Your Hometown Bicycles Service Guide

Hometown Bicycles Service Manager Matt Fitzhorn
(Hometown Bicycles Service Manager, Matt Fitzhorn)

THE WHY’S AND WHEREFORE’S OF WHAT WE DO SO WELL 
I’ve been promising our new, superstar Service Manager, Matt Fitzhorn, that I would devote an email to service. And with service bikes now arriving hourly – and sometimes even minute by minute! – it seems fitting to give the department we’re most famous for a little podium time. (So, this one’s for you, Matt!)

EVERYONE knows that the Hometown Tune-Up is a thing of beauty. You know it. The community knows it. The cat down the street knows it.

But do you know WHY?

Hometown Bicycles Service Crew, Joe Shafer and Andrew Jackson
(Hometown Bicycles Service Tech, Joe Shafer, and Service Lead, Andrew Jackson)

Did you know that we founded our company on service, making service our area to excel? It’s true! Hometown 2010 began as a pint-sized service shop, well before adding all the bells and bikes. We’ve held true to that core ever since, serving an increasing number of cyclists over the years – 2,854 bikes serviced in 2017 and over 17,000 since opening! – with the mission of making each bike “Work Great, Look Great & Blow Your MIND!”

Hometown Bicycles Service Tech David Keller
(Hometown Bicycles Service Tech, David Keller)

It’s important to us that our value always exceeds our price. I’ll break this down further in “Hometown Bicycles Tune-Up: The Real McCoy” below, but suffice it to say, we respect your hard-earned dollars by working hard to make those dollars work hard for you (say THAT 10 times fast)! Plus, our turn-around time is FAST to get you back in the saddle where you belong!

Hometown Bicycles Service Tech Matt PershaBecause we don’t want to have to hide when we see you coming – we live here, too! – we get our kicks by doing right by our customers. When we say you need something, it’s because we know it will give you the longest and best cycling experience possible. And when we say you DON’T need something, it’s because we don’t want to gain a dollar at the expense of your trust. You can rest easy, knowing that we’ll tell it like it is, and always treat you fairly and squarely.

And we don’t leave you hangin’! We legitimately want to know that our service did the trick, and kept you rolling. That’s why you can always expect follow up from our Crew(At right: Hometown Bicycles Service Tech, Matt Persha)

You probably also know by now that we LIKE being a resource! Ask us your questions, build your own bike, watch our Crew in action. The way we figure it, the more passionate you are about cycling, the more you’ll advocate for the sport, and that benefits ALL of us in the long run.

Hometown Bicycles Service Crew Dan "CycloDan" Tribble and Mason Verbison
(Hometown Service Guru & lead singer Dan Tribble and “I-mean-business” Service Lead Mason Verbison)

Plus, what bike shop has a rhythm & blues rockstar for a service tech? That would be us!

We also have a unique way of motivating our staff… no, not giant mallets. It’s giving our crew the green light to do good, important, life-changing work in an environment that supports them and the sport they love. We may not always be perfect but, as a Crew, we’ve got your back.

This may be a good place to interject that *ahem* we’re hiring!

And that, my friends, is our service in a nutshell, and why you feel so darn good when you bring your bikes to Hometown Bicycles. Come on down, and try us out!


Wheel true at Hometown Bicycles Service Shop

HOMETOWN BICYCLES TUNE-UP: “THE REAL MCCOY”

If you’re not familiar with our tune-ups, here’s the run-down of what makes ours so special…

Remember how we talked about our 3 service goals – to make your bicycle “Work Great, Look Great & Blow Your MIND!”? Well, to achieve that we have a 3-step process:

  1. Evaluate your bike to see what it needs, whether that be a tune-up or repair.
  2. For a tune-up, we disassemble, clean, reassemble, run all new cables and housings, and then dial and adjust your bike. If it’s a road bike, we also include new handlebar tape… because old bar tape is disgusting. (We’re talking, Bacteria City.)
  3. Charge a fair price. For most bikes, that’s $69.99. For Road bikes, it’s $89.99. And for Tri bikes, it’s $99.99. We know we offer the best service for the best value. Don’t believe us? Check around!
Bonus Hometown Bicycles Tune-Up FAQ’s:

Q: Why do you replace cables & housing?
A: Your shifters and brake levers tell the derailleurs and brakes what to do via the cables, which act as messengers. 90% of issues stem from a faulty messenger, so we replace cables/housing to guarantee that the bike will work the way you expect it to.

