly fat biking the trails. Nice work, Heather and Greg!

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A Path to Nowhere
Community Highlight: The bike path that isn’t one after all


(Actually, this path does lead somewhere – it currently leads to the sewage pump station on Grand River.)

We recently made the 30-second pilgrimage to Brighton Township’s bike path construction site to catch a glimpse of the new bike-path-in-progress… only to discover it’s not a bike path at all! They’re installing a narrow sidewalk instead – not wide enough for two cyclists to safely pass, and packed with the kind of sidewalk cracks that give riders carpal tunnel and headaches.

Pedestrians along Grand River are few and far between, while cyclists are frequent and numerous. We argue that there is greater value to the community and, more importantly, to the safety of cyclists and drivers, in building an asphalt bike path instead of a narrow sidewalk.

The Townships of Hamburg, Green Oak, Lyon, and Milford (to name a few) have all seen the value in bike paths over sidewalks. What happened in Brighton?

If this frustrates you, too, please call the Township and share your concerns: 810-229-0550.

………………………
GOOGLE’S CYCLEPLEX
Industry Highlight:  A cool company just got cooler

Google’s done some nifty things, but we think the Cycleplex is one of their greatest ideas ever. WIRED Magazine ran a great story about this bike sharing program:

Hometown’s History, Jim’s Joy, and Iceman

Hometown: A History
(Hometown Bicycles Brighton Service Shop – March 2010, 1 month before we opened)

Have you ever sat back and thought about where you were, where you are, and where you want to be?
With Hometown’s 5th Anniversary less than half a year away, we’ve been delving into the ‘why’s and ‘wherefore’s of our astronomical growth, and what our next steps will be to take the Hometown experience to crazy new heights. Over the next few emails, we want to share with you not only where we come from, but where you’re helping us go, and why that’s so darn important.
And it’s only right for us to share our ambitious goals with you because, without your support, none of this (gesturing proudly at Hometown Bicycles) would be possible!
WHERE WE WERE
HTB 1014 store start demoWe (Shaun and Dawn) started with an idea, a passion, and just enough money to pay for paint and some bike stands. Our dream was to launch a bike shop that would be more than just a store – it would be a rock-your-socks cycling experience.In March 2010, we located a mother ship for Hometown Bicycles in Brighton, and worked into the wee hours of every night, prepping the space for its new role as a Service Shop. HTB 1014 store start(We also got engaged!) By Tax Day, we were selling our very first customer a patch kit.By the following year, we were married and bustin’ down walls into our new, next-door retail space. HTB 1014 store start signJamis came into our lives –  one of the best decisions we’ve ever made.Since then, the Hometown crew has been involved in all sorts of cycling events – including our own – HTB 1014 store start sdlaunched shop rides and bike clinics, won Best Bike Shop and Best Retailer awards from our customers, our community, and our vendors, and have otherwise woven ourselves into the fabric of the community.

This past Spring, we opened our first satellite service location in Whitmore Lake. Whitmore Lake Shop photoAnd the adventures just keep on coming.

The time is coming for a new evolution… one that will help us become the bike shop of your dreams. We’re gearing up to take your Hometown experience to new heights, and can’t wait to share our vision with you.

Until our next email, when we’ll talk about Where We Are Now,

– Shaun & Dawn Bhajan     
         
Bike Lights & Night Safety Clinic: Get Lit Next Thursday!
bike lights
WHAT: In this clinic, we’ll cover everything from the various styles, features, and benefits of bike lights, to where they go and why, to which lights you need and which you don’t.Immediately after, anyone who’s interested can join us for a Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.
WHEN: THURSDAY, OCTOBER 30TH at 6:00PM
WHERE: Hometown Bicycles of Brighton
Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

………………………

 

JIM C. AND THE JOY OF CYCLING
Customer Highlight: A Cyclist with True Hometown Spirit
(Here’s Jim – holding the sign – at the GM loop at Tour de Livingston 2014.)

Jim Cleer embodies everything we like most about cycling and cyclists. Since he first dropped by our shop, we’ve seen Jim encourage so many others to get healthy through cycling. He’s always willing to help out, and focuses on what’s really important… the JOY of cycling. In Jim’s own words, here’s why he rides…

“When I was first asked to write about why I ride, I thought no problem. Now that I have actually started to put pen to paper I find it a little more challenging to express why I love riding.

Just a brief background on my riding career is the fact that I have really only been doing this for two years. Of course, I rode a bike as a kid, but hadn’t really been on a bike for 30 years.

Anyway, my buddy Tom talked me into going mountain biking in the fall of 2012. I used his son’s bike and we rode the blue trail  at Island Lake. At the time I was working out regularly and running and thought I was in pretty good shape. Well, one hour and 45 minutes later to ride approximately 10 miles of what I now view as a beginner trail proved me wrong.

I was hooked and went out and bought a mountain bike later that week. I love the feeling of being out in the woods. The group rides we do on Wednesday nights. The races I now compete in and the friends I have made while mountain biking. There is almost nothing more rewarding than successfully climbing a rock and root infested hill and then getting the pay off on the other end to scream down the other side while dodging trees, rocks and more roots and if your lucky, catching a little air as you go.

