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    Hometown Bicycles:
    10595 Grand River Road
    Brighton, MI 48116
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    Shop Hours:
    Monday: 10 AM - 7 PM
    Tuesday: Closed
    Wednesday: Closed
    Thursday: 10 AM - 7 PM
    Friday: 10 AM - 7 PM
    Saturday: 10 AM - 5 PM
    Sunday: 10 AM - 5 PM

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    (810) 225-2441

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Birthday Photos, Barry Results, and Earth Day Activities

Hometown Bicycles 8th Birthday singing Happy Birthday video
Last Sunday’s BIG Hometown birthday bash was a thing of beauty… full-out Spring and over 100 in attendance! It was a sight to be seen, so I’ve pulled together a few photo highlights to give you a flavor for the fun that was had! (Special thanks to Team member, Paula Zimmer, for good-naturedly stepping into the role of event photographer!)
Birthday gifts for our customers at Hometown Bicycles 8th Birthday Party
ABOVE: The day kicked off with birthday gifts, games, and prizes for all of the loyal Hometownies who came to celebrate with us!
Hometown Bicycles 8th Birthday Party birthday bike ride
ABOVE: No Hometown party would be complete without a birthday bike ride! This one was hopping with eager beavers who’d been just itching for warm weather to hit.
Hot dogs on the grill and birthday cake at Hometown Bicycles 8th Birthday Party
ABOVE: Grill Master Mike worked his behind-the-grill wizardry yet again, serving up a delicious stream of hot dog after burger after hot dog to a whole lotta hungry Hometownies. Birthday cake added a sweet finale to a perfect party picnic.
Make-A-Wish table and losing a tooth with the Andres family at Hometown Bicycles 8th Birthday Party
ABOVE: Helena was a personable and welcome addition to our family event, spreading the word and answering questions about Make-A-Wish’s famous Wish-A-Mile charitable bike tour. We also had a Hometown first, courtesy of the Andres family – first baby tooth to fall out at one of our events! (Hope the tooth fairy was generous!)
Hometownies celebrating at Hometown Bicycles 8th Birthday Party
ABOVE: The best part of any Hometown event is the friendships forged and memories shared.

Hometownies, I told you presents weren’t necessary, but you went ahead and gave us a tidal wave of loyalty, love, and other heart-warming sentiments to remind us of why we do what we’re doing and who we’re doing it for anyway. Thanks so much for coming out to celebrate with us. Happy 8th Birthday, Hometown Bicycles!

The Thinker, contemplation
(Photo credit: “The Thinker”, Copyright © Joe deSousa)


If you’ve been a regular reader of these newsletters, you know that, every now and then, I get bit by the contemplation bug. Turns out, eight years of awesome makes your newsletter correspondent reflective…

I’ve been thinking – vanity or not, I’m button-busting proud of our shop. Intensely proud. Hometown is unmatched for loyalty. We may be “small”, but we’re resourceful. We may be young, but we’re hard-core committed. We may be boat-rockers, but we’re changing the landscape of what customers should and do expect from their bike shop. We’re fake-free, we operate with integrity, and we roll with a strong belief in karma.

I consider it a reality of Hometown that for every ounce of pride I feel, YOU should carry it in equal measure. We are, to a large degree, a reflection of you! Shaun and I and the Crew can give it all we’ve got, but Hometown doesn’t amount to diddly without you giving it wheels to roll on.

Every time you tell a friend to shop here, share our fliers, and bring someone along on a shop ride, you’re literally growing Hometown… AND your ownership in it. Every time you spend a dollar here, you’re making an investment in developing a resource – YOUR resource – for all things cycling. You’re basically telling the world what kind of shop you deserve, and building it along the way!

I really believe that’s the coolest thing about Hometown – in so many ways, its a by-the-people-for-the-people type thing. You’re “the people”. You’re HOMETOWN people. And that is definitely something you can be proud of.

Thanks again for supporting us eight year’s strong, Hometownies… here’s to the next eight!

Team Hometown Bicycles at 2018 Barry Roubaix Killer Gravel Road Race
(A few of the happy Hometownies who enjoyed the great weather at this year’s Barry Roubaix!)


An extraordinary 28 Team Hometown riders (that’s over a quarter of our Team! WOW!) raced last Saturday at the world’s largest gravel road bike race, Barry-Roubaix. They left their mark on the course, and I’m not just talking about tire tracks in the “plush”, freshly graded roadways!

Seven times, our Team took the podium. Congratulations go to Meghan Terbush and Jordan Richter, placing 2nd and 4th consecutively in their division; Roger Pelkey nabbed 5th place in his age group; Colin Chisholm owned his age group’s 3rd place position; Jack Riddle and Joe Ostervik killed it with 1st and 2nd in their division; and Jack Riddle podiumed again in 4th place OVERALL, thanks to his 5 minute lead!

We are “Barry” proud of you, Team! (Ok, ok – I’ll stop!) Be sure to check out the race photos on our Facebook page. Now, it’s on to Mud, Sweat & Beers – tally-ho!