Q: My bike is fairly new, so do I even need new cables/housing?
A: That’s why we always start with an initial assessment of the bike’s condition. If your bike doesn’t need new cables, then you probably don’t need a tune-up. We’ll just address your bike’s specific issues, and get you back out riding – typically the same day!

Q: How often should I bring my bike in for a check-up?
A: We recommend you bring your bike in for an assessment two times a year – once at the beginning of the season to set you up for cycling and make sure all parts are in working order, and again mid-season to check on the wear of your bike’s parts.

Q: How often should I get a tune-up?
A: Always bring your bike in when your bike begins affecting your riding experience. We’ll do an assessment to help you determine the best course of action from there.

Q: How often should I ride my bike?
A: Every day, Hometownies… every day!


Team Hometown Bicycles riding the Dawn Farm Recovery Ride - Joe Ostervik, Jacob Henriksen, Van Gorden, and Jim Cleer

TEAM NEWS: DAWN FARM, YANKEE SPRINGS TIME TRIAL

Our Team mixed it up last weekend, with a combination of need-for-speed riding and charitable cycling. Saturday morning kicked off with the trail-bound Team of Erik Frazier, Linc Wehrly, John Wyatt, Keith Cowgar and Scott Simpson at Yankee Springs Time Trial. Keith and Scott both bounded into 4th in their respective age groups.

Then Sunday dawned bright and beautiful on the farm, as Joe Ostervik, Jacob Henriksen, Joe Van Gorden, and Jim Cleer set out to support the long-term recovery of addicts and alcoholics on the Dawn Farm Recovery Ride. Nice work, Team!


ANSWERS TO THE HOMETOWN BIRTHDAY QUIZ

How Well Do You Know Your Bike Shop?: A Hometown Bicycles Birthday Quiz!A couple weekends ago, as part of Hometown Bicycle’s 8th Birthday celebration, we invited our guests to take part in a “How Well Do You Know Your Bike Shop?” birthday quiz.
Debra Verbison won the accompanying Tune-Up Gift Certificate drawing (congrats again, Debra!), but there’s been so many post-event requests for the answers that I’m including them here today!

(Also, congrats went to John Kline for winning the “Guess How Many Ferrules” game with his guess of 2,650. The actual number was 2,700!) 

1)  Answer (d) – Over 17,000
2)  Answer (b) – Shaun & Dawn got married
3)  Answer (d) – All of the above
4)  Answer (c) – Trinidad & Tobago
5)  Answer (f) – All of these
6)  Answer (d) – All of these
7)  Answer (a) – Jamis
8)  Answer (c) – Roller rink

Join our crew

WE’RE HIRING – STOP IN AND APPLY!
Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!


Hometown Bicycles Women Only Tuesday Night Road Ride
THIS WEEK’S SHOP RIDES
Hartland Gravel Grinder – Intermediate/Advanced
SUNDAY, MAY 6  |  9:00AM (MEET BY 8:45AM)  |  FROM HARTLAND TWP HALL
Come enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***

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Beginner Friendly Road Ride
MONDAY, MAY 7  |  6:00PM (MEET BY 5:45PM)  |  FROM HOMETOWN
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!

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Ladies’ Road Ride
TUESDAY, MAY 8  |  7:00PM (MEET BY 6:45PM)  |  FROM HOMETOWN
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!


Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
FITNESS CLASSES AT HOMETOWN BICYCLES
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Donuts

Reasons number 12, 13, 14, and – oh, why not! – 15 to ride your bike.

~ Every cyclist who’s ever caved in (thanks for the mm-mm-motivation, Livingston County United Way!)

Holiday Hours and Bicycling’s Big Kame

A Salute to Memorial Day

History Channel YouTube video clip on The History of Memorial DayWE TIP OUR HELMETS IN GRATITUDE TO AMERICA’S FALLEN SOLDIERS  
On a long weekend devoted to barbecue, beach time, and summer fun, it’s easy to lose sight of this national holiday’s significance. Memorial Day is as relevant now as it was in the Civil War era and, for the curious among you, this cool, little video clip explains why!

Hometown Bicycles will be closed early on Memorial Day:
SAT & SUN  —  9AM – 5PM (regular hours)MEMORIAL DAY (5/29)  —  7AM – 3PM


Team Hometown Bicycles at Arcadia Grit and Gravel Mountain Bike Race
(Team Hometown Bicycles photo at left, courtesy Mary Zaremba. Woods pics, clockwise from top left – Mike Dyer, John Wyatt, Olga Negrut, Jack Riddle – courtesy Rob Meendering Photography.)

