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    Hometown Bicycles:
    10595 Grand River Road
    Brighton, MI 48116
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    M, Th, F 10AM-7PM
    Sa & Su 10AM-5PM

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    (810) 225-2441

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Winter Hours, Leslie’s Choice, and MDOT Helps Cyclists

Tell Us About Your Dream Bike Shop
YOUR INPUT. YOUR SHOP.
Hometown Bicycles - Your dream bicycle shop
Over the last few emails, you’ve learned about how Hometown Bicycles got its start,where we are today, and our vision for the future… now it’s YOUR turn to chime in!

Tell us what you want to see in the future Hometown Bicycles – anything from products, services, events and rides, to the qualities that you believe will help make us your dream bicycle shop.

Share your feedback on our Facebook page, under the post that’s pinned at the top of our newsfeed. Your input is a critical part of our evolution.

We’re listening…

Shaun & Dawn Bhajan

WINTER HOURS START MONDAY, NOVEMBER 17
Our “BRR-R-R-R-R!! That’s Michigan for you!” hours run November 17 – April 1.

MON – FRI: 10AM – 7PM
SAT – SUN: 9AM – 5PM

Our Whitmore Lake shop will be CLOSED JANUARY 1st and REOPEN MARCH 1st. 

AHHHHHHH… YOGA FOR CYCLISTS 

Yoga for Cyclists at Hometown Bicycles of Brighton, MI

This past Monday marked the inaugural, weekly, in-shop Yoga for Cyclists class series, led by the supremely talented (as you can see by the cyclists melting into the floor) Jessica Beaubien of Soul Stretch Yoga.

If you think tension is the hallmark of a good ride or that touching your toes is for runners, you NEED this class. Heck, we ALL need this class.

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LESLIE’S PEDAL-POWERED MAKEOVER
Customer Highlight: Biking with benefits of the life-altering variety

Leslie Cook, a cool customer of Hometown Bicycles

If you look up “enthusiasm” in the dictionary, there should undoubtedly be a picture of Leslie Cook.

Leslie’s taken to mountain biking like a fish to water. Here’s his story in his own words:

“I started riding my old style steel trail bike to get into shape.  It was fun gravel grinding on back roads but started getting boring when riding by myself.  I wasn’t very motivated either, until my kids started to get on me about my health.  When I finally took a look at myself and realized I couldn’t see my belt buckle anymore and had to lean to see my shoes, I decided things must change if I wanted to live to see my grandkids and enjoy them.

I joined a biggest loser contest at work, started getting in shape, and started riding my bike again.  I’ve lost 35 pounds, kept it off, and started trail riding.

I have been riding two years now, rode in my first Iceman, and finished.  I could not have accomplished this without the support from Home Town and the support of the riders I have have met (plus the ripping tune up I got from Shaun.)  I am looking forward to continuing my friendship with these wonderful people and encourage others to do so also.  Look forward to seeing you all on the trails.”

Want to share your story and inspire others to ride?  Send us an email with your favorite cycling photo and a little bit about why you ride, what inspires you, and what you’ve done that might inspire someone else to change their life, too!

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GEORGIA GOULD WINS ICEMAN’S GOLD
Community Highlight:  The gals take it

Velo News - Gould wins Iceman Cometh Challenge 2014

Velo News ran a fantastic article on the recent triumph of cyclist, Georgia Gould, two-time winner of Michigan’s Iceman Cometh Challenge.  Check it out HERE!
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MDOT Bicycle Event Survey
Industry Highlight: Help Michigan prove the value of cycling

Bicycling in Michigan MDOT infographic

Michigan Department of Transportation (MDOT), distributor of the “Bicycling in Michigan” infographic above, has launched a new and intriguing survey to assess the economic value of cycling events to the Michigan economy. Let’s help ’em see the value in the sport we love!

Iceman, Coffee, and Your Cycling Experience

The Ultimate Cycling Experience
THE STORY OF HOMETOWN: INTERMISSION

In last week’s newsletter, we ended our recent installment of the Hometown Bicycles saga with what amounted to a cliffhanger… and, boy, did we ever learn what Hometown means to all of you!

We had visits, and calls, and messages from so many of you, wanting to know what’s happening with the company, and whether everything is okay.

Rest assured, we’re sticking around. But if our last email gave you pause for thought – a world without Hometown Bicycles – then we hope you’ve come to realize the same thing we have…

What Does Hometown Bicycles Mean to You?

