A Serious Message from Shaun & Dawn

Dear Hometownies…
You all know that we have a project going on in Hometown’s back room – a buildout for a new service shop and business incubator. We’ve had a vision for Hometown Bicycles that originated way back in our pre-Hometown days – a vision that entails carving a new trail in our industry. Moving to this location was part of that. So was growing Team Hometown. And now this buildout takes us a sizable step closer toward making that vision a reality.

As with most renovation projects, regulations and “the unexpected” are adding to the bottom line. To combat this, we’re orchestrating a massive Inventory Reduction Salefor the entire month of December, beginning NOW. When we say massive, we’re talking discounts of up to 40% on in-store bikes, and up to 70% or more on nearly all in-store product. This is a no-bullsh*t, clear-the-floor event with a laser focus on an end game that, if we do it right, could change the way you view bike shops.

Curious? Good – stay that way! Your excitement to see what Hometown is up to next has ALWAYS been a major driving factor in the evolution of what we do and how we do it.

If Hometown truly is your bike shop, then we ask you to put your money where your loyalty is. We’ll be offering better deals than you can get online (or even at store closings), plus the satisfaction of supporting local entrepreneurialism and YOUR SHOP.

Let’s do this – together.

Shaun & Dawn
Owners, Hometown Bicycles

Hometown Bicycles 2018 December Inventory Reduction Sale

Modified Shop Hours this Tuesday

Due to the high level of interest in this Tuesday’s Women’s Entrepreneurship event at Hometown, we will be closing the shop early on Tuesday, December 4th at 6pm, so that we can run our program on the main sales floor. Normal hours will resume Wednesday morning.
Thank you! 

Tour Kick-Off Ride and The Mark of a Good Man

Tour de Livingston Kick-Off Ride flier


You know that we are big-time Tour de Livingston fans. But did you know that we are SO into the Tour, that we ritually open the shop late for the annual Kick-Off Ride, so that all our staff can attend? It’s true!
Hometown will be leading this year’s free Tour teaser. If you ever wanted to hang with your Hometown crew, this is the day to do it!

Click here to learn more about the Kick-Off Ride and to register for the Tour.



Pinckney student bicycle art
Art by Pinckney High Schoolers Norah Spigarelli (top) and Megan McGreachy (bottom right), and Navigator Elementary’s 4th Grade (bottom left)

Last week, we talked about the phenomenal bicycle art of Hallie Levine’s Pinckney High School and Navigator Elementary students, currently livening up our Community Room.

Now it’s time to celebrate their creativity! Next Tuesday, June 28th from 5:30-6:30pm, we are hosting a Student Art Open House to give the artists a chance to show-and-tell!

Complimentary refreshments, beautiful bike art (some of it for sale!), and a chance to feel like a rockstar for helping these young artists know how talented they are – please come!



Mark Pierce of Detroit Cycle SupplyWe want to dedicate a space here to pay tribute to a true great of the cycling industry… and the human race.

Mark Pierce, 30+-year owner/operator of multigenerational family business, Detroit Cycle Supply, was remarkable. “Vendor” and “rep” are irrelevant here – this man was like family. Mark was our mentor… a dispenser of solid and practical business advice, a trusted sounding board, and a perpetual cheerleader of the shop.

He dropped by often, and was never in a hurry when he came – always finding time to hang out and help out. And he was kind – honest, but always kind.

Mark has a permanent place on our VIP “I Believe” wall for good reason. His faith in Hometown – and in us – has been extraordinary.

Rest in peace, Mark. You are already missed.

For anyone who knew Mark and wants to pay their respects, click here.

(Photo courtesy Debbie K. via Mark’s phone)

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