HAVING A GRAND TIME IN GRAND TRAVERSE – ARCADIA

Last weekend found our well-traveled Team hitting the Grand Traverse Area Arcadia Dunes Trail System in the Arcadia Grit & Gravel Mountain Bike Race, which boasted “a peloton start and miles and miles of gravel”, according to Team racer Mike Dyer. “The weather turned out to be beautiful blue skies and mild, although a heavy east wind made for some tough head winds.” Our congrats to the Team for making it fun regardless!


Team Hometown Bicycles volunteer on the DTE Energy Foundation Trail Big Kame Loop
(Photos courtesy Scott Simpson)

TEAM NEWS: WE KAME, WE SAW, WE VOLUNTEERED

The much-anticipated, NEW DTE Big Kame Trail Loop is slated to open June 10th… with, of course, the dedicated efforts of scores of volunteers, spearheaded by the PotoMBA. We’re so proud that our Team members can be counted among them.

Scott Simpson, Brandon Bailey, and Greg Cook (pictured above), your hard work is appreciated, and will be especially appreciated when the rubber meets the dirt at next month’s grand trail opening! Join in the adventure!


Hometown Bicycles clinician Amy Gluck at IRONMAN

“HOW TO TRAIN FOR A TRIATHLON” CLINIC – JUNE 6 & 8

Should I work with a coach? How do I get the most out of bricks? How do I train physically and mentally for a sport that involves swim, bike, AND run? What are “junk miles”, and how do I avoid them?  What should my taper look like?

If a triathlon is in your future, these pondering points are just the tip of the triathlon iceberg in terms of prepping for your next (or first!) race. Expert triathlete, IRONMAN Coach, 5-time Kona Qualifier, Registered Dietician, and Hometownie, Amy Gluck, will be covering everything from picking a triathlon to post-tri training analysis in Hometown’s “How to Train for a Triathlon” Clinic.

Held right here in our Community Room, there is NO CHARGE to attend. Choose from two dates: Tuesday (6/6) or Thursday (6/8) at 6pm!
REGISTER NOW FOR “HOW TO TRAIN FOR A TRIATHLON”


HOMETOWN HOSTS BULLDOGS ON BICYCLES

Brighton BulldogsWe’re not talking 4-legged and furry here… we’re talking about the fiercely fast cyclists of Brighton High School’s super-skilled cycling team (of which Hometown Service Tech Joe is one – read about him below!)

On May 30th, we have the pleasure of providing our local Bulldogs with Bike Maintenance instruction prior to their standard on-the-bike training. Under Coach TJ Tyrrell, this group of mountain biking guys and gals are growing into responsible and well-rounded cyclists. Awesome.

If you bleed black and orange, come high five your hometown team as they prep for the 2017 race season!


Hometown Bicycles Service Tech and Brighton Bulldog Cycling Team Rider Joe Shafer
(Image at left courtesy Joe Shafer)

MEET THE CREW: JOE SHAFER

Service Tech Joe’s Hometown history began with visits to the shop with his dad. Later, his “man on a mission” approach to working at the local grocery caught Shaun’s eye, and we offered him a position here. Today, Joe still comes in and wrenches with purpose – this Tech’s got drive, and we’re thrilled to have him on our Crew. Joe says:

I have been mountain biking since I was in 8th grade. My dad biked a lot so I started to go with him. Now I am a sophomore at Brighton High School and I am on their mountain biking team. This is my second year on the team. Along with biking, I also snowboard in the winter. I really enjoy working at Hometown because I love the environment and the people I work with. Also, working there allows me to understand the sport better and all the mechanics involved.


MCMBA KEEPS ‘EM COMING – MILFORD BIKE FEST

Milford Bike Festival flierHot on the heels of the MCMBA Demo Day, Hometown’s hitched it’s sponsorship buggy to MCMBA’s Milford Bike Festival & Trail Challenge!

This June 3rd event gives you a day of family-friendly trail/path riding, guided rides (new this year!), live music, food, raffles, and beer. It’s only $20 pre-registered or $25 day-of, with all proceeds benefitting the MCMBA, which VERY actively preserves, protects, and promotes our local parks and mountain bike trails. That’s a worthwhile cause we’re proud to support!

CLICK for details or to register now!