Hometown Bicycles has become far more than just a place to buy bike stuff; there are plenty of those already. Instead, Hometown is where you set goals, share your stories, make new friends, overcome challenges, improve your health, vent your frustrations, learn, hang out, dream, thrive, and celebrate your accomplishments. You’ve made us a hub of the community.

In essence, Hometown Bicycles is where you’ve chosen to come for your ultimate cycling experience… WOW. We do not take that responsibility lightly…

Ultimate Cycling Experience

To us, a true Ultimate Cycling Experience means a place that offers the products you need, the service you expect, the education to grow, the opportunity to use what you’ve learned, and the team to support and celebrate what you do.

Based on your feedback, we’ve made a great start, but there’s always room to be better.

So, What Are We Doing?

Right now, we’re working on stronger relationships and intriguing opportunities that will help us achieve our goal of giving you the Ultimate Cycling Experience you deserve.

What Can You Do to Help?

Keep doing what you’re doing!! The fact that you believe so much in Hometown that you send your family and friends, join our shop rides, show up to our clinics, patronize our shop, and come to us for advice is the ultimate show of faith. THAT is what will get us to this goal.

Part 3 of Infinity…

So, although we started this Hometown saga as a Part 1 of 3, we’ve realized that with our story really just starting, it’ll take a heck of a lot more than 3 measly little articles to tell it all.

We promise to keep you in the loop, chapter by exciting chapter…

Shaun & Dawn Bhajan

SHOP CLOSED THIS SATURDAY FOR ICEMAN

Iceman Cometh Challenge logo

Hometown’s headed to Iceman this Saturday, and we’re taking the crew, so…
Brighton & Whitmore Lake
CLOSED SATURDAY, NOV. 6TH
Open Sunday, Regular Hours
We’ll be at the start, so stop by and say “hi!” And make sure to swing by the shop to share your Iceman stories… our fall just isn’t complete without ’em!
HIGH VISIBILITY AT LAST WEEK’S BIKE LIGHTS CLINIC
 
We had a full house at last week’s Bike Lights & Night Safety Clinic. It was awesome!
There were some really stellar questions asked, and a bevy of curious cyclists tested out bike lights on our Devil’s Night Shop Ride immediately after. You sure couldn’t miss them, as you’ll see in the video above.
Thanks, clinic peeps, for showing up, learning, riding, and hanging out with us. And a special thanks to Jim Cleer for leading up one of the ride groups and to Leslie Cook for bringing us some new Hometown fans!
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HOMETOWN CUSTOMERS GET CAFFEINATED
Customer Highlight: Move over Vanna White!
(Jim, Brenda, and Kevin are the elite first to purchase Hometown Coffee)

Our customers are so cool… they were calling dibs on our new Hometown Coffees before we even brought them into the store! These delicious brews come from Brighton’s beloved Bagels & Bites… no wonder why everyone look so happy. Thank you, Hometown pioneers, for supporting our newest product line!

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Yoga for Cyclists Held at Hometown – Brighton
Community Highlight: Starting November 10th!

Hometown Bicycles is proud to present an on-site yoga opportunity for the tight-muscled cyclist in all of us. Open to the community, this class – led by Soul Stretch Yoga – addresses back, hips, wrists, lung capacity and core+balance. You’ll also work on bigger biking muscles, full suspension flexibility and dialed in focus.
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“ICEMAN EFFED MY BIKE” TUNE-UP SPECIAL
Industry Highlight:  Industry event, Hometown program

Iceman Cometh is one of those epic cycling events that makes Michigan such a cool state. In support of such awesomeness, we created an “Iceman Effed My Bike” tune up special for post race bicycle recovery.

Today, a Bike Build & a Path to Nowhere

The Story of Hometown: Part 2 of 3
COMING TO A CROSSROADS

Last week, we shared an in-a-nutshell history of Hometown Bicycles. This week, let’s talk about where we are today…

Most of you already have a handshake acquaintance with the 4 fundamental cornerstones of Hometown – these are the 4 rules we operate by, and are why we are the business we are today.

ALL of the decision we make MUST BE:

————————————————————————-
1) GOOD FOR THE COMPANY because we need it to do what we do.

2) GOOD FOR THE CUSTOMERS because they trust us to do the right thing.

3) GOOD FOR THE COMMUNITY because we are a part of it.

4) GOOD FOR THE INDUSTRY because we love it.
————————————————————————-

We’re about to put this system through its paces…

WHERE WE ARE TODAY

You’ve helped make us a thriving bicycle sales and service business in Livingston County. We’ve grown into two locations, initiated and participated in all sorts of cycling events, won awards, made rides, had fun, and created the rock-your-socks Hometown experience that first inspired us to open the shop.