Team Hometown Bicycles member, Jean Steinberg, coaching MiSCA coaches in East Grand RapidsWe’d also like to give a shout out to avid Team Hometownie and cyclist, Jean Steinberg, who gave up the chance to party hearty with us last weekend, so that she could advance the future of youth cycling!

Jean worked with about 20 MiSCA coaches on Ride Leading and Teaching MTB Skills as part of the new 2018 Coach Training program, which was held in a small local park in East Grand Rapids. Way to support the future of our sport, Jean!

Hometown Bicycles at Downtown Brighton Earth Day Event 2018

With the weather creeping back towards lovable, last Saturday’s Downtown Brighton Earth Day expo found Hometown Service Tech Joe running Tire Toss in a t-shirt at this environmental awareness event. Our thanks to Dave Richardson and the Greater Brighton Area Chamber Environmental Council, for the opportunity to participate!

(Between kayaking the Millpond with Heavner Canoe & Kayak Rental, eating flowers – no joke! – with Stone Coop Farm, meeting the green folk at Whatever It Takes Sanctuary, and admiring the owl and fowl brought by Howell Nature Center, the kids and I had an absolute blast!)

Join our crew

Creating the magic of Hometown is no small thing, and we don’t hire lightly, but we do offer positions that are meaningful and make a real difference in the lives of customers, our community, and the cycling industry. We currently have openings for:

Part-Time Social Media Specialist
Helps market and share the Hometown culture on social media. Must be social media savvy, highly organized, an excellent writer, and skilled in photography. Graphic design skills a plus.

Part-Time Events Coordinator
Coordinates and manages on- and off-premises shop events of all types. Must be highly organized, creative, detail-oriented, an excellent communicator, sociable, and enthusiastic.

Full- and Part-Time Service Techs
Provides reliably outstanding technical bike service. Some technical knowledge preferred. Must be self-motivated, detail-oriented, focused, and a quick learner.

Full- and Part-Time Sales Associates
Provides reliably outstanding customer service, including sales, cashiering, and shop organization and cleanliness. Must be self-motivated, detail-oriented, sociable, enthusiastic, and a quick study.

Drop by our shop, introduce yourself, and pick up an application. You’ll never know unless you try!

Hometown Bicycles Beginner Road Ride shop ride
Pop-Up Mountain Bike Ride – Intermediate/Advanced
Join us as we explore some brand new trail in Proud Lake, riding a new connector around the campground that links Proud Lake to Hickory Glen. We will also head into the hidden gem of Milford Trail. Plan for ~15-20 miles. Meet at Janowski Field Trailhead, 301 Peters Rd., Milford (between GM and Commerce Roads). Check Facebook for Ride confirmation and changes!

Hartland Gravel Grinder – Intermediate/Advanced
Come enjoy beautiful, HILLY country roads and wonderful ride company. Expect several TOUGH, LONG CLIMBS, at an average 14 – 15 MPH pace for all 28.2 miles. The group may split into 2, with the front pack averaging > 15 mph. (Check out Dan’s Gravel Grinding 101 ride for a less grueling option.) Cross/Gravel, Mountain and Fat bikes are welcome. Meet in the Hartland Twp. Hall lower parking lot (turn right once in the drive) at 2655 Clark Rd. Check Facebook for ride confirmation and changes!

***Rent a Fat Bike at the shop!***


Beginner Friendly Road Ride
This one’s for the beginner rider who wants to increase mileage and speed. We’ll ride the well-known “to-the-Green-Dumpster-and-back” loop (~12-15 miles), or more for those who are ready. A and B groups will average 10-15+ mph. Road bikes only! Please have some experience on your bike, along with basic shifting and braking skills for the safety of the group. Beyond that, we’ll share some tips to make the hills easier and the flats faster! Check Facebook for ride confirmation and changes!


Advanced Skills & Drills
Want to learn to ride with a peloton? This ADVANCED, road warrior training is led by our Team racers! You’ll learn and practice: draft lines, hill repeats and intervals. Come ready to work hard. Bring a cadence sensor, speed sensor, and heart rate monitor. No Drop!  Check Facebook for ride confirmation and changes!


Ladies’ Road Ride
Ladies, this one’s just for you! This weekly, road ride is for gals of all ability levels. We’ll ride the well-known “green dumpster” loop at Island Lake (~14 miles) at a conversational, 10mph pace. All bikes welcome, NO DROP RIDE. Afterward, relax, connect, and rehydrate with your new biking friends. BYOB!Check Facebook for ride confirmation and changes!


Gravel Grinding 101
Ride with your Hometown bike guru, CycloDan Tribble! Front and rear light required, as we end at dusk. This ride weaves through and around Island Lake, covering 13+ miles of pavement, dirt trails and gravel roads (a few hills just for fun!) at an average 12-13 mph. Expect a “puddle” or two of sand and a few face slappers on the trails this time of year. Nothing our gravel, adventure or mountain/fat bikes can’t easily handle. Skinny tire bikes will NOT work for this ride. All levels welcome – NO DROP RIDE. Check Facebook for ride confirmation and changes!