Hometown Bicycles' famous Hammerfest and Son of Hammerfest shop ride

HOMETOWN BICYCLES UPCOMING SHOP RIDES

THURSDAY SOCIAL RIDE (5/25)
10:00AM (meet at 9:45) from Hometown Bicycles
Join us as we explore our local park roads, paved paths and sometimes – a bakery! All bikes welcome. Expect to average 10 mph for 1.5+ hours as we cover 13 – 18 miles. NO DROP RIDE.

FRIDAY NIGHT LIGHTS (5/26)
8:45PM (meet at 8:30) from Maltby Intermediate School (4740 Bauer Rd. in Brighton) 
It’s time to explore! We’ll ride to the Brighton Recreation trails, accessing them from the gravel roads. This will be an INTERMEDIATE/ADVANCED pace. Make sure your lights are charged for this ride in the dark! We will re-group throughout the trail. Mountain and Fat Bikes are encouraged to join this ride. Check back for ride confirmation/changes.

SUNDAY EXPLORING TRAILS MOUNTAIN BIKE RIDE (5/28)
4:30PM (meet at 4:15) from Hometown Bicycles
Beginner friendly mountain bike trail ride which will encourage riders to visit new trails as their skill level increases.  Expect to venture out past Island Lake throughout the season to Brighton’s Murray Lake, Milford, Maybury, and Waterloo’s DTE Trail. If Poto is your goal, this is the weekly ride to get you there by the end of the season!  Save 1.5 hours of your day to cover 12 – 16 miles of trail with the Hometown crew. NO DROP RIDE.

TUESDAY GRAVEL GRINDING 101 WITH ‘CYCLODAN’ TRIBBLE  (5/30)
6:30PM (meet at 6:15) from Hometown Bicycles
Join Hometown service guru, Dan ‘CycloDan’ Tribble, for this unique, gravel grinding adventure ride.  We’ll tackle road, singletrack, and gravel, including portions of Island Lake, hopping a guardrail, sand “puddles”, and a few hills just for fun! Plan initially for just over an hour, covering 13+ miles at a 12 – 13 mph average pace, with the intention to lengthen the distance as sunset grows later. Gravel, adventure, or mountain/fat bikes required (not appropriate for skinny tires). All levels of riders are welcome – NO DROP RIDE.
WEDNESDAY HAMMERFEST / SON OF HAMMERFEST (5/31)
This is a DROP RIDE!
6:30PM (meet at 6:15) from Hometown Bicycles
**New Addition! Meet “Son of Hammerfest” for those that would like to build up to the original Hammerfest.**
SON OF HAMMERFEST:
Rolling at 6:30 from Hometown Bicycles. This will include 25 miles (1 lap of ILRA & the Kensington Loop). Average pace targeted at 17 – 18 mph, with flats of 20+ mph.
HAMMERFEST:
Bring your “A” game, and see if you can stay on this crazy train of talented individuals as they push each other to find new limits. You’ll want the fastest road bike you own, as the pace averages 20 mph through 2 laps (40 miles) of the roads of Island Lake. Expect the flats pace to range 24 – 28 mph!

THURSDAY MORNING SOCIAL RIDE  (6/1)
10:00AM (meet at 9:45) from Hometown Bicycles
Join us as we explore our local park roads, paved paths and sometimes – a bakery! All bikes welcome.  Expect to average 10 mph for 1.5+ hours as we cover 13 – 18 miles. NO DROP RIDE.

For ALL SHOP RIDES, be sure to FOLLOW US ON FACEBOOK for ride confirmations and updates!


Fitness classes at Hometown Bicycles - Yoga with Tocca Massage, Zumba with Leslie Barrett, and Cardio Drumming with Martha Soraruf(Photo cred: Yoga pic at left courtesy Ashley Knuth of Tocca Massage & Yoga)

FITNESS CLASSES AT HOMETOWN

Hey, Hometownies! Mark your calendars for these fantastic fitness programs running right here at your favorite bike shop:

Cardio Drumming with Martha Soraruf at Hometown BicyclesCARDIO DRUMMING | Wednesdays at 6:45PM
$5 class fee / $5 equipment rental – With Martha Soraruf
Click to learn more

Vinyasa Yoga class at Hometown Bicycles in Brighton with Ashley Knuth of Tocca Massage and YogaDYNAMIC YOGA | Fridays at 9:00AM (starting June 16)
$10 drop in – With Ashley Knuth of Tocca Massage & Yoga
Click to learn more

Zumba with Leslie Barrett at Hometown BicyclesZUMBA | Mondays at 6PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more


Mountain biking at Island Lake Recreation Area

Not all classrooms
have four walls.

– Anonymous

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