You especially know our Brighton store well; it’s been your home away from home – and ours, too – for nearly 5 years. And now we’re coming to a crossroads for our beloved Hometown Bicycles…

Let’s talk more next week,

Shaun & Dawn Bhajan             

Bike Lights & Night Safety Clinic: THIS THURSDAY!
bike lightsWHAT: In this clinic, we’ll cover everything from the various styles, features, and benefits of bike lights, to where they go and why, to which lights you need and which you don’t.

Immediately after, anyone who’s interested can join us for a Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.

WHEN: THURSDAY, OCTOBER 30TH at 6:00PM

WHERE: Hometown Bicycles of Brighton

Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

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HEATHER & GREG’S BUILD-A-BIKE SUCCESS
Customer Highlight: Fun with fat bikes
(Heather & Greg hard at work on their fat bike builds)

Heather and Greg have officially been inducted into the Hometown Hall of Coolness. When they’re new fat bikes arrived, so did they… determined to build them with their own two (four) hands. Now they know their bikes backward and forward, and are triumphantly fat biking the trails. Nice work, Heather and Greg!

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A Path to Nowhere
Community Highlight: The bike path that isn’t one after all


(Actually, this path does lead somewhere – it currently leads to the sewage pump station on Grand River.)

We recently made the 30-second pilgrimage to Brighton Township’s bike path construction site to catch a glimpse of the new bike-path-in-progress… only to discover it’s not a bike path at all! They’re installing a narrow sidewalk instead – not wide enough for two cyclists to safely pass, and packed with the kind of sidewalk cracks that give riders carpal tunnel and headaches.

Pedestrians along Grand River are few and far between, while cyclists are frequent and numerous. We argue that there is greater value to the community and, more importantly, to the safety of cyclists and drivers, in building an asphalt bike path instead of a narrow sidewalk.

The Townships of Hamburg, Green Oak, Lyon, and Milford (to name a few) have all seen the value in bike paths over sidewalks. What happened in Brighton?

If this frustrates you, too, please call the Township and share your concerns: 810-229-0550.

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GOOGLE’S CYCLEPLEX
Industry Highlight:  A cool company just got cooler

Google’s done some nifty things, but we think the Cycleplex is one of their greatest ideas ever. WIRED Magazine ran a great story about this bike sharing program:

Hometown’s History, Jim’s Joy, and Iceman

Hometown: A History
(Hometown Bicycles Brighton Service Shop – March 2010, 1 month before we opened)

Have you ever sat back and thought about where you were, where you are, and where you want to be?
With Hometown’s 5th Anniversary less than half a year away, we’ve been delving into the ‘why’s and ‘wherefore’s of our astronomical growth, and what our next steps will be to take the Hometown experience to crazy new heights. Over the next few emails, we want to share with you not only where we come from, but where you’re helping us go, and why that’s so darn important.
And it’s only right for us to share our ambitious goals with you because, without your support, none of this (gesturing proudly at Hometown Bicycles) would be possible!
WHERE WE WERE
HTB 1014 store start demoWe (Shaun and Dawn) started with an idea, a passion, and just enough money to pay for paint and some bike stands. Our dream was to launch a bike shop that would be more than just a store – it would be a rock-your-socks cycling experience.In March 2010, we located a mother ship for Hometown Bicycles in Brighton, and worked into the wee hours of every night, prepping the space for its new role as a Service Shop. HTB 1014 store start(We also got engaged!) By Tax Day, we were selling our very first customer a patch kit.By the following year, we were married and bustin’ down walls into our new, next-door retail space. HTB 1014 store start signJamis came into our lives –  one of the best decisions we’ve ever made.Since then, the Hometown crew has been involved in all sorts of cycling events – including our own – HTB 1014 store start sdlaunched shop rides and bike clinics, won Best Bike Shop and Best Retailer awards from our customers, our community, and our vendors, and have otherwise woven ourselves into the fabric of the community.

This past Spring, we opened our first satellite service location in Whitmore Lake. Whitmore Lake Shop photoAnd the adventures just keep on coming.

The time is coming for a new evolution… one that will help us become the bike shop of your dreams. We’re gearing up to take your Hometown experience to new heights, and can’t wait to share our vision with you.

Until our next email, when we’ll talk about Where We Are Now,

– Shaun & Dawn Bhajan     
         
Bike Lights & Night Safety Clinic: Get Lit Next Thursday!
bike lights
WHAT: In this clinic, we’ll cover everything from the various styles, features, and benefits of bike lights, to where they go and why, to which lights you need and which you don’t.Immediately after, anyone who’s interested can join us for a Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.
WHEN: THURSDAY, OCTOBER 30TH at 6:00PM
WHERE: Hometown Bicycles of Brighton
Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

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JIM C. AND THE JOY OF CYCLING
Customer Highlight: A Cyclist with True Hometown Spirit
(Here’s Jim – holding the sign – at the GM loop at Tour de Livingston 2014.)