Ladies Only Beginner Mountain Bike Ride
Ladies, come learn beginning mountain bike skills! We’ll tackle the trails in manageable bites, with the empowering support of skilled and supportive Hometown women. We’ll ride together to Island Lake Recreation Area, and focus on taking the fear and uncertainty out of riding the trails! No Drop. Check Facebook for ride confirmation and changes!

Zumba with Leslie Barrett and Cardio Drumming with Martha Soraruf at Hometown Bicycles
Many of you are familiar with the rockin’ beats and great cardio that take place weekly on our showroom floor. But for those who haven’t yet experienced fitness classes at Hometown, or simply want a high-energy pick-me-up, here are a few classes you’ll absolutely want to try!

CARDIO DRUMMING | Wednesdays at 6:00PM
$5 drop in / $5 equipment rental – With Martha Soraruf
Click to learn more

ZUMBA | Mondays at 6:00PM & Thursdays at 9:30AM
$8 drop in or “10 classes for $50” punch card – With Leslie Barrett
Click to learn more

Tim Allen Limited Edition Home Improvement bicycle on display at Hometown Bicycles

I have a thing for tools. (So do we, Tim!)

~ Tim Allen
Be sure to check out the limited edition Home Improvement bike on loan from Bruce & Betsy of Advanced Metal Alloy when you drop your bike off for a tune-up. One of only 201 in the world!

State Champions + Milestones Met & Conquered

Hometown Gives a Knock-Out 1-2 Punch at the Milford Crit

Hometown's Scott Hoffner takes the Cat 3 State Championship at the 2011 Milford CriteriumPUNCH 1:  Meet Scott Hoffner… Hometown’s shop star and, now, 2011 Michigan State Champion Category 3 Rider.

Scott dominated this past weekend’s Milford Criterium Cat 3 bike race with tactical planning and crazy awesome cycling skills. He ripped the State Championship jersey off everyone’s back and owned it, crossing the line with nearly a 2 second lead.

Scott lives in Milford, and is a Junior at Brevard College in South Carolina. It was only fitting that he won the State Championship in his home town, amongst all his friends and family.

In addition to his win, Scott was also promoted to the next race level – Category 2. He made Dawn (mom), Mike (dad) and all of us Hometownies proud!

Hometown's CJ Brish rockets into 2nd place in the 2011 Milford Crit Juniors Division


PUNCH 2:  CJ Brish. Remember that name. He is a fixture at the shop… unless he’s out ripping up the trails or tearing up the roads.

CJ roared into 2nd place in the Juniors 16 – 19 Division, just a hair away from winning the 2011 Junior Michigan Championship.

Amazing enough in it’s own right, but wait… there’s more!

The night before, CJ blasted through an EIGHT-HOUR mountain bike challenge, and STILL rocked his 8am Milford Crit race.

CJ, who attends Brighton High School, is also a critical player in the formation of their new BHS mountain bike team. Like I said, remember this name and get your autographs now; it’s going to be worth big bucks some day.



Hometown Photos of the Month

Hometown's Incredible Customers
A Huge Thumbs Up from Our Customers:  Any questions we might have had about our first year in bicycle retail have been overwhelmingly answered. Our retail shop has been a HUGE hit!

We geek out whenever we hear comments like, “Finally, a place I want to shop” or “This is what a bike shop should be”.

So, THANK YOU. Dawn and I have put our blood, sweat (a LOT of sweat) and tears into this dream, but it’s thanks to YOU that Hometown rocks!

Hometown Tech Tip: Don’t sweat the small stuff

Head tube rust created by sweat
This month’s Tech Tip is dedicated to the tri guys and gals, or anyone using aero bars.

Let’s face it, if you ain’t sweating, you ain’t training. We all know what it feels like to have sweat dripping off our nose. But when you’re riding your bike, consider the logistics. Your face is hanging directly over the center stem of your handlebars.

Any athlete worth their salt can tell you that sweat is packed with salt. And, of course, salt corrodes metal. The constant deluge from your face, onto your handlebar and stem, is what causes the corrosion you see above.

The Solution
After any training or event, douse your handlebars with water to wash away the salt before it can eat out your bearings. Shower your bike before yourself and you’ll keep the salt from crusting and rusting!

Mike Makes 100!

Mike makes 100 miles
On August 1st, Mike Hoffner (Scott’s dad) biked his 100th mile at Hometown’s 7pm ride. Awesome, right?!

Even more awesome when you consider that those 100 miles were the result of Mike’s committment to changing his life after a 4th open heart surgery.

I asked Mike how he felt crossing his first 100 miles. His answer:

“There’s a lot more of that to come.”

You can ride with Mike every night at 7 on our every-night-at-7 ride.

500 Mile Challenge Update

Hometown's 500 Mile Challenge
I should have made it the 1,000 Mile Challenge. Jill and Steve are dishing out the miles like it’s Halloween candy. They’ve just crossed the 200 mile mark and are still going strong.

Keep up with this intrepid couple’s latest cycling adventures on our Facebook page.

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