At least, that is what I thought for the first year.

I had a rather jaded opinion of what is commonly called a “roadie”. Mountain bikers as a whole are pretty much laid back. We ride hard, help those in need on the trail and drink beer. I was led to believe that roadies are a little more stuck up and live within all these etiquette rules of riding.

Well, I bought a triathlon bike in the late fall of 2013. I wanted to do a tri in the coming summer and found the bike on craigslist.com for a great price. I didn’t get much riding in on it as we all know what kind of winter we just had. But, spring finally came and I took to the road.

I started riding Kensington and Island Lake on a regular basis. I found the other “roadies” to be just as courteous and friendly as mountain bikers. Sure, they typically may look better in spandex bike shorts, but they gave me a new goal of trimming the waist line a little more.

I even got a flat one early Saturday morning at Island Lake about 6 miles from my car. There I was with no tube or CO2 walking the asphalt in tri shoes, not exactly the best shoes for walking. There were plenty of triathletes out doing training runs that morning and every single one of them asked if I needed help, wanted a tube or CO2. They were all really nice people.

Since then I have purchased a new road bike for racing and have taken to the road more than the trail. I love the speed factor of being on the road. With every ride I find some other way to improve either my form, pedal stroke, climbing, cornering or gear shifting. I realize I love the science part of biking too. I use speed and cadence meters along with my Garmin 310xt, to track my progress and see where I have opportunities to improve. Eventually, I will get a power meter, but they need to come down a little in price first.

To sum it all up, I don’t really have a single big reason why I ride. I ride because I love the people I meet, the camaraderie of the friends I’ve made, the strength and conditioning the sport gives me, the tools I get to use to improve, the knowledge I gain on a daily basis about all things bike, the stress relief it gives me after a crappy day at work and maybe most important, even with the tools I use to improve, it gives me time unplugged from all the non stop noise of tv’s, radio, the internet and work.

So, I highly encourage anyone one to hop on a bike and start pedaling. If after a while your legs start to hurt and you think you can’t go on, just look at them and repeat the immortal words of the legendary Jens Voigt, ‘Shut Up Legs’ and pedal on.”

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BIKE PATH… IN PROGRESS!
Community Highlight: Construction’s underway by the shop


Now here’s some orange barrels we can get excited about! Last week we talked about Brighton Township’s plans for a new bike path running from Old 23 to Pleasant Valley along Grand River, and eventually connecting at Kensington Road.

Hometown tips its hat to the Township… can you believe construction has already begun!? Just a stone’s throw east of the shop, workers are laying the foundation for the first leg of the path. It’s a beautiful sight… come by and check it out!

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ICEMAN COMETH… VERY, VERY SOON
Industry Highlight:  Come chill with us at MI’s favorite MTB race

Hometown will be there with tent, beer, and cheer… Every year, Hometownies make a pilgrimage north to ride the breathtaking trails of the northern LP, and we’ll be there to cheer them on. Join us there on Saturday, November 8th!

Bike Lights Clinic, Tim’s Triumph, and the Tour

Bike Light Clinic & Devil’s Night Ride

UFO on night road

IF YOU DON’T LOOK LIKE A UFO WHEN YOU RIDE, YOU’RE NOT USING ENOUGH LIGHTS. Here’s the deal… we really like you, and we want to help keep you SAFE on your nocturnal cycling adventures.
On Friday, October 30th, 6:00pm at our Brighton store,
we’re hosting a FREE Bike Light & Night Safety clinic that you won’t want to miss.
This clinic will cover everything from the different styles, features, and benefits of cycling lights, where they go and why, and which lights you need and which you don’t.

Immediately after, anyone who’s interested can join us for our Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.

Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

………………………

 

HIP HIP HOORAY FOR HOMETOWNIE TIM BART
Customer Highlight: Congratulations on a triumphant ride!
Tim Bart of Hometown Bicycles wins the Michigan Mountain Mayhem Gravel Grinder Bicycle Race

Recognize this character? It’s Hometown’s own Tim Bart, and we’re MIGHTY proud of him. Here he is, muddy but victorious, after winning his age division at the Michigan Mountain Mayhem Gravel Grinder in beautiful Boyne City. Way to rock the dirt, Tim!

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TOUR DE LIVINGSTON IS THIS WEEKEND!
Community Highlight: Be there or be square!

Tour de Livingston website
A local ride supporting a local cause, gorgeous fall scenery, delicious food, routes for all levels and all ages, a chance to hang out with your Hometown peeps… all that’s missing to make this a perfect event is YOU!

 

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TOP 10 WAYS TO STAY MOTIVATED ON A BIKE
Industry Highlight: Global Cycling Network quick tips & comedy

Global Cycling Network video - Top 10 Ways to Motivate Yourself

Both helpful and hilarious, the Global Cycling Network (GCN) YouTube channel is chalk full of “Top 10” tips and industry news for the avid cyclist. If you enjoy bicycles and a lively blend of the silly and the serious, you’re going to love this channel!
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