Jim Cleer embodies everything we like most about cycling and cyclists. Since he first dropped by our shop, we’ve seen Jim encourage so many others to get healthy through cycling. He’s always willing to help out, and focuses on what’s really important… the JOY of cycling. In Jim’s own words, here’s why he rides…

“When I was first asked to write about why I ride, I thought no problem. Now that I have actually started to put pen to paper I find it a little more challenging to express why I love riding.

Just a brief background on my riding career is the fact that I have really only been doing this for two years. Of course, I rode a bike as a kid, but hadn’t really been on a bike for 30 years.

Anyway, my buddy Tom talked me into going mountain biking in the fall of 2012. I used his son’s bike and we rode the blue trail  at Island Lake. At the time I was working out regularly and running and thought I was in pretty good shape. Well, one hour and 45 minutes later to ride approximately 10 miles of what I now view as a beginner trail proved me wrong.

I was hooked and went out and bought a mountain bike later that week. I love the feeling of being out in the woods. The group rides we do on Wednesday nights. The races I now compete in and the friends I have made while mountain biking. There is almost nothing more rewarding than successfully climbing a rock and root infested hill and then getting the pay off on the other end to scream down the other side while dodging trees, rocks and more roots and if your lucky, catching a little air as you go.

At least, that is what I thought for the first year.

I had a rather jaded opinion of what is commonly called a “roadie”. Mountain bikers as a whole are pretty much laid back. We ride hard, help those in need on the trail and drink beer. I was led to believe that roadies are a little more stuck up and live within all these etiquette rules of riding.

Well, I bought a triathlon bike in the late fall of 2013. I wanted to do a tri in the coming summer and found the bike on craigslist.com for a great price. I didn’t get much riding in on it as we all know what kind of winter we just had. But, spring finally came and I took to the road.

I started riding Kensington and Island Lake on a regular basis. I found the other “roadies” to be just as courteous and friendly as mountain bikers. Sure, they typically may look better in spandex bike shorts, but they gave me a new goal of trimming the waist line a little more.

I even got a flat one early Saturday morning at Island Lake about 6 miles from my car. There I was with no tube or CO2 walking the asphalt in tri shoes, not exactly the best shoes for walking. There were plenty of triathletes out doing training runs that morning and every single one of them asked if I needed help, wanted a tube or CO2. They were all really nice people.

Since then I have purchased a new road bike for racing and have taken to the road more than the trail. I love the speed factor of being on the road. With every ride I find some other way to improve either my form, pedal stroke, climbing, cornering or gear shifting. I realize I love the science part of biking too. I use speed and cadence meters along with my Garmin 310xt, to track my progress and see where I have opportunities to improve. Eventually, I will get a power meter, but they need to come down a little in price first.

To sum it all up, I don’t really have a single big reason why I ride. I ride because I love the people I meet, the camaraderie of the friends I’ve made, the strength and conditioning the sport gives me, the tools I get to use to improve, the knowledge I gain on a daily basis about all things bike, the stress relief it gives me after a crappy day at work and maybe most important, even with the tools I use to improve, it gives me time unplugged from all the non stop noise of tv’s, radio, the internet and work.

So, I highly encourage anyone one to hop on a bike and start pedaling. If after a while your legs start to hurt and you think you can’t go on, just look at them and repeat the immortal words of the legendary Jens Voigt, ‘Shut Up Legs’ and pedal on.”

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BIKE PATH… IN PROGRESS!
Community Highlight: Construction’s underway by the shop


Now here’s some orange barrels we can get excited about! Last week we talked about Brighton Township’s plans for a new bike path running from Old 23 to Pleasant Valley along Grand River, and eventually connecting at Kensington Road.

Hometown tips its hat to the Township… can you believe construction has already begun!? Just a stone’s throw east of the shop, workers are laying the foundation for the first leg of the path. It’s a beautiful sight… come by and check it out!

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ICEMAN COMETH… VERY, VERY SOON
Industry Highlight:  Come chill with us at MI’s favorite MTB race

Hometown will be there with tent, beer, and cheer… Every year, Hometownies make a pilgrimage north to ride the breathtaking trails of the northern LP, and we’ll be there to cheer them on. Join us there on Saturday, November 8th!